Oulu
Accommodation and Travel Stats

January 2024

Oulu: Tourism in a nutshell

Total
(December 2023)
icon: new 68,500
13 %
Registered Accommodation
(December 2023)
icon: star 53,300
16 %
icon: finland 43,200
22 %
icon: foreign 10,200
6 %
Non-registered Accommodation
(January)
icon: star 13,100
9 %
Total
(December 2023)
icon: new 41,500
9 %
Registered Accommodation
(December 2023)
icon: star 34,300
10 %
icon: finland 28,600
14 %
icon: foreign 5,700
6 %
Non-registered Accommodation
(January)
icon: star 6,300
9 %
Total
(December 2023)
icon: new 3.4 mill.
7 %
Registered Accommodation
(December 2023)
icon: star 3.1 mill. €
1 %
Average prices:
Night
57.40 €
3.20 €
Room
111.60 €
1.60 €
RevPAR
68.50 €
1.20 €
Non-registered Accommodation
(January)
icon: star 303,000
1 %
Average prices:
Adr
86.10 €
9.90 €
RevPAR
39.60 €
7.30 €
Registered Accommodation
(December 2023)
icon: establishment 12
9 %
icon: room 1,400
8 %
icon: bed 3,000
7 %
Non-registered Accommodation
(January)
icon: establishment 420
24 %
icon: room 600
29 %
Registered Accommodation
(December 2023)
icon: room 61 %
0 %
icon: bed 56 %
8 %
Non-registered Accommodation
(January)
icon: entire place 46 %
6 %

Paid bed nights

Registered bed nights increased 16 percent (December 2023)

In December 2023, 53,300 registered bed nights were recorded in Oulu (+15.5 %), of which 43,200 nights were spent by domestic visitors and 10,200 nights by foreigners. Registered domestic bed nights increased 22 percent and registered foreign bed nights decreased six percent. In total, registered bed nights increased 16 percent from last year's December.

35,900 nights (+22.8 %) were spend by leisure visitors and 17,400 nights (+2.9 %) by business visitors.

Between January and December, 519,000 registered bed nights (+8.3 %) were recorded for domestic visitors and 79,400 (-1.9 %) for foreigners in Oulu, in total 598,000 (+6.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Bed nights target market monitoring

Market share 3.0 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Oulu out of total registered bed nights was 3.0 % (+0.4 percentage points), out of domestic bed nights 4.2 % and foreign bed nights 1.3 %.

Comparison of registered bed nights between regions

Forecast of bed nights in paid accommodation

In February 2024, the number of bed nights in paid accommodation is expected to increase by 4.7 % compared to the previous year in Oulu.

The number of bed nights is expected to increase by 4.0 % in the next six months compared to the previous year.

Forecast of paid bed nights

34,300 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 83.4 percent were domestic, and 16.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Oulu on average 1.5 nights (+0.1) and foreigners 1.8 nights (0.0).

21,400 air travelers

The airport received a total of 21,400 passengers, which means air passenger arrivals decreased 10 percent.

Of local passengers, 8.3 % arrived from abroad, thus the share of domestic passengers was 91.7 %.

In addition, there were 23,200 passengers departing the airport (-7.8 %), therefore the total number of trips via the airport was 44,600 (-8.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Registered) 112 € -1.4 % 119 € 1.0 %
Adr (Non-Registered) 94 € -11.5 % 96 € -1.3 %
Revpar (Registered) 69 € -1.7 % 78 € 6.6 %
Bed Night (Registered) 57 € -5.3 % 69 € 4.3 %
Revpar (Non-Registered) 49 € -17.7 % 52 € -8.5 %

Total accommodation sales

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

12 accommodation establishments (+1)
1,400 rooms (+106)
3,000 beds (+196)

Room utilization 61.4 % (-0.2)
Unsold rooms 550
Bed utilization 55.7 % (+4.0)

Airbnb and Vrbo

420 accommodation establishments (+83)
380 apartments (+81)
600 rooms (+134)

Apartment utilization 46.0 % (-2.9)
Unsold apartments 200

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "oulu + keyword"

Google searches for "oulu" by search region

The number of Sustainable Travel Finland -companies in Oulu is 7*

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Tak Research

More information available at the dashboard

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