Rauma
Accommodation and Travel Stats

September 2020

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,000
36 %
icon: finland 4,600
19 %
icon: foreign 330
84 %
Visitors icon
Visitors
icon: star 3,200
30 %
icon: finland 3,100
16 %
icon: foreign 132
85 %
Accommodation Sales icon
Accommodation Sales
icon: star 362,000 €
43 %
Average prices:
Night
72.70 €
9.40 €
Room
100.00 €
3.80 €
RevPAR
34.20 €
27.80 €
Capacity icon
Capacity
icon: establishment 9.0
0 %
icon: room 330
0 %
icon: bed 660
2 %
utilization icon
Utilization
icon: room 34 %
43 %
icon: bed 25 %
35 %
Weather icon
Weather
icon: temperature 13.3 °C
0.5 °C
icon: rainfall 95 mm
59 mm

5,000 registered bed nights

In September 2020, 5,000 registered bed nights were recorded in Rauma (-35.9 %), of which 4,600 nights were spent by domestic visitors and 330 nights by foreigners. Registered domestic bed nights decreased 19 percent and registered foreign bed nights decreased 84 percent. In total, registered bed nights decreased 36 percent from last year's September.

2,300 nights (+16.0 %) were spend by leisure visitors and 2,700 nights (-53.5 %) by business visitors.

Between January and September, 51,700 registered bed nights (-8.1 %) were recorded for domestic visitors and 7,300 (-58.8 %) for foreigners in Rauma, in total 59,000 (-20.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.2 million registered bed nights (-32.1 %) were recorded in the whole country, of which 1.1 million nights (-12.4 %) were spent by domestic visitors and 92,200 nights (-82.1 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.4 %.

3,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 30 percent compared to earlier year. Of all registered arrivals, 95.9 percent were domestic, and 4.1 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (-0.06) and foreigners 2.5 nights (+0.26).

Ferry arrivals from different harbors

Accommodation sales 362,000 euro

Registered accommodation sales in September were 362,000 euro (-275,000).

Registered January-September sales were 3.9 million euro and they decreased 1.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 100 € -3.6 % 100 € -1.6 %
Bed Night (Registered) 73 € -11.4 % 66 € -8.3 %
Revpar (Registered) 34 € -44.8 % 42 € -26.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+0)
330 rooms (+0)
660 beds (-12)

Room utilization 34.2 % (-26)
Unsold rooms 220
Bed utilization 25.4 % (-14)

Registered room utilization for establishments

Global Google searches for "rauma + keyword"

Google searches for "rauma" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.26/10 (+0.02).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Statistics Finland

More information available at the dashboard

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