Rauma Region
Accommodation and Travel Stats

September 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,200
14 %
icon: finland 5,200
3 %
icon: foreign 970
194 %
Top 3:
Sweden
230
2,180 %
Germany
179
238 %
France
164
198 %
Visitors icon
Visitors
icon: star 3,700
4 %
icon: finland 3,300
3 %
icon: foreign 350
168 %
Top 3:
Germany
58
222 %
France
41
310 %
Sweden
37
429 %
Accommodation Sales icon
Accommodation Sales
icon: star 459,000 €
19 %
Average prices:
Night
74.30 €
2.80 €
Room
97.90 €
3.20 €
RevPAR
32.90 €
5.10 €
Capacity icon
Capacity
icon: establishment 13
0 %
icon: room 430
4 %
icon: bed 930
10 %
utilization icon
Utilization
icon: room 34 %
22 %
icon: bed 22 %
18 %
Weather icon
Weather
icon: temperature 9.9 °C
3.4 °C
icon: rainfall 29 mm
65 mm

Registered bed nights increased 14 percent

In September 2021, 6,200 registered bed nights were recorded in Rauma Region (+14.5 %), of which 5,200 nights were spent by domestic visitors and 970 nights by foreigners. Registered domestic bed nights increased three percent and registered foreign bed nights increased 194 percent. In total, registered bed nights increased 14 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Sweden (230 nights).

2,500 nights (-5.3 %) were spend by leisure visitors and 3,700 nights (+32.7 %) by business visitors.

Between January and September, 63,200 registered bed nights (+11.0 %) were recorded for domestic visitors and 9,400 (+28.1 %) for foreigners in Rauma Region, in total 72,700 (+13.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.6 million registered bed nights (+28.9 %) were recorded in the whole country, of which 1.4 million nights (+21.5 %) were spent by domestic visitors and 205,000 nights (+122.0 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.5 %.

Registered bed nights comparison between regions

3,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased four percent compared to earlier year. Of all registered arrivals, 90.3 percent were domestic, and 9.7 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Rauma Region on average 1.6 nights (+0.08) and foreigners 2.7 nights (+0.24).

Ferry arrivals from different harbors

Accommodation sales 459,000 euro

Registered accommodation sales in September were 459,000 euro (+73,300).

Registered January-September sales were 5.1 million euro and they increased 1.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 98 € -3.2 % 108 € 8.7 %
Bed Night (Registered) 74 € 4.0 % 71 € 12.5 %
Revpar (Registered) 33 € 18.3 % 47 € 38.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

13 accommodation establishments (+0)
430 rooms (-18)
930 beds (-104)

Room utilization 33.6 % (+6.1)
Unsold rooms 290
Bed utilization 21.6 % (+3.3)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma-region logo

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