Rauma Region
Accommodation and Travel Stats

January 2021

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Rauma Region: Tourism in a nutshell

Registered Accommodation
icon: star 2,300
54 %
icon: finland 2,000
49 %
icon: foreign 340
72 %
Registered Accommodation
icon: star 1,200
60 %
icon: finland 1,200
55 %
icon: foreign 79
84 %
Registered Accommodation
icon: star 174,000 €
56 %
Average prices:
Night
73.90 €
2.90 €
Room
85.70 €
12.30 €
RevPAR
21.30 €
13.80 €
Registered Accommodation
icon: establishment 9.0
10 %
icon: room 310
20 %
icon: bed 640
16 %
Registered Accommodation
icon: room 25 %
31 %
icon: bed 13 %
41 %
Registered Accommodation
icon: star 1.9
15 %
icon: finland 1.7
14 %
icon: foreign 4.2
83 %

Paid bed nights

2,300 registered bed nights

In January 2021, 2,300 registered bed nights were recorded in Rauma Region (-54.1 %), of which 2,000 nights were spent by domestic visitors and 340 nights by foreigners. Registered domestic bed nights decreased 49 percent and registered foreign bed nights decreased 72 percent. In total, registered bed nights decreased 54 percent from last year's January.

470 nights (-58.3 %) were spend by leisure visitors and 1,900 nights (-53.0 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 685,000 registered bed nights (-59.0 %) were recorded in the whole country, of which 633,000 nights (-33.9 %) were spent by domestic visitors and 51,900 nights (-92.7 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.6 %.

Comparison of registered bed nights between regions

Length of stay increased 15 percent in registered accommodation

Length of stay in registered accommodation increased 15 percent compared to earlier year. In Rauma Region, length of stay in January was on average 1.9 nights and in Finland 2.2 nights (+12.1 %).

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights and foreigners 4.2 nights .

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 60 percent compared to earlier year. Of all registered arrivals, 93.7 percent were domestic, and 6.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rauma Region on average 1.7 nights (+0.21) and foreigners 4.2 nights (+1.9).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 174,000 euro

Registered accommodation sales in January were 174,000 euro (-220,000).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 86 € -12.5 %
Bed Night (Registered) 74 € -3.8 %
Revpar (Registered) 21 € -39.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)

Room utilization 24.9 % (-11)
Unsold rooms 230
Bed utilization 13.5 % (-9.4)

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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