Jyväskylä
Accommodation and Travel Stats

January 2024

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Jyväskylä: Tourism in a nutshell

Total
(December 2023)
icon: new 49,200
7 %
Registered Accommodation
(December 2023)
icon: star 35,000
6 %
icon: finland 30,500
3 %
icon: foreign 4,600
37 %
Non-registered Accommodation
(January)
icon: star 12,300
21 %
Total
(December 2023)
icon: new 31,800
4 %
Registered Accommodation
(December 2023)
icon: star 25,000
3 %
icon: finland 22,400
0 %
icon: foreign 2,600
36 %
Non-registered Accommodation
(January)
icon: star 5,800
21 %
Total
(December 2023)
icon: new 2.5 mill.
7 %
Registered Accommodation
(December 2023)
icon: star 2.0 mill. €
24 %
Average prices:
Night
56.00 €
1.60 €
Room
97.70 €
2.00 €
RevPAR
48.00 €
4.30 €
Non-registered Accommodation
(January)
icon: star 378,000
24 %
Average prices:
Adr
113.30 €
0.70 €
RevPAR
46.10 €
0.80 €
Registered Accommodation
(December 2023)
icon: establishment 16
0 %
icon: room 1,500
8 %
icon: bed 2,900
8 %
Non-registered Accommodation
(January)
icon: establishment 480
15 %
icon: room 760
11 %
Registered Accommodation
(December 2023)
icon: room 49 %
8 %
icon: bed 43 %
14 %
Non-registered Accommodation
(January)
icon: entire place 41 %
1 %

Paid bed nights

Registered bed nights increased six percent (December 2023)

In December 2023, 35,000 registered bed nights were recorded in Jyväskylä (+6.2 %), of which 30,500 nights were spent by domestic visitors and 4,600 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased 37 percent. In total, registered bed nights increased six percent from last year's December.

20,900 nights (+15.4 %) were spend by leisure visitors and 14,100 nights (-5.1 %) by business visitors.

Between January and December, 458,000 registered bed nights (+4.5 %) were recorded for domestic visitors and 61,800 (+26.9 %) for foreigners in Jyväskylä, in total 520,000 (+6.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Jyväskylä out of total registered bed nights was 1.9 % (+0.1 percentage points), out of domestic bed nights 3.0 % and foreign bed nights 0.6 %.

25,000 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 89.6 percent were domestic, and 10.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Jyväskylä on average 1.4 nights (+0.04) and foreigners 1.8 nights (+0.01).

Amount of domestic visitors was 375,000 (December 2023)

In December 2023, 375,000 domestic visitors were recorded in Jyväskylä.

Between January and December, 5.2 million domestic visitors were recorded in Jyväskylä.

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

830 air travelers

The airport received a total of 830 passengers, which means air passenger arrivals increased 25 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 870 passengers departing the airport (+3.6 %), therefore the total number of trips via the airport was 1,700 (+13.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Non-Registered) 132 € 7.4 % 119 € 3.5 %
Adr (Registered) 98 € 2.1 % 110 € 3.9 %
Revpar (Non-Registered) 57 € 1.2 % 57 € -5.3 %
Bed Night (Registered) 56 € -2.8 % 70 € 5.0 %
Revpar (Registered) 48 € 9.9 % 63 € 14.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

16 accommodation establishments (+0)
1,500 rooms (-129)
2,900 beds (-250)

Room utilization 49.1 % (+3.5)
Unsold rooms 760
Bed utilization 42.6 % (+5.1)

Airbnb and Vrbo

480 accommodation establishments (+63)
430 apartments (+62)
760 rooms (+72)

Apartment utilization 40.7 % (-0.42)
Unsold apartments 250

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Tak Research, Telia

More information available at the dashboard

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