Vaasa
Accommodation and Travel Stats

January 2024

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Vaasa: Tourism in a nutshell

Total
(December 2023)
icon: new 19,300
17 %
Registered Accommodation
(December 2023)
icon: star 14,300
20 %
icon: finland 12,100
18 %
icon: foreign 2,200
30 %
Non-registered Accommodation
(January)
icon: star 3,400
17 %
Total
(December 2023)
icon: new 11,300
15 %
Registered Accommodation
(December 2023)
icon: star 8,900
17 %
icon: finland 7,700
18 %
icon: foreign 1,200
7 %
Non-registered Accommodation
(January)
icon: star 1,600
17 %
Total
(December 2023)
icon: new 1.1 mill.
12 %
Registered Accommodation
(December 2023)
icon: star 966,000 €
17 %
Average prices:
Night
67.60 €
5.30 €
Room
94.40 €
5.20 €
RevPAR
43.40 €
3.50 €
Non-registered Accommodation
(January)
icon: star 68,900
17 %
Average prices:
Adr
72.00 €
1.00 €
RevPAR
22.60 €
9.10 €
Registered Accommodation
(December 2023)
icon: establishment 9.0
0 %
icon: room 760
25 %
icon: bed 1,500
26 %
Non-registered Accommodation
(January)
icon: establishment 169
31 %
icon: room 230
28 %
Registered Accommodation
(December 2023)
icon: room 46 %
15 %
icon: bed 34 %
1 %
Non-registered Accommodation
(January)
icon: entire place 31 %
28 %

Paid bed nights

14,300 registered bed nights (December 2023)

In December 2023, 14,300 registered bed nights were recorded in Vaasa (-19.8 %), of which 12,100 nights were spent by domestic visitors and 2,200 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights decreased 30 percent. In total, registered bed nights decreased 20 percent from last year's December.

6,500 nights (-10.1 %) were spend by leisure visitors and 7,800 nights (-26.4 %) by business visitors.

Between January and December, 242,000 registered bed nights (+0.8 %) were recorded for domestic visitors and 60,200 (+5.4 %) for foreigners in Vaasa, in total 303,000 (+1.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent (December 2023)

Total of 1.8 million registered bed nights (+0.4 %) were recorded in the whole country, of which 1.0 million nights (-3.7 %) were spent by domestic visitors and 780,000 nights (+6.3 %) by foreigners.

The market share of Vaasa out of total registered bed nights was 0.8 % (-0.2 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 0.3 %.

Comparison of registered bed nights between regions

8,900 tourists arrived to registered accommodation (December 2023)

Arrivals to registered accommodation decreased 17 percent compared to earlier year. Of all registered arrivals, 86.1 percent were domestic, and 13.9 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Vaasa on average 1.6 nights (+0.01) and foreigners 1.8 nights (-0.58).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

5,700 air travelers

The airport received a total of 5,700 passengers, which means air passenger arrivals increased 19 percent.

Of local passengers, 42.8 % arrived from abroad, thus the share of domestic passengers was 57.2 %.

In addition, there were 6,200 passengers departing the airport (+30.5 %), therefore the total number of trips via the airport was 11,800 (+24.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

7,000 passengers by ferries (December 2023)

There were 7,000 arriving passengers by ferries. In total, the arrivals to port increased less than one percent. The number of departing passengers was 6,500 (-8.6 %). Most arrivals were from Sweden (7,000 arrivals).

Arrivals

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2023
Amount
Change jan-December 2023
Amount
Change
Adr (Registered) 94 € -5.2 % 105 € 6.4 %
Adr (Non-Registered) 83 € 9.8 % 80 € 2.8 %
Bed Night (Registered) 68 € 8.4 % 66 € 11.2 %
Revpar (Registered) 43 € 8.7 % 65 € 35.5 %
Revpar (Non-Registered) 36 € -9.4 % 42 € -5.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation (December 2023)

9.0 accommodation establishments (+0)
760 rooms (-250)
1,500 beds (-500)

Room utilization 46.0 % (+5.9)
Unsold rooms 410
Bed utilization 33.6 % (+0.4)

Airbnb and Vrbo

169 accommodation establishments (+40)
157 apartments (+39)
230 rooms (+49)

Apartment utilization 31.3 % (-12)
Unsold apartments 108

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Transport Infrastructure Agency, Statistics Finland, Tak Research

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