Salla
Accommodation and Travel Stats

January 2024

Salla: Tourism in a nutshell

Registered Accommodation
(January 2023)
icon: star 14,900
5 %
icon: finland 8,300
19 %
icon: foreign 6,600
20 %
Registered Accommodation
(January 2023)
icon: star 2,300
14 %
icon: finland 1,100
31 %
icon: foreign 1,200
13 %
Registered Accommodation
(January 2023)
icon: star 462,000 €
16 %
Average prices:
Night
30.10 €
0.00 €
Room
125.90 €
10.50 €
RevPAR
74.50 €
8.30 €
Registered Accommodation
(January 2023)
icon: establishment 7.0
17 %
icon: room 300
5 %
icon: bed 1,400
3 %
Registered Accommodation
(January 2023)
icon: room 54 %
3 %
icon: bed 31 %
5 %

Paid bed nights

Registered bed nights increased eight percent (December 2023)

In December 2023, 18,100 registered bed nights were recorded in Salla (+8.3 %), of which 10,000 nights were spent by domestic visitors and 8,100 nights by foreigners. Registered domestic bed nights decreased 20 percent and registered foreign bed nights increased 90 percent. In total, registered bed nights increased eight percent from last year's December.

15,900 nights (+56.3 %) were spend by leisure visitors and 2,200 nights (-66.5 %) by business visitors.

Between January and December, 125,000 registered bed nights (-1.4 %) were recorded for domestic visitors and 30,400 (+33.1 %) for foreigners in Salla, in total 156,000 (+3.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.0 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Salla out of total registered bed nights was 1.0 % (+0.1 percentage points), out of domestic bed nights 1.0 % and foreign bed nights 1.0 %.

Market share in Lapland 3.2 percent (December 2023)

Total of 570,000 registered bed nights (+2.3 %) were recorded in Lapland, of which 93,400 nights (-15.7 %) were spent by domestic visitors and 476,000 nights (+6.8 %) by foreigners.

The market share of Salla out of total registered bed nights in Lapland was 3.2 %, out of domestic bed nights 10.7 % and foreign bed nights 1.7 %.

Comparison of registered bed nights between regions

3,400 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation increased three percent compared to earlier year. Of all registered arrivals, 45.3 percent were domestic, and 54.7 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Salla on average 6.6 nights (+1.4) and foreigners 4.4 nights (-0.38).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Registered) 126 € 9.1 % 103 € 12.2 %
Revpar (Registered) 75 € 12.6 % 46 € 7.4 %
Bed Night (Registered) 30 € 0.1 % 26 € 3.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

7.0 accommodation establishments (+0)
280 rooms (-20)
1,300 beds (-115)

Room utilization 59.2 % (+1.8)
Unsold rooms 113
Bed utilization 37.2 % (+1.1)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Salla
Sallan matkailuinfo
Myllytie 1, 98900 Salla
0400 269 838 , tourist.info@salla.fi , visitsalla.fi

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