Rauma Region
Accommodation and Travel Stats

December 2020

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,400
30 %
icon: finland 1,900
21 %
icon: foreign 470
51 %
Visitors icon
Visitors
icon: star 1,200
45 %
icon: finland 1,100
37 %
icon: foreign 64
83 %
Accommodation Sales icon
Accommodation Sales
icon: star 182,000 €
29 %
Average prices:
Night
77.50 €
0.20 €
Room
88.50 €
10.30 €
RevPAR
25.60 €
2.80 €
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 310
20 %
icon: bed 640
16 %
utilization icon
Utilization
icon: room 29 %
1 %
icon: bed 15 %
15 %
Weather icon
Weather
icon: temperature 1.6 °C
1.1 °C
icon: rainfall 61 mm
5 mm

2,400 registered bed nights

In December 2020, 2,400 registered bed nights were recorded in Rauma Region (-29.7 %), of which 1,900 nights were spent by domestic visitors and 470 nights by foreigners. Registered domestic bed nights decreased 21 percent and registered foreign bed nights decreased 51 percent. In total, registered bed nights decreased 30 percent from last year's December.

590 nights (-18.2 %) were spend by leisure visitors and 1,800 nights (-32.8 %) by business visitors.

Between January and December, 69,300 registered bed nights (-5.7 %) were recorded for domestic visitors and 9,500 (-67.9 %) for foreigners in Rauma Region, in total 78,800 (-23.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 766,000 registered bed nights (-56.9 %) were recorded in the whole country, of which 702,000 nights (-29.0 %) were spent by domestic visitors and 64,200 nights (-91.9 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.7 %.

Registered bed nights comparison between regions

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 45 percent compared to earlier year. Of all registered arrivals, 94.4 percent were domestic, and 5.6 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.36) and foreigners 7.3 nights (+4.8).

Ferry arrivals from different harbors

Accommodation sales 182,000 euro

Registered accommodation sales in December were 182,000 euro (-76,100).

Registered January-December sales were 5.2 million euro and they decreased 2.1 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Registered) 89 € -10.4 % 98 € -3.3 %
Bed Night (Registered) 77 € 0.3 % 65 € -6.9 %
Revpar (Registered) 26 € -9.8 % 35 € -25.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)

Room utilization 28.9 % (+0.2)
Unsold rooms 220
Bed utilization 15.2 % (-2.7)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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