Kouvola
Accommodation and Travel Stats

January 2024

text/custom_text_green.html

Kouvola: Tourism in a nutshell

Total
(December 2023)
icon: new 10,000
19 %
Registered Accommodation
(December 2023)
icon: star 6,100
10 %
icon: finland 5,700
9 %
icon: foreign 360
32 %
Non-registered Accommodation
(January)
icon: star 3,100
5 %
Total
(December 2023)
icon: new 6,100
13 %
Registered Accommodation
(December 2023)
icon: star 4,300
5 %
icon: finland 4,100
5 %
icon: foreign 157
3 %
Non-registered Accommodation
(January)
icon: star 1,400
5 %
Total
(December 2023)
icon: new 589,000
17 %
Registered Accommodation
(December 2023)
icon: star 423,000 €
12 %
Average prices:
Night
69.80 €
3.30 €
Room
104.70 €
3.50 €
RevPAR
31.90 €
3.60 €
Non-registered Accommodation
(January)
icon: star 101,000
12 %
Average prices:
Adr
127.70 €
5.60 €
RevPAR
43.20 €
1.50 €
Registered Accommodation
(December 2023)
icon: establishment 11
8 %
icon: room 500
3 %
icon: bed 1,100
3 %
Non-registered Accommodation
(January)
icon: establishment 151
19 %
icon: room 260
0 %
Registered Accommodation
(December 2023)
icon: room 31 %
16 %
icon: bed 22 %
22 %
Non-registered Accommodation
(January)
icon: entire place 34 %
8 %

Paid bed nights

Registered bed nights increased 10 percent (December 2023)

In December 2023, 6,100 registered bed nights were recorded in Kouvola (+9.7 %), of which 5,700 nights were spent by domestic visitors and 360 nights by foreigners. Registered domestic bed nights increased nine percent and registered foreign bed nights increased 32 percent. In total, registered bed nights increased 10 percent from last year's December.

3,600 nights (+14.3 %) were spend by leisure visitors and 2,400 nights (+3.5 %) by business visitors.

Between January and December, 128,000 registered bed nights (+1.9 %) were recorded for domestic visitors and 11,000 (+14.3 %) for foreigners in Kouvola, in total 139,000 (+2.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Kouvola out of total registered bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.0 %.

4,300 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased five percent compared to earlier year. Of all registered arrivals, 96.3 percent were domestic, and 3.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Kouvola on average 1.4 nights (+0.05) and foreigners 2.3 nights (+0.5).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Non-Registered) 166 € 16.3 % 153 € 1.5 %
Adr (Registered) 105 € -3.2 % 112 € 8.9 %
Bed Night (Registered) 70 € -4.4 % 67 € 8.1 %
Revpar (Non-Registered) 66 € 30.6 % 72 € 6.1 %
Revpar (Registered) 32 € 12.7 % 48 € 8.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

11 accommodation establishments (-1)
500 rooms (-15)
1,100 beds (-29)

Room utilization 30.5 % (+4.3)
Unsold rooms 350
Bed utilization 22.1 % (+4.0)

Airbnb and Vrbo

151 accommodation establishments (+24)
128 apartments (+17)
260 rooms (0)

Apartment utilization 33.8 % (-2.8)
Unsold apartments 85

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Statistics Finland, Tak Research

Visit Kouvola
Torikatu 10
45100 KOUVOLA
Puhelin: 020 615 5295
kouvola logo

More information available at the dashboard

Navigate

previous