Rauma
Accommodation and Travel Stats
February 2020
Notice
This is a non-premium report and don’t show the last 12 months data.
For more information or subscription for the premium report < click >, or contact us at < premium@visitory.io >
Rauma: Tourism in a nutshell
4,400
3,200
1,200
2,600
2,100
420
336,000 €
7.0
300
550
0.41
0.28
1.5 °C
80 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
4,400 registered bed nights
In February 2020, 4,400 bed nights were recorded in Rauma (-2.9 %), of which 3,200 nights were spent by domestic visitors and 1,200 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights increased 11 percent. In total, bed nights decreased three percent from last year's February.
Most foreign bed nights were recorded for travelers from Germany (240 nights).
1,100 nights (+10.0 %) were spend by leisure visitors and 3,400 nights (-6.4 %) by business visitors.
Between January and February, 7,000 bed nights (+1.6 %) were recorded for domestic visitors and 2,300 (-2.2 %) for foreigners in Rauma, in total 9,300 (+0.7 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
2,600 tourists arrived to accommodation
Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 83.7 percent were domestic, and 16.3 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (-0.02) and foreigners 2.8 nights (+0.16).
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 336,000 euro
Registered accommodation sales in February were 336,000 euro (-9,300).
Registered January-February sales were 713,000 euro and they decreased 15,100 euro from the previous year.
Average prices
|
February 2020
Amount |
Change |
jan-February 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Registered) | 94 € | 0.7 % | 97 € | 2.9 % |
| Bed Night (Registered) | 76 € | 0.2 % | 77 € | -2.7 % |
| Revpar (Registered) | 39 € | -9.8 % | 41 € | -7.4 % |
Tax free sales +52.6 % (January)
Tax free sales increased 53 percent from the previous year.
(Russians +12.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
7.0 accommodation establishments (+0)
300 rooms (+12)
550 beds (+6)
Room utilization 41.1 % (-4.8)
Unsold rooms 177
Bed utilization 27.8 % (-2.2)
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rauma"
Global Google searches for "rauma + keyword"
Google searches for "rauma" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in February was 8.53/10 (+0.07).
Hotel customer satisfaction by nationalities
Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland
More information available at the dashboard