Ostrobothnia
Accommodation and Travel Stats

January 2023

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Ostrobothnia: Tourism in a nutshell

Registered Accommodation
icon: star 18,800
49 %
icon: finland 15,800
44 %
icon: foreign 3,000
83 %
Registered Accommodation
icon: star 11,900
71 %
icon: finland 10,500
68 %
icon: foreign 1,400
108 %
Registered Accommodation
icon: star 1.4 mill. €
65 %
Average prices:
Night
74.00 €
7.00 €
Room
99.90 €
13.70 €
RevPAR
38.20 €
16.60 €
Registered Accommodation
icon: establishment 23
4 %
icon: room 1,300
11 %
icon: bed 2,500
10 %
Registered Accommodation
icon: room 38 %
53 %
icon: bed 27 %
62 %

Paid bed nights

Registered bed nights increased 49 percent

In January 2023, 18,800 registered bed nights were recorded in Ostrobothnia (+49.1 %), of which 15,800 nights were spent by domestic visitors and 3,000 nights by foreigners. Registered domestic bed nights increased 44 percent and registered foreign bed nights increased 83 percent. In total, registered bed nights increased 49 percent from last year's January.

6,800 nights (+97.3 %) were spend by leisure visitors and 12,100 nights (+31.1 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 536,000 nights (+56.6 %) by foreigners.

The market share of Ostrobothnia out of total registered bed nights was 1.2 % (0.0 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 0.6 %.

11,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 71 percent compared to earlier year. Of all registered arrivals, 88.5 percent were domestic, and 11.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Ostrobothnia on average 1.5 nights (-0.25) and foreigners 2.2 nights (-0.3).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Registered accommodation sales in January were 1.4 million euro (+547,000).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Registered) 100 € 15.9 %
Bed Night (Registered) 74 € 10.4 %
Revpar (Registered) 38 € 77.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (-1)
1,300 rooms (-159)
2,500 beds (-280)

Room utilization 38.2 % (+13)
Unsold rooms 800
Bed utilization 27.3 % (+10)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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