Rauma Region
Accommodation and Travel Stats
December 2020
Rauma Region: Tourism in a nutshell
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
2,200 registered bed nights
In December 2020, 2,200 bed nights were recorded in Rauma Region (-32.7 %), of which 1,700 nights were spent by domestic visitors and 500 nights by foreigners. Domestic bed nights decreased 27 percent and foreign bed nights decreased 47 percent. In total, bed nights decreased 33 percent from last year's December.
540 nights (-24.6 %) were spend by leisure visitors and 1,700 nights (-35.0 %) by business visitors.
Between January and December, 67,900 bed nights (-7.6 %) were recorded for domestic visitors and 9,500 (-68.0 %) for foreigners in Rauma Region, in total 77,400 (-24.9 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Bed nights comparison between regions
1,100 tourists arrived to accommodation
Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 93.0 percent were domestic, and 7.0 percent were from foreign countries.
During December, domestic visitors stayed in registered accommodation in Rauma Region on average 1.8 nights (+0.39) and foreigners 6.8 nights (+4.2).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 179,000 euro
Registered accommodation sales in December were 179,000 euro (-79,000).
Registered January-December sales were 5.2 million euro and they decreased 2.1 million euro from the previous year.
Average prices
December 2020
Amount |
Change |
jan-December 2020
Amount |
Change | |
---|---|---|---|---|
Adr (Registered) | 89 € | -10.0 % | 99 € | -3.0 % |
Bed Night (Registered) | 80 € | 3.2 % | 67 € | -5.1 % |
Revpar (Registered) | 25 € | -11.2 % | 35 € | -26.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)
Room utilization 28.3 % (-0.4)
Unsold rooms 220
Bed utilization 14.6 % (-3.3)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rauma region"
Global Google searches for "rauma region + keyword"
Google searches for "rauma region" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction by nationalities
Hotel customer satisfaction comparison between regions
Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland
Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512
,
matkailu at rauma.fi
,
visitrauma.fi

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