Varberg
Accommodation and Travel Stats

January 2023

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Varberg: Tourism in a nutshell

Registered Accommodation
icon: star 23,100
7 %
icon: sweden 21,000
10 %
icon: foreign 2,100
41 %
Registered Accommodation
icon: star 15,900
17 %
icon: sweden 14,900
14 %
icon: foreign 1,100
72 %
Registered Accommodation
icon: star 17.9 mill. SEK
21 %
Average prices:
Night
775.30 SEK
179.10 SEK
Room
1,415.20 SEK
187.10 SEK
RevPAR
703.10 SEK
50.80 SEK
Registered Accommodation
icon: establishment 21
11 %
icon: room 900
34 %
icon: bed 2,100
47 %
Registered Accommodation
icon: room 50 %
6 %
icon: bed 37 %
28 %

Paid bed nights

23,100 registered bed nights

In January 2023, 23,100 registered bed nights were recorded in Varberg (-6.8 %), of which 21,000 nights were spent by domestic visitors and 2,100 nights by foreigners. Registered domestic bed nights decreased 10 percent and registered foreign bed nights increased 41 percent. In total, registered bed nights decreased seven percent from last year's January.

6,600 rooms (+19.3 %) were booked by leisure visitors and 6,000 rooms (+64.3 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.7 percent

Total of 3.2 million registered bed nights (+36.1 %) were recorded in the whole country, of which 2.5 million nights (+31.1 %) were spent by domestic visitors and 640,000 nights (+60.4 %) by foreigners.

The market share of Varberg out of total registered bed nights was 0.7 % (-0.3 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 0.3 %.

15,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 17 percent compared to earlier year. Of all registered arrivals, 93.2 percent were domestic, and 6.8 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Varberg on average 1.4 nights (-0.38) and foreigners 1.9 nights (-0.42).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 17.9 million crowns

Registered accommodation sales in January were 17.9 million crowns (+3.1 million).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Registered) 1,400 SEK -11.7 %
Bed Night (Registered) 780 SEK 30.0 %
Revpar (Registered) 700 SEK -6.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+2)
900 rooms (+230)
2,100 beds (+680)

Room utilization 49.7 % (+2.6)
Unsold rooms 450
Bed utilization 37.4 % (-15)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Sweden

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