Rauma Region
Accommodation and Travel Stats

June 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (May)
icon: star 9,000
93 %
icon: finland 5,900
104 %
icon: foreign 3,000
74 %
Visitors icon
Visitors (May)
icon: star 4,400
210 %
icon: finland 3,200
143 %
icon: foreign 1,200
1,184 %
Accommodation Sales icon
Accommodation Sales (May)
icon: star 875,000 €
94 %
Average prices:
Night
97.50 €
0.40 €
Room
115.40 €
9.50 €
RevPAR
66.40 €
34.60 €
Capacity icon
Capacity (May)
icon: establishment 13
0 %
icon: room 440
0 %
icon: bed 950
1 %
utilization icon
Utilization (May)
icon: room 57 %
92 %
icon: bed 30 %
92 %
Weather icon
Weather
icon: temperature 17.6 °C
0.1 °C
icon: rainfall 33 mm
13 mm

Registered bed nights increased 93 percent (May)

In May 2021, 9,000 registered bed nights were recorded in Rauma Region (+93.0 %), of which 5,900 nights were spent by domestic visitors and 3,000 nights by foreigners. Registered domestic bed nights increased 104 percent and registered foreign bed nights increased 74 percent. In total, registered bed nights increased 93 percent from last year's May.

3,500 nights (+253.3 %) were spend by leisure visitors and 5,500 nights (+49.6 %) by business visitors.

Between January and May, 15,300 registered bed nights (+14.8 %) were recorded for domestic visitors and 6,100 (+14.6 %) for foreigners in Rauma Region, in total 21,300 (+14.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.1 percent (May)

Total of 850,000 registered bed nights (+183.7 %) were recorded in the whole country, of which 779,000 nights (+177.9 %) were spent by domestic visitors and 71,600 nights (+266.2 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 1.1 % (-0.5 percentage points), out of domestic bed nights 0.8 % and foreign bed nights 4.2 %.

Registered bed nights comparison between regions

4,400 tourists arrived to registered accommodation (May)

Arrivals to registered accommodation increased 210 percent compared to earlier year. Of all registered arrivals, 73.4 percent were domestic, and 26.6 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Rauma Region on average 1.8 nights (-0.35) and foreigners 2.6 nights (-17).

Ferry arrivals from different harbors

Accommodation sales 875,000 euro (May)

Registered accommodation sales in May were 875,000 euro (+423,000).

Registered January-May sales were 1.9 million euro and they increased 348,000 euro from the previous year.

Average prices

= change at least 10 %
May 2021
Amount
Change jan-May 2021
Amount
Change
Adr (Registered) 115 € 9.0 % 105 € 4.4 %
Bed Night (Registered) 97 € 0.5 % 90 € 6.5 %
Revpar (Registered) 66 € 108.9 % 38 € 35.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (May)

Registered Accommodation

13 accommodation establishments (+0)
440 rooms (-1)
950 beds (-9)

Room utilization 57.5 % (+27)
Unsold rooms 185
Bed utilization 29.9 % (+14)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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