Pohjola Route - Oulu Region
Accommodation and Travel Stats

January 2024

Oulu Region: Tourism in a nutshell

Registered Accommodation
(December 2023)
icon: star 97,800
6 %
icon: finland 71,800
10 %
icon: foreign 26,000
4 %
Registered Accommodation
(December 2023)
icon: star 55,900
12 %
icon: finland 42,900
14 %
icon: foreign 13,100
6 %
Registered Accommodation
(December 2023)
icon: star 5.7 mill. €
2 %
Average prices:
Night
58.60 €
2.30 €
Room
116.10 €
0.80 €
RevPAR
52.10 €
1.20 €
Registered Accommodation
(December 2023)
icon: establishment 55
4 %
icon: room 3,500
4 %
icon: bed 3,400
6 %
Registered Accommodation
(December 2023)
icon: room 45 %
2 %
icon: bed 53 %
8 %

Paid bed nights

Registered bed nights increased six percent (December 2023)

In December 2023, 97,800 registered bed nights were recorded in Oulu Region (+5.9 %), of which 71,800 nights were spent by domestic visitors and 26,000 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights decreased four percent. In total, registered bed nights increased six percent from last year's December.

8,500 nights (+6.1 %) were spend by leisure visitors and 4,500 nights (-23.1 %) by business visitors.

Between January and December, 1.1 million registered bed nights (+2.0 %) were recorded for domestic visitors and 164,000 (-0.5 %) for foreigners in Oulu Region, in total 1.3 million (+1.7 %) registered nights.

Registered bed nights

Forecast of bed nights in registered accommodation

In February 2024, the number of bed nights in registered accommodation is expected to increase by 0.4 % compared to the previous year in Oulu Region.

The number of bed nights is expected to increase by 5.8 % in the next six months compared to the previous year.

Registered bed nights by country of arrival

Market share 5.4 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Oulu Region out of total registered bed nights was 5.4 % (+0.3 percentage points), out of domestic bed nights 7.0 % and foreign bed nights 3.3 %.

55,900 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all registered arrivals, 76.6 percent were domestic, and 23.4 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Oulu Region on average 1.7 nights (-0.06) and foreigners 2.0 nights (-0.21).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

21,400 air travelers (Oulu)

The airport received a total of 21,400 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 8.3 % arrived from abroad, thus the share of domestic passengers was 91.7 %.

In addition, there were 23,200 passengers departing the airport (-7.8 %), therefore the total number of trips via the airport was 44,600 (-8.9 %).

Arriving passengers (excl. transfers) (Oulu)

Arriving passengers from (Oulu)

Passengers on transfers from (Oulu)

Departing passengers to (Oulu)

Ferry arrivals from different harbors

Accommodation sales 5.7 million euro (December 2023)

Registered accommodation sales in December were 5.7 million euro (+108,000).

Registered January-December sales were 78.2 million euro and they increased 6.6 million euro from the previous year.

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Registered) 116 € -0.7 % 115 € 3.9 %
Bed Night (Registered) 59 € -3.7 % 61 € 7.4 %
Revpar (Registered) 52 € -2.3 % 57 € 5.5 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

55 accommodation establishments (+2)
3,500 rooms (+120)
3,400 beds (+210)

Room utilization 44.9 % (-0.71)
Unsold rooms 1,900
Bed utilization 53.3 % (+3.8)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Finavia, Statistics Finland, Tak Research

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