Region Midtjylland
Accommodation and Travel Stats

January 2023



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Region Midtjylland: Tourism in a nutshell

Registered Accommodation
icon: star 188,000
71 %
icon: denmark 159,000
63 %
icon: foreign 29,200
137 %
Registered Accommodation
icon: star 96,100
88 %
icon: denmark 83,700
81 %
icon: foreign 12,500
144 %
Registered Accommodation
icon: establishment 184
2 %
icon: room 17,400
3 %
icon: bed 46,300
5 %
Registered Accommodation
icon: room 21 %
63 %
icon: bed 13 %
63 %

Paid bed nights

Registered bed nights increased 71 percent

In January 2023, 188,000 registered bed nights were recorded in Region Midtjylland (+70.9 %), of which 159,000 nights were spent by domestic visitors and 29,200 nights by foreigners. Registered domestic bed nights increased 63 percent and registered foreign bed nights increased 137 percent. In total, registered bed nights increased 71 percent from last year's January.

81,000 nights (+96.6 %) were spend by leisure visitors and 76,600 nights (+90.9 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 13.8 percent

Total of 1.4 million registered bed nights (+73.1 %) were recorded in the whole country, of which 925,000 nights (+53.1 %) were spent by domestic visitors and 434,000 nights (+139.7 %) by foreigners.

The market share of Region Midtjylland out of total registered bed nights was 13.8 % (-0.2 percentage points), out of domestic bed nights 17.2 % and foreign bed nights 6.7 %.

96,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 88 percent compared to earlier year. Of all registered arrivals, 87.0 percent were domestic, and 13.0 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Region Midtjylland on average 1.9 nights (-0.22) and foreigners 2.3 nights (-0.07).


Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

184 accommodation establishments (+4)
17,400 rooms (+480)
46,300 beds (+2,400)

Room utilization 21.2 % (+8.2)
Unsold rooms 13,700
Bed utilization 12.6 % (+4.9)

Registered room utilization for establishments

Key indicators

Bed nights



Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.



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Sources: Statistics Denmark

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