Central Finland
Accommodation and Travel Stats

January 2024

Central Finland: Tourism in a nutshell

Total
(December 2023)
icon: new 106,000
6 %
Registered Accommodation
(December 2023)
icon: star 77,200
4 %
icon: finland 69,100
2 %
icon: foreign 8,100
19 %
Non-registered Accommodation
(January)
icon: star 24,400
14 %
Total
(December 2023)
icon: new 53,300
5 %
Registered Accommodation
(December 2023)
icon: star 42,300
4 %
icon: finland 38,600
2 %
icon: foreign 3,700
24 %
Non-registered Accommodation
(January)
icon: star 9,300
15 %
Total
(December 2023)
icon: new 5.1 mill.
11 %
Registered Accommodation
(December 2023)
icon: star 3.8 mill. €
29 %
Average prices:
Night
49.30 €
0.10 €
Room
114.00 €
2.80 €
RevPAR
46.00 €
4.30 €
Non-registered Accommodation
(January)
icon: star 948,000
29 %
Average prices:
Adr
153.50 €
12.10 €
RevPAR
56.10 €
0.90 €
Registered Accommodation
(December 2023)
icon: establishment 42
7 %
icon: room 2,900
6 %
icon: bed 8,700
6 %
Non-registered Accommodation
(January)
icon: establishment 900
21 %
icon: room 1,800
24 %
Registered Accommodation
(December 2023)
icon: room 40 %
8 %
icon: bed 30 %
10 %
Non-registered Accommodation
(January)
icon: entire place 37 %
6 %

Paid bed nights

Registered bed nights increased four percent (December 2023)

Registered bednights in Central Finland in December increased four percent compared to year before. Bednights were recorded in Central Finland in December 2023 77,200, of which for Finns 69,100 and for foreign visitors 8,100. Therefore domestic bed nights increased two percent and foreign bed nights increased 19 percent. In total, bed nights increased four percent from last year's December.

52,200 nights (+4.1 %) were spend by leisure visitors and 25,000 nights (+2.7 %) by business visitors.

Between January and December, bed nights in Central Finland were in total 1.0 million (+0.8 % compared to year before), of which domestic were 938,000 (-1.1 % compared to year before) and foreign visitors 106,000 (+22.0 % compared to year before). In Finland bed nights were between January and December in total 22.8 million (+3.9 % compared to year before), of which domestic were 17.1 million (+0.5 % compared to year before) and foreign visitors 5.7 million (+15.4 % compared to year before).

Forecast of bed nights in paid accommodation

In February 2024, the number of bed nights in paid accommodation is expected to increase by 0.2 % compared to the previous year in Central Finland.

The number of bed nights is expected to decrease by 1.2 % in the next six months compared to the previous year.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.3 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Central Finland out of total registered bed nights was 4.3 % (+0.1 percentage points), out of domestic bed nights 6.7 % and foreign bed nights 1.0 %.

Comparison of registered bed nights between regions

42,300 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 91.2 percent were domestic, and 8.8 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Central Finland on average 1.8 nights (0.0) and foreigners 2.2 nights (-0.08).

830 air travelers (Jyväskylä)

The airport received a total of 830 passengers, which means air passenger arrivals increased 25 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 870 passengers departing the airport (+3.6 %), therefore the total number of trips via the airport was 1,700 (+13.2 %).

Arriving passengers (excl. transfers) (Jyväskylä)

Arriving passengers from (Jyväskylä)

Passengers on transfers from (Jyväskylä)

Departing passengers to (Jyväskylä)

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Non-Registered) 176 € 20.1 % 144 € 7.8 %
Adr (Registered) 114 € 2.5 % 111 € 5.1 %
Revpar (Non-Registered) 71 € 10.6 % 65 € -3.6 %
Bed Night (Registered) 49 € -0.2 % 57 € 9.3 %
Revpar (Registered) 46 € 10.4 % 52 € 11.2 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

42 accommodation establishments (-3)
2,900 rooms (-200)
8,700 beds (-520)

Room utilization 40.4 % (+2.9)
Unsold rooms 1,700
Bed utilization 29.7 % (+2.6)

Airbnb and Vrbo

900 accommodation establishments (+158)
810 apartments (+159)
1,800 rooms (+340)

Apartment utilization 36.7 % (-2.5)
Unsold apartments 510

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "central finland + keyword"

Google searches for "central finland" by search region

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Tak Research

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