Rauma Region
Accommodation and Travel Stats

October 2021

Rauma Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,700
1 %
icon: finland 4,700
9 %
icon: foreign 990
111 %
Visitors icon
Visitors
icon: star 3,700
16 %
icon: finland 3,300
7 %
icon: foreign 420
264 %
Accommodation Sales icon
Accommodation Sales
icon: star 426,000 €
9 %
Average prices:
Night
74.30 €
5.20 €
Room
98.20 €
7.60 €
RevPAR
35.30 €
4.20 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 390
0 %
icon: bed 780
0 %
utilization icon
Utilization
icon: room 36 %
18 %
icon: bed 24 %
12 %
Weather icon
Weather
icon: temperature 8.4 °C
0.3 °C
icon: rainfall 134 mm
37 mm

Registered bed nights increased one percent

In October 2021, 5,700 registered bed nights were recorded in Rauma Region (+1.3 %), of which 4,700 nights were spent by domestic visitors and 990 nights by foreigners. Registered domestic bed nights decreased nine percent and registered foreign bed nights increased 111 percent. In total, registered bed nights increased one percent from last year's October.

1,700 nights (+35.2 %) were spend by leisure visitors and 4,000 nights (-8.3 %) by business visitors.

Between January and October, 68,000 registered bed nights (+9.4 %) were recorded for domestic visitors and 10,400 (+33.1 %) for foreigners in Rauma Region, in total 78,400 (+12.0 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million registered bed nights (+46.9 %) were recorded in the whole country, of which 1.5 million nights (+39.0 %) were spent by domestic visitors and 200,000 nights (+149.5 %) by foreigners.

The market share of Rauma Region out of total registered bed nights was 0.3 % (-0.2 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.5 %.

Registered bed nights comparison between regions

3,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all registered arrivals, 88.6 percent were domestic, and 11.4 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rauma Region on average 1.5 nights (-0.25) and foreigners 2.4 nights (-1.7).

Ferry arrivals from different harbors

Accommodation sales 426,000 euro

Registered accommodation sales in October were 426,000 euro (+34,900).

Registered January-October sales were 5.8 million euro and they increased 1.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Registered) 98 € 8.4 % 108 € 9.0 %
Bed Night (Registered) 74 € 7.5 % 74 € 16.1 %
Revpar (Registered) 35 € -10.7 % 46 € 32.6 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
390 rooms (+0)
780 beds (-2)

Room utilization 35.9 % (-7.7)
Unsold rooms 250
Bed utilization 23.6 % (-3.3)

Registered room utilization for establishments

Global Google searches for "rauma region + keyword"

Google searches for "rauma region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Accommodation customer satisfaction comparison between regions

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Business Finland, Finnish Meteorological Institute, Statistics Finland

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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