Rauma
Accommodation and Travel Stats

March 2019

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 5,500
8 %
icon: finland 3,800
10 %
icon: foreign 1,700
6 %
Top 3:
Germany
480
27 %
France
300
23 %
Sweden
140
7 %
Visitors icon
Visitors
icon: star 3,300
2 %
icon: finland 2,700
4 %
icon: foreign 620
9 %
Top 3:
Germany
115
20 %
France
108
14 %
Sweden
71
51 %
Accommodation Sales icon
Accommodation Sales
icon: star 408,000
2 %
Average prices:
Night
74.00 €
7.40 €
Room
95.30 €
1.00 €
RevPAR
43.90 €
7.30 €
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 300
19 %
icon: bed 560
22 %
Tax Free icon
Tax Free
Weather icon
Weather
icon: temperature -0.2 °C
3.4 °C
icon: rain 36 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

5,500 registered bed nights

In March 2019, 5,500 bed nights were recorded in Rauma (-8.5 %), of which 3,800 nights were spent by domestic visitors and 1,700 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased six percent. In total, bed nights decreased eight percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (480 nights).

1,100 nights (-29.2 %) were spend by leisure visitors and 4,400 nights (-1.5 %) by business visitors.

Between January and March, 10,700 bed nights (+6.4 %) were recorded for domestic visitors and 4,000 (-13.1 %) for foreigners in Rauma, in total 14,800 (+0.2 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.3 percent

Total of 1.9 million bed nights (-2.3 %) were recorded in the whole country, of which 1.3 million nights (-2.6 %) were spent by domestic visitors and 566,000 nights (-1.4 %) by foreigners.

The market share of Rauma out of total bed nights was 0.3 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.3 %.

3,300 tourists arrived to accommodation

Arrivals to registered accommodation decreased two percent compared to earlier year. Of all arrivals, 81.0 percent were domestic, and 19.0 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-0.09) and foreigners 2.7 nights (-0.45).

Ferry arrivals from different harbors

Accommodation sales 425,000 euro

Total accommodation sales in March were 425,000 euro (-35,400). The share of Airbnb and HomeAway was 4.1 percent. Therefore, registered accommodation sales were 408,000 euro (+7,000) and Airbnb and HomeAway sales 16,600 euro (-42,400).

Total January-March sales were 1.2 million euro and they decreased 75,000 euro from the previous year.

Average prices

= change at least 10 %
March 2019
Amount
Change jan-March 2019
Amount
Change
Adr (Registered) 95 € -1.0 % 94 € 1.0 %
Bed Night (Registered) 74 € 11.1 %  77 € 6.9 %
Adr (Airbnb & Homeaway) 71 € -50.7 %  85 € -36.9 % 
Revpar (Registered) 44 € -14.2 %  44 € -13.9 % 
Revpar (Airbnb & Homeaway) 32 € -42.7 %  31 € -49.8 % 

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
300 rooms (+47)
560 beds (+102)

Room utilization 46.1 % (-7.0)
Unsold rooms 162

Airbnb and HomeAway

28 apartments (-23)
8.0 private rooms (-1)
1.0 shared rooms (+0)

Apartment utilization 44.6 % (+6.2)
Unsold apartments 16

Registered room utilization

Website's user sessions by language

Sources: Airdna, Finnish Meteorological Institute, Global Blue, Statistics Finland

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