Rauma
Accommodation and Travel Stats

February 2020

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 4,400
3 %
icon: finland 3,200
7 %
icon: foreign 1,200
11 %
Top 3:
Germany
240
26 %
France
190
62 %
Sweden
109
20 %
Visitors icon
Visitors
icon: star 2,600
4 %
icon: finland 2,100
6 %
icon: foreign 420
5 %
Top 3:
Germany
71
19 %
France
53
43 %
Sweden
48
11 %
Accommodation Sales icon
Accommodation Sales
icon: star 336,000 €
3 %
Average prices:
Night
76.20 €
0.20 €
Room
93.90 €
0.70 €
RevPAR
38.60 €
4.20 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 300
4 %
icon: bed 550
1 %
utilization icon
Utilization
icon: room 0.41
10 %
icon: bed 0.28
7 %
Weather icon
Weather
icon: temperature 1.5 °C
2.1 °C
icon: rainfall 80 mm
30 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

4,400 registered bed nights

In February 2020, 4,400 bed nights were recorded in Rauma (-2.9 %), of which 3,200 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 11 percent. In total, bed nights decreased three percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (240 nights).

1,100 nights (+10.0 %) were spend by leisure visitors and 3,400 nights (-6.4 %) by business visitors.

Between January and February, 7,000 bed nights (+1.6 %) were recorded for domestic visitors and 2,300 (-2.2 %) for foreigners in Rauma, in total 9,300 (+0.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.2 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Rauma out of total bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

2,600 tourists arrived to accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 83.7 percent were domestic, and 16.3 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (-0.02) and foreigners 2.8 nights (+0.16).

Ferry arrivals from different harbors

Accommodation sales 336,000 euro

Registered accommodation sales in February were 336,000 euro (-9,300).

Registered January-February sales were 713,000 euro and they decreased 15,100 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 94 € 0.7 % 97 € 2.9 %
Bed Night (Registered) 76 € 0.2 % 77 € -2.7 %
Revpar (Registered) 39 € -9.8 % 41 € -7.4 %

Tax free sales +52.6 % (January)

Tax free sales increased 53 percent from the previous year.

(Russians +12.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
300 rooms (+12)
550 beds (+6)

Room utilization 41.1 % (-4.8)
Unsold rooms 177
Bed utilization 27.8 % (-2.2)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma + keyword"

Google searches for "rauma" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in February was 8.53/10 (+0.07).

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available at the dashboard

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