Rauma Region
Accommodation and Travel Stats

February 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights (January)
icon: star 2,300
54 %
icon: finland 2,000
49 %
icon: foreign 340
72 %
Top 3:
France
157
39 %
Germany
34
87 %
United Kingdom
25
55 %
Visitors icon
Visitors (January)
icon: star 1,200
60 %
icon: finland 1,200
55 %
icon: foreign 79
84 %
Top 3:
France
24
74 %
Estonia
10
76 %
Germany
9.0
90 %
Accommodation Sales icon
Accommodation Sales (January)
icon: star 174,000 €
56 %
Average prices:
Night
73.90 €
2.90 €
Room
85.70 €
12.30 €
RevPAR
21.30 €
13.80 €
Capacity icon
Capacity (January)
icon: establishment 9.0
10 %
icon: room 310
20 %
icon: bed 640
16 %
utilization icon
Utilization (January)
icon: room 0.25
31 %
icon: bed 0.13
41 %
Weather icon
Weather
icon: temperature -5.7 °C
7.2 °C
icon: rainfall 18 mm
62 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,300 registered bed nights (January)

In January 2021, 2,300 bed nights were recorded in Rauma Region (-54.1 %), of which 2,000 nights were spent by domestic visitors and 340 nights by foreigners. Domestic bed nights decreased 49 percent and foreign bed nights decreased 72 percent. In total, bed nights decreased 54 percent from last year's January.

Most foreign bed nights were recorded for travelers from France (157 nights).

470 nights (-58.3 %) were spend by leisure visitors and 1,900 nights (-53.0 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent (January)

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.6 %.

Bed nights comparison between regions

1,200 tourists arrived to accommodation (January)

Arrivals to registered accommodation decreased 60 percent compared to earlier year. Of all arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.21) and foreigners 4.2 nights (+1.9).

Ferry arrivals from different harbors

Accommodation sales 174,000 euro (January)

Registered accommodation sales in January were 174,000 euro (-220,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 86 € -12.5 %
Bed Night (Registered) 74 € -3.8 %
Revpar (Registered) 21 € -39.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (January)

Registered Accommodation

9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)

Room utilization 24.9 % (-11)
Unsold rooms 230
Bed utilization 13.5 % (-9.4)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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