Rauma Region
Accommodation and Travel Stats

March 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,900
49 %
icon: finland 2,100
49 %
icon: foreign 830
52 %
Top 3:
Germany
180
62 %
Sweden
134
5 %
Italy
86
37 %
Visitors icon
Visitors
icon: star 1,400
59 %
icon: finland 1,200
57 %
icon: foreign 210
67 %
Top 3:
Sweden
46
36 %
Germany
26
78 %
France
26
76 %
Accommodation Sales icon
Accommodation Sales
icon: star 263,000 €
37 %
Average prices:
Night
90.10 €
17.90 €
Room
102.50 €
9.60 €
RevPAR
28.70 €
6.50 €
Capacity icon
Capacity
icon: establishment 10
0 %
icon: room 380
0 %
icon: bed 760
2 %
utilization icon
Utilization
icon: room 0.28
26 %
icon: bed 0.16
34 %
Weather icon
Weather
icon: temperature 1.9 °C
2.0 °C
icon: rainfall 46 mm
10 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,900 registered bed nights

In March 2020, 2,900 bed nights were recorded in Rauma Region (-49.5 %), of which 2,100 nights were spent by domestic visitors and 830 nights by foreigners. Domestic bed nights decreased 49 percent and foreign bed nights decreased 52 percent. In total, bed nights decreased 49 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (180 nights).

430 nights (-63.2 %) were spend by leisure visitors and 2,500 nights (-46.0 %) by business visitors.

Between January and March, 9,500 bed nights (-16.0 %) were recorded for domestic visitors and 3,200 (-22.1 %) for foreigners in Rauma Region, in total 12,700 (-17.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 996,000 bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.3 %.

Bed nights comparison between regions

1,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all arrivals, 85.2 percent were domestic, and 14.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.26) and foreigners 3.9 nights (+1.2).

Ferry arrivals from different harbors

Accommodation sales 263,000 euro

Registered accommodation sales in March were 263,000 euro (-154,000).

Registered January-March sales were 1.0 million euro and they decreased 167,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 103 € 10.4 % 98 € 4.6 %
Bed Night (Registered) 90 € 24.8 % 79 € 4.1 %
Revpar (Registered) 29 € -18.5 % 32 € -9.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
380 rooms (+1)
760 beds (-13)

Room utilization 28.0 % (-9.9)
Unsold rooms 280
Bed utilization 15.9 % (-8.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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