Rauma Region
Accommodation and Travel Stats

March 2020

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Rauma Region: Tourism in a nutshell

Registered Accommodation
icon: star 2,900
49 %
icon: finland 2,100
49 %
icon: foreign 830
52 %
Registered Accommodation
icon: star 1,400
59 %
icon: finland 1,200
57 %
icon: foreign 210
67 %
Registered Accommodation
icon: star 263,000 €
37 %
Average prices:
Night
90.10 €
17.90 €
Room
102.50 €
9.60 €
RevPAR
28.70 €
6.50 €
Registered Accommodation
icon: establishment 10
0 %
icon: room 380
0 %
icon: bed 760
2 %
Registered Accommodation
icon: room 28 %
26 %
icon: bed 16 %
34 %
Registered Accommodation
icon: star 2.0
22 %
icon: finland 1.7
18 %
icon: foreign 3.9
46 %

Paid bed nights

2,900 registered bed nights

In March 2020, 2,900 registered bed nights were recorded in Rauma Region (-49.5 %), of which 2,100 nights were spent by domestic visitors and 830 nights by foreigners. Registered domestic bed nights decreased 49 percent and registered foreign bed nights decreased 52 percent. In total, registered bed nights decreased 49 percent from last year's March.

430 nights (-63.2 %) were spend by leisure visitors and 2,500 nights (-46.0 %) by business visitors.

Between January and March, 9,500 registered bed nights (-16.0 %) were recorded for domestic visitors and 3,200 (-22.1 %) for foreigners in Rauma Region, in total 12,700 (-17.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 996,000 registered bed nights (-46.6 %) were recorded in the whole country, of which 730,000 nights (-43.7 %) were spent by domestic visitors and 265,000 nights (-53.2 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.3 %.

Comparison of registered bed nights between regions

Length of stay increased 22 percent in registered accommodation

Length of stay in registered accommodation increased 22 percent compared to earlier year. In Rauma Region, length of stay in March was on average 2.0 nights and in Finland 2.3 nights (+14.6 %).

During March, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+2.8 %) and foreigners 3.9 nights (+7.2 %).

1,400 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all registered arrivals, 85.2 percent were domestic, and 14.8 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.26) and foreigners 3.9 nights (+1.2).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 263,000 euro

Registered accommodation sales in March were 263,000 euro (-154,000).

Registered January-March sales were 1.0 million euro and they decreased 167,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 103 € 10.4 % 98 € 4.6 %
Bed Night (Registered) 90 € 24.8 % 79 € 4.1 %
Revpar (Registered) 29 € -18.5 % 32 € -9.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (+0)
380 rooms (+1)
760 beds (-13)

Room utilization 28.0 % (-9.9)
Unsold rooms 280
Bed utilization 15.9 % (-8.1)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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