Rauma
Accommodation and Travel Stats

June 2020

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,700
33 %
icon: finland 6,100
20 %
icon: foreign 550
77 %
Visitors icon
Visitors
icon: star 4,100
33 %
icon: finland 4,000
22 %
icon: foreign 109
89 %
Accommodation Sales icon
Accommodation Sales
icon: star 433,000 €
36 %
Average prices:
Night
64.70 €
2.80 €
Room
98.50 €
7.80 €
RevPAR
39.30 €
28.10 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 330
0 %
icon: bed 660
2 %
utilization icon
Utilization
icon: room 40 %
37 %
icon: bed 30 %
34 %
Weather icon
Weather
icon: temperature 17.7 °C
2.6 °C
icon: rainfall 46 mm
30 mm

6,700 registered bed nights

In June 2020, 6,700 registered bed nights were recorded in Rauma (-33.3 %), of which 6,100 nights were spent by domestic visitors and 550 nights by foreigners. Registered domestic bed nights decreased 20 percent and registered foreign bed nights decreased 77 percent. In total, registered bed nights decreased 33 percent from last year's June.

4,200 nights (-25.6 %) were spend by leisure visitors and 2,500 nights (-43.2 %) by business visitors.

Between January and June, 18,900 registered bed nights (-29.8 %) were recorded for domestic visitors and 5,800 (-48.0 %) for foreigners in Rauma, in total 24,600 (-35.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.1 million registered bed nights (-50.9 %) were recorded in the whole country, of which 1.1 million nights (-36.1 %) were spent by domestic visitors and 50,900 nights (-91.6 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.6 % (+0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 1.1 %.

4,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 33 percent compared to earlier year. Of all registered arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (+0.03) and foreigners 5.0 nights (+2.6).

Ferry arrivals from different harbors

Accommodation sales 433,000 euro

Registered accommodation sales in June were 433,000 euro (-245,000).

Registered January-June sales were 2.0 million euro and they decreased 1.0 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Registered) 99 € -7.3 % 100 € -0.8 %
Bed Night (Registered) 65 € -4.2 % 80 € 1.6 %
Revpar (Registered) 39 € -41.7 % 37 € -31.3 %

Tax free sales +52.6 % (January)

Tax free sales increased 53 percent from the previous year.

(Russians +12.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
330 rooms (+0)
660 beds (-14)

Room utilization 39.9 % (-24)
Unsold rooms 200
Bed utilization 30.3 % (-15)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma + keyword"

Google searches for "rauma" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in June was 7.98/10 (+0.09).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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