Rauma
Accommodation and Travel Stats

January 2024

Rauma: Tourism in a nutshell

Total
(December 2023)
icon: new 6,600
30 %
Registered Accommodation
(December 2023)
icon: star 4,200
22 %
icon: finland 3,400
16 %
icon: foreign 750
65 %
Non-registered Accommodation
(January)
icon: star 1,900
61 %
Total
(December 2023)
icon: new 3,900
28 %
Registered Accommodation
(December 2023)
icon: star 2,700
22 %
icon: finland 2,400
19 %
icon: foreign 320
62 %
Non-registered Accommodation
(January)
icon: star 920
61 %
Total
(December 2023)
icon: new 372,000
31 %
Registered Accommodation
(December 2023)
icon: star 316,000 €
7 %
Average prices:
Night
75.80 €
7.40 €
Room
102.20 €
2.20 €
RevPAR
38.70 €
10.20 €
Non-registered Accommodation
(January)
icon: star 39,700
7 %
Average prices:
Adr
74.70 €
56.30 €
RevPAR
27.60 €
12.70 €
Registered Accommodation
(December 2023)
icon: establishment 7.0
0 %
icon: room 300
0 %
icon: bed 560
1 %
Non-registered Accommodation
(January)
icon: establishment 89
25 %
icon: room 124
20 %
Registered Accommodation
(December 2023)
icon: room 38 %
33 %
icon: bed 27 %
19 %
Non-registered Accommodation
(January)
icon: entire place 37 %
20 %

Paid bed nights

Forecast of bed nights in paid accommodation

In February 2024, the number of bed nights in paid accommodation is expected to increase by 8.7 % compared to the previous year in Rauma.

The number of bed nights is expected to increase by 14.2 % in the next six months compared to the previous year.

Registered bed nights increased 22 percent (December 2023)

In December 2023, 4,200 registered bed nights were recorded in Rauma (+22.5 %), of which 3,400 nights were spent by domestic visitors and 750 nights by foreigners. Registered domestic bed nights increased 16 percent and registered foreign bed nights increased 65 percent. In total, registered bed nights increased 22 percent from last year's December.

1,500 nights (+54.5 %) were spend by leisure visitors and 2,700 nights (+9.8 %) by business visitors.

Between January and December, 84,100 registered bed nights (-2.7 %) were recorded for domestic visitors and 17,000 (+5.1 %) for foreigners in Rauma, in total 101,000 (-1.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.2 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

2,700 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased 22 percent compared to earlier year. Of all registered arrivals, 88.4 percent were domestic, and 11.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-0.03) and foreigners 2.4 nights (+0.04).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Registered) 102 € 2.2 % 116 € 5.1 %
Adr (Non-Registered) 88 € -21.5 % 91 € -1.6 %
Bed Night (Registered) 76 € 10.8 % 68 € 4.8 %
Revpar (Registered) 39 € 35.9 % 63 € 5.9 %
Revpar (Non-Registered) 34 € -6.1 % 38 € -5.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

7.0 accommodation establishments (+0)
300 rooms (+0)
560 beds (+5)

Room utilization 37.9 % (+9.4)
Unsold rooms 187
Bed utilization 26.6 % (+4.3)

Airbnb and Vrbo

89 accommodation establishments (+18)
79 apartments (+17)
124 rooms (+21)

Apartment utilization 36.9 % (+6.2)
Unsold apartments 50

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Tak Research

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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