Rauma Region
Accommodation and Travel Stats

November 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,500
35 %
icon: finland 5,300
35 %
icon: foreign 1,200
80 %
Visitors icon
Visitors
icon: star 2,300
48 %
icon: finland 2,200
23 %
icon: foreign 109
93 %
Accommodation Sales icon
Accommodation Sales
icon: star 538,000 €
29 %
Average prices:
Night
82.70 €
7.10 €
Room
99.30 €
10.20 €
RevPAR
47.30 €
17.80 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 390
2 %
icon: bed 780
1 %
utilization icon
Utilization
icon: room 48 %
20 %
icon: bed 29 %
34 %
Weather icon
Weather
icon: temperature 5.7 °C
3.1 °C
icon: rainfall 79 mm
22 mm

6,500 registered bed nights

In November 2020, 6,500 registered bed nights were recorded in Rauma Region (-34.9 %), of which 5,300 nights were spent by domestic visitors and 1,200 nights by foreigners. Registered domestic bed nights increased 35 percent and registered foreign bed nights decreased 80 percent. In total, registered bed nights decreased 35 percent from last year's November.

1,100 nights (-4.5 %) were spend by leisure visitors and 5,400 nights (-39.0 %) by business visitors.

Between January and November, 67,400 registered bed nights (-5.1 %) were recorded for domestic visitors and 9,000 (-68.5 %) for foreigners in Rauma Region, in total 76,500 (-23.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.8 percent

Total of 817,000 registered bed nights (-47.8 %) were recorded in the whole country, of which 730,000 nights (-34.2 %) were spent by domestic visitors and 86,800 nights (-81.0 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.8 % (+0.2 percentage points), out of domestic bed nights 0.7 % and foreign bed nights 1.4 %.

Registered bed nights comparison between regions

2,300 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 48 percent compared to earlier year. Of all registered arrivals, 95.3 percent were domestic, and 4.7 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rauma Region on average 2.4 nights (+1.0) and foreigners 11 nights (+7.2).

Ferry arrivals from different harbors

Accommodation sales 538,000 euro

Registered accommodation sales in November were 538,000 euro (-217,000).

Registered January-November sales were 5.0 million euro and they decreased 2.0 million euro from the previous year.

Average prices

= change at least 10 %
November 2020
Amount
Change jan-November 2020
Amount
Change
Adr (Registered) 99 € -9.3 % 99 € -2.9 %
Bed Night (Registered) 83 € 9.4 % 65 € -7.2 %
Revpar (Registered) 47 € -27.3 % 36 € -26.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
390 rooms (-6)
780 beds (-7)

Room utilization 47.6 % (-12)
Unsold rooms 200
Bed utilization 28.5 % (-15)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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