Porvoo
Accommodation and Travel Stats

September 2020

Porvoo: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,500
52 %
icon: finland 5,800
37 %
icon: foreign 660
85 %
Top 3:
Netherlands
185
16 %
Romania
108
500 %
Lithuania
86
760 %
Visitors icon
Visitors
icon: star 4,600
39 %
icon: finland 4,400
26 %
icon: foreign 143
90 %
Top 3:
Netherlands
21
63 %
Estonia
19
73 %
Germany
19
85 %
Accommodation Sales icon
Accommodation Sales
icon: star 505,000 €
46 %
Average prices:
Night
78.00 €
8.60 €
Room
123.80 €
24.30 €
RevPAR
29.80 €
28.00 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 560
1 %
icon: bed 1,100
2 %
Foreign Visitor Spending icon
Foreign Visitor Spending
icon: finland 3.3 mill. €
icon: foreign 65,000 €
90 %
Daily Visitors
10,300 €
Overnight Visitors
54,700 €
Weather icon
Weather
icon: temperature 13.1 °C
0.9 °C
icon: rainfall 67 mm
43 mm

6,500 registered bed nights

In September 2020, 6,500 registered bed nights were recorded in Porvoo (-52.2 %), of which 5,800 nights were spent by domestic visitors and 660 nights by foreigners. Registered domestic bed nights decreased 37 percent and registered foreign bed nights decreased 85 percent. In total, registered bed nights decreased 52 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Netherlands (185 nights).

1,800 nights (-55.7 %) were spend by leisure visitors and 4,600 nights (-50.7 %) by business visitors.

Between January and September, 61,100 registered bed nights (-22.4 %) were recorded for domestic visitors and 12,500 (-61.1 %) for foreigners in Porvoo, in total 73,600 (-33.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Porvoo out of total registered bed nights was 0.5 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.7 %.

4,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 39 percent compared to earlier year. Of all registered arrivals, 96.9 percent were domestic, and 3.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Porvoo on average 1.3 nights (-0.24) and foreigners 4.6 nights (+1.7).

Ferry arrivals from different harbors

Foreign visitors and their consumption

The number of foreign visitors in September was 510 (-90.4 %). Out of them 220 were on a daytrip and 300 stayed at least for one night.

The cumulative number of foreign visitors between January and September was 19,500 (-64.5 %).

Total consumption of these visitors in Porvoo in September was 65,000 euro (127 per visitor). Overnight visitors spent 54,700 euro and day visitors 10,300 euro. Between January and September the consumption was 2.0 million euro.

Accommodation sales 617,000 euro

Total accommodation sales in September were 617,000 euro (-485,000). The share of Airbnb and Vrbo was 18.1 percent. Therefore, registered accommodation sales were 505,000 euro (-436,000) and non-registered sales 112,000 euro (-49,100).

Total January-September sales were 6.1 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Non-Registered) 139 € 3.2 % 157 € 18.5 %
Adr (Registered) 124 € 24.4 % 103 € 4.8 %
Bed Night (Registered) 78 € 12.4 % 63 € 2.6 %
Revpar (Non-Registered) 57 € -24.7 % 82 € 21.4 %
Revpar (Registered) 30 € -48.4 % 34 € -29.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
560 rooms (+6)
1,100 beds (+23)

Room utilization 24.1 % (-34)
Unsold rooms 430
Bed utilization 19.1 % (-23)

Airbnb and Vrbo

146 accommodation establishments (+1)
130 apartments (+21)
240 rooms (+2)

Apartment utilization 41.5 % (-15)
Unsold apartments 76

Registered room utilization for establishments

Global Google searches for "porvoo + keyword"

Google searches for "porvoo" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.46/10 (-0.19).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland, Tak Border Research, Tak Research

MATKAILUNEUVONTA
Läntinen Aleksanterinkatu 1
06100 Porvoo
Puh. 040 489 9801
tourist.office at porvoo.fi

More information available at the dashboard

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