Pietarsaari Region
Accommodation and Travel Stats

August 2024

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Pietarsaari Region: Tourism in a nutshell

Total
(July)
icon: new 13,500
10 %
Registered Accommodation
(July)
icon: star 8,000
12 %
icon: finland 7,100
10 %
icon: foreign 840
30 %
Non-registered Accommodation
(August)
icon: star 3,200
2 %
Top 3 (Reg.):
Sweden
300
26%
Germany
138
30%
Norway
65
48%
Total
(July)
icon: new 6,700
23 %
Registered Accommodation
(July)
icon: star 4,600
21 %
icon: finland 4,200
18 %
icon: foreign 420
42 %
Non-registered Accommodation
(August)
icon: star 1,300
15 %
Top 3 (Reg.):
Sweden
167
44%
Germany
62
61%
Norway
23
60%
Total
(July)
icon: new 697,000 €
17 %
Registered Accommodation
(July)
icon: star 551,000 €
15 %
Average prices:
Night
72.20 €
4.00 €
Room
104.30 €
5.10 €
RevPAR
37.50 €
1.50 €
Non-registered Accommodation
(August)
icon: star 85,400 €
30 %
Average prices:
Adr
91.10 €
12.20 €
RevPAR
39.80 €
4.80 €
Registered Accommodation
(July)
icon: establishment 9.0
10 %
icon: room 250
11 %
icon: bed 470
13 %
Non-registered Accommodation
(August)
icon: establishment 97
3 %
Registered Accommodation
(July)
icon: room 50 %
2 %
Non-registered Accommodation
(August)
icon: entire place 43 %
2 %
Registered Accommodation
(July)
icon: star 1.7
12 %
icon: finland 1.7
11 %
icon: foreign 2.0
20 %
Non-registered Accommodation
icon: star 2.4

Bed nights in paid accommodation

8,000 bed nights in registered accommodation (July)

In July 2024, 8,000 bed nights were registered in Pietarsaari Region (-12.2 %), of which 7,100 nights were spent by domestic visitors and 840 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased 30 percent. In total, bed nights in registered accommodation decreased 12 percent from last year's July.

Most foreign bed nights were recorded for travelers from Sweden (300 nights).

6,700 nights (-15.1 %) were spend by leisure visitors and 1,300 nights (+5.6 %) by business visitors.

Between January and July, 25,600 registered bed nights (+2.6 %) were recorded for domestic visitors and 2,300 (-24.6 %) for foreigners in Pietarsaari Region, in total 28,000 (-0.4 %) registered nights.

Bed nights in registered accommodation

Bed nights in registered accommodation by country of arrival

Market share 0.2 percent (July)

Total of 3.2 million bed nights in registered accommodation (-0.0 %) were recorded in the whole country, of which 2.6 million nights (-2.6 %) were spent by domestic visitors and 658,000 nights (+11.6 %) by foreigners.

The market share of Pietarsaari Region out of total registered bed nights in Finland was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

Length of stay increased 12 percent in registered accommodation (July)

Length of stay in registered accommodation increased 12 percent compared to earlier year. In Pietarsaari Region, length of stay in July was on average 1.7 nights (+11.6 %) and in Finland 1.8 nights (-0.6 %).

During July, domestic visitors stayed in registered accommodation in Pietarsaari Region on average 1.7 nights (+11.0 %) and foreigners 2.0 nights (+20.4 %).

4,600 tourists arrived to registered accommodation (July)

Arrivals to registered accommodation decreased 21 percent compared to earlier year. Of all registered arrivals, 90.8 percent were domestic, and 9.2 percent were from foreign countries.

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

1,300 air travelers (Kokkola)

The airport received a total of 1,300 passengers, which means air passenger arrivals increased 23 percent.

Of local passengers, 5.1 % arrived from abroad, thus the share of domestic passengers was 94.9 %.

In addition, there were 1,200 passengers departing the airport (+30.3 %), therefore the total number of trips via the airport was 2,500 (+26.5 %).

Arriving passengers (excl. transfers) (Kokkola)

Arriving passengers from (Kokkola)

Passengers on transfers from (Kokkola)

Departing passengers to (Kokkola)

Ferry arrivals from different harbors

Average prices

= change at least 10 %
August 2024
Amount
Change jan-August 2024
Amount
Change
Adr (Non-Registered) 91 € 15.4 % 84 € 3.5 %
Revpar (Non-Registered) 40 € 13.7 % 42 € 16.5 %
Bed Night (Non-Registered) 27 € 33.6 % 3.1 € 18.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average daily rate (ADR) in registered accommodation

Average daily rate (ADR) in non-registered accommodation

Capacity & Utilization

Registered accommodation (July)

9.0 accommodation establishments (-1.0)
250 rooms (-32)
470 beds (-70)

Room utilization 50.3 % (+0.9)
Unsold rooms 123

Non-registered accommodation

97 accommodation establishments (-3.0)
97 apartments (+18)

Apartment utilization 43.1 % (-1.0)
Unsold apartments 55

Room utilization for registered accommodation establishments

Utilization for non-registered accommodation establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visit Pietarsaari Region is Pietarsaari, Uusikaarlepyy, Pedersöre, Luoto and Kruunupyy

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Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team

Visit Pietarsaari - Jakobstad Oy Ab
Strengbergsgatan 1
68600 PIETARSAARI

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