Rauma Region
Accommodation and Travel Stats

April 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 2,600
9 %
icon: finland 2,100
0 %
icon: foreign 560
33 %
Top 3:
Germany
153
15 %
France
117
54 %
Netherlands
73
217 %
Visitors icon
Visitors (March)
icon: star 1,200
17 %
icon: finland 1,100
10 %
icon: foreign 92
57 %
Top 3:
Estonia
16
20 %
Netherlands
9.0
200 %
France
9.0
65 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 216,000 €
18 %
Average prices:
Night
81.80 €
8.30 €
Room
98.20 €
4.30 €
RevPAR
22.90 €
5.80 €
Capacity icon
Capacity (March)
icon: establishment 9.0
10 %
icon: room 300
21 %
icon: bed 640
16 %
utilization icon
Utilization (March)
icon: room 0.23
17 %
icon: bed 0.13
17 %
Weather icon
Weather
icon: temperature 3.9 °C
0.0 °C
icon: rainfall 28 mm
2 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,600 registered bed nights (March)

In March 2021, 2,600 bed nights were recorded in Rauma Region (-9.4 %), of which 2,100 nights were spent by domestic visitors and 560 nights by foreigners. Domestic bed nights increased less than one percent and foreign bed nights decreased 33 percent. In total, bed nights decreased nine percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (153 nights).

510 nights (+19.5 %) were spend by leisure visitors and 2,100 nights (-14.4 %) by business visitors.

Between January and March, 6,400 bed nights (-32.4 %) were recorded for domestic visitors and 1,600 (-48.8 %) for foreigners in Rauma Region, in total 8,000 (-36.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 1.2 %.

Bed nights comparison between regions

1,200 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 17 percent compared to earlier year. Of all arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Rauma Region on average 1.9 nights (+0.19) and foreigners 6.0 nights (+2.2).

Ferry arrivals from different harbors

Accommodation sales 216,000 euro (March)

Registered accommodation sales in March were 216,000 euro (-46,600).

Registered January-March sales were 628,000 euro and they decreased 377,000 euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 98 € -4.2 % 93 € -5.0 %
Bed Night (Registered) 82 € -9.2 % 78 € -1.5 %
Revpar (Registered) 23 € -20.3 % 24 € -24.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

9.0 accommodation establishments (-1)
300 rooms (-79)
640 beds (-123)

Room utilization 23.3 % (-4.7)
Unsold rooms 230
Bed utilization 13.2 % (-2.7)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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