Imatra
Accommodation and Travel Stats

January 2023

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Imatra: Tourism in a nutshell

Registered Accommodation
icon: star 8,200
40 %
icon: finland 7,700
39 %
icon: foreign 540
55 %
Registered Accommodation
icon: star 4,100
24 %
icon: finland 3,800
23 %
icon: foreign 230
39 %
Registered Accommodation
icon: star 340,000 €
8 %
Average prices:
Night
41.30 €
12.50 €
Room
92.80 €
0.40 €
RevPAR
24.20 €
6.20 €
Registered Accommodation
icon: establishment 6.0
14 %
icon: room 500
12 %
icon: bed 1,600
8 %
Registered Accommodation
icon: room 26 %
34 %
icon: bed 17 %
52 %

Paid bed nights

Registered bed nights increased 40 percent

In January 2023, 8,200 registered bed nights were recorded in Imatra (+40.3 %), of which 7,700 nights were spent by domestic visitors and 540 nights by foreigners. Registered domestic bed nights increased 39 percent and registered foreign bed nights increased 55 percent. In total, registered bed nights increased 40 percent from last year's January.

6,800 nights (+62.0 %) were spend by leisure visitors and 1,400 nights (-14.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 536,000 nights (+56.6 %) by foreigners.

The market share of Imatra out of total registered bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.1 %.

4,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 24 percent compared to earlier year. Of all registered arrivals, 94.3 percent were domestic, and 5.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Imatra on average 2.0 nights (+0.23) and foreigners 2.4 nights (+0.23).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

33,600 Russian travelers via eastern border

A total of 33,600 Russians arrived in Finland over the eastern border crossings.

  • Vaalimaa: 17,900 (+77.5 %)
  • Nuijamaa: 6,600 (-40.4 %)
  • Imatra: 2,400 (-5.2 %)
  • Niirala: 4,700 (-37.5 %)
  • Vartius: 1,600 (-32.3 %)
  • Kuusamo: 24 (-82.5 %)
  • Salla: 250 (+9.7 %)
  • Raja-Jooseppi: 85 (-4.5 %)

Accommodation sales 340,000 euro

Registered accommodation sales in January were 340,000 euro (+24,500).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Registered) 93 € 0.4 %
Bed Night (Registered) 41 € -23.2 %
Revpar (Registered) 24 € 34.4 %

Total accommodation sales

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Non-registered accommodation sales

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
500 rooms (-68)
1,600 beds (-146)

Room utilization 26.1 % (+6.6)
Unsold rooms 370
Bed utilization 16.7 % (+5.7)

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Finnish Border Guard, Statistics Finland

More information available at the dashboard

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