Rauma Region
Accommodation and Travel Stats

December 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,200
33 %
icon: finland 1,700
27 %
icon: foreign 500
47 %
Visitors icon
Visitors
icon: star 1,100
50 %
icon: finland 990
43 %
icon: foreign 74
80 %
Accommodation Sales icon
Accommodation Sales
icon: star 179,000 €
31 %
Average prices:
Night
79.70 €
2.50 €
Room
88.90 €
9.90 €
RevPAR
25.20 €
3.20 €
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 310
20 %
icon: bed 640
16 %
utilization icon
Utilization
icon: room 0.28
1 %
icon: bed 0.15
18 %
Weather icon
Weather
icon: temperature 1.6 °C
1.1 °C
icon: rainfall 61 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,200 registered bed nights

In December 2020, 2,200 bed nights were recorded in Rauma Region (-32.7 %), of which 1,700 nights were spent by domestic visitors and 500 nights by foreigners. Domestic bed nights decreased 27 percent and foreign bed nights decreased 47 percent. In total, bed nights decreased 33 percent from last year's December.

540 nights (-24.6 %) were spend by leisure visitors and 1,700 nights (-35.0 %) by business visitors.

Between January and December, 67,900 bed nights (-7.6 %) were recorded for domestic visitors and 9,500 (-68.0 %) for foreigners in Rauma Region, in total 77,400 (-24.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 762,000 bed nights (-57.1 %) were recorded in the whole country, of which 697,000 nights (-29.4 %) were spent by domestic visitors and 64,500 nights (-91.8 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.8 %.

Bed nights comparison between regions

1,100 tourists arrived to accommodation

Arrivals to registered accommodation decreased 50 percent compared to earlier year. Of all arrivals, 93.0 percent were domestic, and 7.0 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Rauma Region on average 1.8 nights (+0.39) and foreigners 6.8 nights (+4.2).

Ferry arrivals from different harbors

Accommodation sales 179,000 euro

Registered accommodation sales in December were 179,000 euro (-79,000).

Registered January-December sales were 5.2 million euro and they decreased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 89 € -10.0 % 99 € -3.0 %
Bed Night (Registered) 80 € 3.2 % 67 € -5.1 %
Revpar (Registered) 25 € -11.2 % 35 € -26.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)

Room utilization 28.3 % (-0.4)
Unsold rooms 220
Bed utilization 14.6 % (-3.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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