Rauma Region
Accommodation and Travel Stats

January 2020

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Rauma Region: Tourism in a nutshell

Registered Accommodation
icon: star 5,100
6 %
icon: finland 3,900
11 %
icon: foreign 1,200
10 %
Registered Accommodation
icon: star 3,100
14 %
icon: finland 2,600
18 %
icon: foreign 510
2 %
Registered Accommodation
icon: star 393,000 €
1 %
Average prices:
Night
76.80 €
4.90 €
Room
98.00 €
3.20 €
RevPAR
35.20 €
0.40 €
Registered Accommodation
icon: establishment 10
0 %
icon: room 380
3 %
icon: bed 760
1 %
Registered Accommodation
icon: room 36 %
4 %
icon: bed 23 %
7 %
Registered Accommodation
icon: star 1.6
7 %
icon: finland 1.5
5 %
icon: foreign 2.3
8 %

Paid bed nights

Registered bed nights increased six percent

In January 2020, 5,100 registered bed nights were recorded in Rauma Region (+5.6 %), of which 3,900 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased 11 percent and registered foreign bed nights decreased 10 percent. In total, registered bed nights increased six percent from last year's January.

1,100 nights (+22.9 %) were spend by leisure visitors and 4,000 nights (+1.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million registered bed nights (+8.0 %) were recorded in the whole country, of which 957,000 nights (+10.1 %) were spent by domestic visitors and 714,000 nights (+5.3 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.2 %.

Comparison of registered bed nights between regions

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased seven percent compared to earlier year. In Rauma Region, length of stay in January was on average 1.6 nights and in Finland 2.0 nights (-1.9 %).

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.5 nights and foreigners 2.3 nights .

3,100 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 83.6 percent were domestic, and 16.4 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.5 nights (-0.08) and foreigners 2.3 nights (-0.21).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 393,000 euro

Registered accommodation sales in January were 393,000 euro (-3,000).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 98 € 3.3 %
Bed Night (Registered) 77 € -6.0 %
Revpar (Registered) 35 € -1.1 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
380 rooms (+12)
760 beds (+10)

Room utilization 35.9 % (-1.6)
Unsold rooms 250
Bed utilization 22.9 % (+1.5)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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