Pirkanmaa
Accommodation and Travel Stats

January 2023

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Pirkanmaa: Tourism in a nutshell

Registered Accommodation
icon: star 120,000
122 %
icon: finland 110,000
116 %
icon: foreign 10,500
218 %
Top 3 (Reg.):
Germany
1,100
124 %
Sweden
920
228 %
Estonia
890
99 %
Registered Accommodation
icon: star 78,400
168 %
icon: finland 73,300
162 %
icon: foreign 5,100
309 %
Top 3 (Reg.):
Germany
620
274 %
Sweden
570
377 %
Latvia
450
1,007 %
Registered Accommodation
icon: star 7.8 mill. €
177 %
Average prices:
Night
64.50 €
12.80 €
Room
109.50 €
15.60 €
RevPAR
50.80 €
29.10 €
Registered Accommodation
icon: establishment 73
7 %
icon: room 5,100
12 %
icon: bed 11,700
10 %
Registered Accommodation
icon: room 46 %
101 %
icon: bed 34 %
104 %

Paid bed nights

Registered bed nights increased 122 percent

In January 2023, 120,000 registered bed nights were recorded in Pirkanmaa (+122.3 %), of which 110,000 nights were spent by domestic visitors and 10,500 nights by foreigners. Registered domestic bed nights increased 116 percent and registered foreign bed nights increased 220 percent. In total, registered bed nights increased 122 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from Germany (1,100 nights).

77,300 nights (+133.9 %) were spend by leisure visitors and 43,100 nights (+104.0 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.9 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 536,000 nights (+56.6 %) by foreigners.

The market share of Pirkanmaa out of total registered bed nights was 7.9 % (+2.6 percentage points), out of domestic bed nights 11.1 % and foreign bed nights 2.0 %.

78,400 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 168 percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Pirkanmaa on average 1.5 nights (-0.32) and foreigners 2.1 nights (-0.59).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 7.8 million euro

Registered accommodation sales in January were 7.8 million euro (+5.0 million).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Registered) 110 € 16.6 %
Bed Night (Registered) 64 € 24.8 %
Revpar (Registered) 51 € 134.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

73 accommodation establishments (+5)
5,100 rooms (+560)
11,700 beds (+1,100)

Room utilization 46.4 % (+23)
Unsold rooms 2,700
Bed utilization 33.9 % (+17)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

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