Rauma Region
Accommodation and Travel Stats

October 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,500
41 %
icon: finland 4,900
5 %
icon: foreign 530
88 %
Visitors icon
Visitors
icon: star 3,000
30 %
icon: finland 2,800
12 %
icon: foreign 122
88 %
Accommodation Sales icon
Accommodation Sales
icon: star 387,000 €
40 %
Average prices:
Night
70.70 €
0.70 €
Room
88.40 €
11.60 €
RevPAR
39.10 €
14.00 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 390
2 %
icon: bed 780
3 %
Weather icon
Weather
icon: temperature 8.1 °C
1.7 °C
icon: rainfall 97 mm
43 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

5,500 registered bed nights

In October 2020, 5,500 bed nights were recorded in Rauma Region (-41.0 %), of which 4,900 nights were spent by domestic visitors and 530 nights by foreigners. Domestic bed nights increased five percent and foreign bed nights decreased 88 percent. In total, bed nights decreased 41 percent from last year's October.

870 nights (-32.0 %) were spend by leisure visitors and 4,600 nights (-42.4 %) by business visitors.

Between January and October, 60,900 bed nights (-9.4 %) were recorded for domestic visitors and 7,800 (-65.3 %) for foreigners in Rauma Region, in total 68,700 (-23.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.7 %.

Bed nights comparison between regions

3,000 tourists arrived to accommodation

Arrivals to registered accommodation decreased 30 percent compared to earlier year. Of all arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.3) and foreigners 4.3 nights (-0.36).

Ferry arrivals from different harbors

Accommodation sales 387,000 euro

Registered accommodation sales in October were 387,000 euro (-262,000).

Registered January-October sales were 4.4 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 88 € -11.6 %  99 € -1.8 %
Bed Night (Registered) 71 € 1.1 % 65 € -6.8 %
Revpar (Registered) 39 € -26.4 %  34 € -27.1 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
390 rooms (-6)
780 beds (-25)

Room utilization 44.2 % (-8.9)
Unsold rooms 220

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512, matkailu at rauma.fi, visitrauma.fi

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