Rauma Region
Accommodation and Travel Stats

November 2019

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Rauma Region: Tourism in a nutshell

Registered Accommodation
icon: star 10,000
40 %
icon: finland 3,900
26 %
icon: foreign 6,100
223 %
Registered Accommodation
icon: star 4,500
16 %
icon: finland 2,800
12 %
icon: foreign 1,600
161 %
Registered Accommodation
icon: star 755,000 €
46 %
Average prices:
Night
75.60 €
3.40 €
Room
109.50 €
18.60 €
RevPAR
65.00 €
20.70 €
Registered Accommodation
icon: establishment 11
0 %
icon: room 400
0 %
icon: bed 790
1 %
Registered Accommodation
icon: room 59 %
22 %
icon: bed 43 %
42 %
Registered Accommodation
icon: star 2.2
20 %
icon: finland 1.4
15 %
icon: foreign 3.7
24 %

Paid bed nights

Registered bed nights increased 40 percent

In November 2019, 10,000 registered bed nights were recorded in Rauma Region (+39.6 %), of which 3,900 nights were spent by domestic visitors and 6,100 nights by foreigners. Registered domestic bed nights decreased 26 percent and registered foreign bed nights increased 220 percent. In total, registered bed nights increased 40 percent from last year's November.

1,200 nights (-34.5 %) were spend by leisure visitors and 8,800 nights (+65.2 %) by business visitors.

Between January and November, 71,100 registered bed nights (-3.1 %) were recorded for domestic visitors and 28,600 (+18.3 %) for foreigners in Rauma Region, in total 99,700 (+2.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.6 million registered bed nights (+5.3 %) were recorded in the whole country, of which 1.1 million nights (+5.8 %) were spent by domestic visitors and 457,000 nights (+4.3 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.3 %.

Comparison of registered bed nights between regions

Length of stay increased 20 percent in registered accommodation

Length of stay in registered accommodation increased 20 percent compared to earlier year. In Rauma Region, length of stay in November was on average 2.2 nights and in Finland 1.7 nights (-0.4 %).

During November, domestic visitors stayed in registered accommodation in Rauma Region on average 1.4 nights (-0.4 %) and foreigners 3.7 nights (+14.2 %).

4,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all registered arrivals, 63.6 percent were domestic, and 36.4 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rauma Region on average 1.4 nights (-0.25) and foreigners 3.7 nights (+0.71).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 755,000 euro

Registered accommodation sales in November were 755,000 euro (+238,000).

Registered January-November sales were 7.0 million euro and they increased 565,000 euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Registered) 109 € 20.5 % 102 € 6.5 %
Bed Night (Registered) 76 € 4.7 % 70 € 6.5 %
Revpar (Registered) 65 € 46.7 % 49 € 1.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
400 rooms (+1)
790 beds (-10)

Room utilization 59.4 % (+11)
Unsold rooms 161
Bed utilization 43.3 % (+13)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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