Rauma
Accommodation and Travel Stats

April 2020

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,300
77 %
icon: finland 900
78 %
icon: foreign 360
75 %
Visitors icon
Visitors
icon: star 500
86 %
icon: finland 440
85 %
icon: foreign 61
90 %
Accommodation Sales icon
Accommodation Sales
icon: star 111,000 €
72 %
Average prices:
Night
87.70 €
15.70 €
Room
103.10 €
6.80 €
RevPAR
22.40 €
23.80 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 300
0 %
icon: bed 550
2 %
utilization icon
Utilization
icon: room 0.22
55 %
icon: bed 0.14
59 %
Weather icon
Weather
icon: temperature 3.9 °C
0.9 °C
icon: rainfall 30 mm
11 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,300 registered bed nights

In April 2020, 1,300 bed nights were recorded in Rauma (-77.4 %), of which 900 nights were spent by domestic visitors and 360 nights by foreigners. Domestic bed nights decreased 78 percent and foreign bed nights decreased 75 percent. In total, bed nights decreased 77 percent from last year's April.

47 nights (-96.2 %) were spend by leisure visitors and 1,200 nights (-72.1 %) by business visitors.

Between January and April, 9,900 bed nights (-33.1 %) were recorded for domestic visitors and 3,500 (-36.7 %) for foreigners in Rauma, in total 13,400 (-34.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.7 percent

Total of 190,000 bed nights (-88.0 %) were recorded in the whole country, of which 173,000 nights (-85.8 %) were spent by domestic visitors and 16,800 nights (-95.3 %) by foreigners.

The market share of Rauma out of total bed nights was 0.7 % (+0.3 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 2.1 %.

500 tourists arrived to accommodation

Arrivals to registered accommodation decreased 86 percent compared to earlier year. Of all arrivals, 87.8 percent were domestic, and 12.2 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Rauma on average 2.1 nights (+0.63) and foreigners 5.9 nights (+3.5).

Ferry arrivals from different harbors

Accommodation sales 111,000 euro

Registered accommodation sales in April were 111,000 euro (-291,000).

Registered January-April sales were 1.1 million euro and they decreased 457,000 euro from the previous year.

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Registered) 103 € 7.0 % 99 € 4.5 %
Bed Night (Registered) 88 € 21.7 % 81 € 6.6 %
Revpar (Registered) 22 € -51.5 % 35 € -22.3 %

Tax free sales +52.6 % (January)

Tax free sales increased 53 percent from the previous year.

(Russians +12.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
300 rooms (+0)
550 beds (-14)

Room utilization 21.7 % (-26)
Unsold rooms 230
Bed utilization 13.8 % (-20)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma + keyword"

Google searches for "rauma" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction (March)

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.45/10 (+0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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