Rauma Region
Accommodation and Travel Stats

January 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,100
6 %
icon: finland 3,900
11 %
icon: foreign 1,200
10 %
Visitors icon
Visitors
icon: star 3,100
14 %
icon: finland 2,600
18 %
icon: foreign 510
2 %
Accommodation Sales icon
Accommodation Sales
icon: star 393,000 €
1 %
Average prices:
Night
76.80 €
4.90 €
Room
98.00 €
3.20 €
RevPAR
35.20 €
0.40 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 380
3 %
icon: bed 760
1 %
utilization icon
Utilization
icon: room 0.36
4 %
icon: bed 0.23
7 %
Weather icon
Weather
icon: temperature 3.1 °C
6.1 °C
icon: rainfall 44 mm
12 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In January 2020, 5,100 bed nights were recorded in Rauma Region (+5.6 %), of which 3,900 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights increased 11 percent and foreign bed nights decreased 10 percent. In total, bed nights increased six percent from last year's January.

1,100 nights (+22.9 %) were spend by leisure visitors and 4,000 nights (+1.6 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

Bed nights comparison between regions

3,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all arrivals, 83.6 percent were domestic, and 16.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.5 nights (-0.08) and foreigners 2.3 nights (-0.21).

Ferry arrivals from different harbors

Accommodation sales 393,000 euro

Registered accommodation sales in January were 393,000 euro (-3,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 98 € 3.3 %
Bed Night (Registered) 77 € -6.0 %
Revpar (Registered) 35 € -1.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
380 rooms (+12)
760 beds (+10)

Room utilization 35.9 % (-1.6)
Unsold rooms 250
Bed utilization 22.9 % (+1.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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