Accommodation and Travel Stats

January 2023



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Billund: Tourism in a nutshell

Registered Accommodation
icon: star 47,300
153 %
icon: denmark 42,100
152 %
icon: foreign 5,200
168 %
Registered Accommodation
icon: establishment 11
10 %
icon: room 1,800
3 %
icon: bed 7,200
1 %
Registered Accommodation
icon: room 34 %
121 %
icon: bed 27 %
242 %

Paid bed nights

Registered bed nights increased 153 percent

In January 2023, 47,300 registered bed nights were recorded in Billund (+153.3 %), of which 42,100 nights were spent by domestic visitors and 5,200 nights by foreigners. Registered domestic bed nights increased 152 percent and registered foreign bed nights increased 168 percent. In total, registered bed nights increased 153 percent from last year's January.

41,000 nights (+188.6 %) were spend by leisure visitors and 5,300 nights (+102.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.5 percent

Total of 1.4 million registered bed nights (+73.1 %) were recorded in the whole country, of which 925,000 nights (+53.1 %) were spent by domestic visitors and 434,000 nights (+139.7 %) by foreigners.

The market share of Billund out of total registered bed nights was 3.5 % (+1.1 percentage points), out of domestic bed nights 4.6 % and foreign bed nights 1.2 %.


Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+1)
1,800 rooms (+58)
7,200 beds (+103)

Room utilization 33.6 % (+18)
Unsold rooms 1,200
Bed utilization 27.2 % (+19)

Registered room utilization for establishments

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Statistics Denmark

More information available at the dashboard