Rauma Region
Accommodation and Travel Stats

October 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,700
39 %
icon: finland 5,200
11 %
icon: foreign 470
90 %
Top 3:
France
107
45 %
Poland
74
53 %
Estonia
59
28 %
Visitors icon
Visitors
icon: star 3,200
25 %
icon: finland 3,000
6 %
icon: foreign 115
88 %
Top 3:
Sweden
28
74 %
Estonia
23
49 %
France
18
74 %
Accommodation Sales icon
Accommodation Sales
icon: star 392,000 €
40 %
Average prices:
Night
69.10 €
0.90 €
Room
90.60 €
9.40 €
RevPAR
39.50 €
13.60 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 390
2 %
icon: bed 780
3 %
utilization icon
Utilization
icon: room 44 %
18 %
icon: bed 27 %
28 %
Weather icon
Weather
icon: temperature 8.1 °C
1.7 °C
icon: rainfall 97 mm
43 mm

5,700 registered bed nights

In October 2020, 5,700 registered bed nights were recorded in Rauma Region (-38.9 %), of which 5,200 nights were spent by domestic visitors and 470 nights by foreigners. Registered domestic bed nights increased 11 percent and registered foreign bed nights decreased 90 percent. In total, registered bed nights decreased 39 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from France (107 nights).

1,300 nights (-2.2 %) were spend by leisure visitors and 4,400 nights (-44.8 %) by business visitors.

Between January and October, 62,100 registered bed nights (-7.5 %) were recorded for domestic visitors and 7,800 (-65.3 %) for foreigners in Rauma Region, in total 70,000 (-22.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 1.1 million registered bed nights (-32.6 %) were recorded in the whole country, of which 1.0 million nights (-15.3 %) were spent by domestic visitors and 80,200 nights (-81.6 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.5 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.6 %.

Registered bed nights comparison between regions

3,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 25 percent compared to earlier year. Of all registered arrivals, 96.4 percent were domestic, and 3.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.26) and foreigners 4.1 nights (-0.61).

Ferry arrivals from different harbors

Accommodation sales 392,000 euro

Registered accommodation sales in October were 392,000 euro (-258,000).

Registered January-October sales were 4.4 million euro and they decreased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 91 € -9.4 % 99 € -2.1 %
Bed Night (Registered) 69 € -1.3 % 63 € -8.7 %
Revpar (Registered) 40 € -25.6 % 35 € -26.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
390 rooms (-6)
780 beds (-25)

Room utilization 43.6 % (-9.5)
Unsold rooms 220
Bed utilization 26.9 % (-10)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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