Accommodation and Travel Stats

January 2023



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Norrtälje: Tourism in a nutshell

Registered Accommodation
icon: star 18,300
5 %
icon: sweden 17,300
2 %
icon: foreign 990
115 %
Registered Accommodation
icon: star 12,100
28 %
icon: sweden 11,600
25 %
icon: foreign 470
250 %
Registered Accommodation
icon: star 9.9 mill. SEK
55 %
Average prices:
541.00 SEK
173.20 SEK
1,276.90 SEK
44.60 SEK
483.90 SEK
101.70 SEK
Registered Accommodation
icon: establishment 25
0 %
icon: room 690
14 %
icon: bed 1,600
40 %
Registered Accommodation
icon: room 38 %
22 %
icon: bed 45 %
8 %

Paid bed nights

Registered bed nights increased five percent

In January 2023, 18,300 registered bed nights were recorded in Norrtälje (+5.4 %), of which 17,300 nights were spent by domestic visitors and 990 nights by foreigners. Registered domestic bed nights increased two percent and registered foreign bed nights increased 115 percent. In total, registered bed nights increased five percent from last year's January.

3,100 rooms (+52.1 %) were booked by leisure visitors and 4,700 rooms (+47.9 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 3.2 million registered bed nights (+36.1 %) were recorded in the whole country, of which 2.5 million nights (+31.1 %) were spent by domestic visitors and 640,000 nights (+60.4 %) by foreigners.

The market share of Norrtälje out of total registered bed nights was 0.6 % (-0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.2 %.

12,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 28 percent compared to earlier year. Of all registered arrivals, 96.1 percent were domestic, and 3.9 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Norrtälje on average 1.5 nights (-0.33) and foreigners 2.1 nights (-1.3).


Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 9.9 million crowns

Registered accommodation sales in January were 9.9 million crowns (+3.5 million).

Average prices

= change at least 10 %
January 2023
Adr (Registered) 1,300 SEK 3.6 %
Bed Night (Registered) 540 SEK 47.1 %
Revpar (Registered) 480 SEK 26.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+0)
690 rooms (+86)
1,600 beds (+450)

Room utilization 37.9 % (+6.9)
Unsold rooms 430
Bed utilization 45.1 % (-3.8)

Registered room utilization for establishments

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Statistics Sweden, Visit Stockholm

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