Rauma Region
Accommodation and Travel Stats

February 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,900
37 %
icon: finland 2,200
37 %
icon: foreign 730
38 %
Top 3:
Germany
300
29 %
France
119
37 %
Netherlands
81
69 %
Visitors icon
Visitors
icon: star 1,300
52 %
icon: finland 1,200
48 %
icon: foreign 94
78 %
Top 3:
Germany
24
66 %
Estonia
16
36 %
Netherlands
13
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 231,000 €
34 %
Average prices:
Night
79.90 €
4.30 €
Room
95.30 €
1.90 €
RevPAR
27.00 €
4.50 €
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 310
20 %
icon: bed 640
16 %
utilization icon
Utilization
icon: room 0.28
16 %
icon: bed 0.16
24 %
Weather icon
Weather
icon: temperature -5.7 °C
7.2 °C
icon: rainfall 18 mm
62 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

2,900 registered bed nights

In February 2021, 2,900 bed nights were recorded in Rauma Region (-37.4 %), of which 2,200 nights were spent by domestic visitors and 730 nights by foreigners. Domestic bed nights decreased 37 percent and foreign bed nights decreased 38 percent. In total, bed nights decreased 37 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (300 nights).

410 nights (-63.5 %) were spend by leisure visitors and 2,500 nights (-28.9 %) by business visitors.

Between January and February, 4,200 bed nights (-43.4 %) were recorded for domestic visitors and 1,100 (-54.8 %) for foreigners in Rauma Region, in total 5,200 (-46.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Rauma Region out of total bed nights was 0.3 % (+0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 1.2 %.

Bed nights comparison between regions

1,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 92.6 percent were domestic, and 7.4 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rauma Region on average 1.8 nights (+0.31) and foreigners 7.8 nights (+5.0).

Ferry arrivals from different harbors

Accommodation sales 231,000 euro

Registered accommodation sales in February were 231,000 euro (-118,000).

Registered January-February sales were 405,000 euro and they decreased 338,000 euro from the previous year.

Average prices

= change at least 10 %
February 2021
Amount
Change jan-February 2021
Amount
Change
Adr (Registered) 95 € 2.1 % 91 € -5.1 %
Bed Night (Registered) 80 € 5.7 % 77 € 1.3 %
Revpar (Registered) 27 € -14.3 % 24 € -27.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
310 rooms (-78)
640 beds (-118)

Room utilization 28.3 % (-5.4)
Unsold rooms 220
Bed utilization 16.0 % (-5.0)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

Hotel customer satisfaction comparison between regions

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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