Rauma Region
Accommodation and Travel Stats

September 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 12,900
13 %
icon: finland 12,100
12 %
icon: foreign 820
35 %
Visitors icon
Visitors (August)
icon: star 9,700
23 %
icon: finland 9,200
22 %
icon: foreign 410
40 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 739,000 €
14 %
Average prices:
Night
57.30 €
0.80 €
Room
106.70 €
6.90 €
RevPAR
54.20 €
12.60 €
Capacity icon
Capacity (August)
icon: establishment 13
0 %
icon: room 430
5 %
icon: bed 940
10 %
utilization icon
Utilization (August)
icon: room 51 %
22 %
icon: bed 38 %
21 %
Weather icon
Weather
icon: temperature 9.9 °C
3.4 °C
icon: rainfall 29 mm
65 mm

Registered bed nights increased 13 percent (August)

In August 2021, 12,900 registered bed nights were recorded in Rauma Region (+12.8 %), of which 12,100 nights were spent by domestic visitors and 820 nights by foreigners. Registered domestic bed nights increased 12 percent and registered foreign bed nights increased 35 percent. In total, registered bed nights increased 13 percent from last year's August.

7,900 nights (-17.8 %) were spend by leisure visitors and 5,000 nights (+173.5 %) by business visitors.

Between January and August, 59,500 registered bed nights (+14.7 %) were recorded for domestic visitors and 8,400 (+19.7 %) for foreigners in Rauma Region, in total 67,900 (+15.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.6 % (-0.1 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 0.3 %.

Registered bed nights comparison between regions

9,700 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 23 percent compared to earlier year. Of all registered arrivals, 95.7 percent were domestic, and 4.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Rauma Region on average 1.3 nights (-0.12) and foreigners 2.0 nights (-0.08).

Ferry arrivals from different harbors

Accommodation sales 739,000 euro (August)

Registered accommodation sales in August were 739,000 euro (+93,000).

Registered January-August sales were 4.8 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 107 € 6.9 % 110 € 10.6 %
Bed Night (Registered) 57 € 1.4 % 70 € 13.3 %
Revpar (Registered) 54 € 30.2 % 50 € 42.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

13 accommodation establishments (+0)
430 rooms (-21)
940 beds (-102)

Room utilization 50.8 % (+9.1)
Unsold rooms 210
Bed utilization 37.6 % (+6.6)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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