Rauma
Accommodation and Travel Stats

October 2019

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Rauma: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 9,000
14 %
icon: finland 4,400
26 %
icon: foreign 4,500
146 %
Visitors icon
Visitors
icon: star 4,000
5 %
icon: finland 3,000
2 %
icon: foreign 950
39 %
Accommodation Sales icon
Accommodation Sales
icon: star 629,000 €
11 %
Average prices:
Night
70.10 €
1.90 €
Room
100.40 €
8.50 €
RevPAR
65.00 €
6.30 €
Capacity icon
Capacity
icon: establishment 8.0
0 %
icon: room 310
0 %
icon: bed 590
1 %
Weather icon
Weather
icon: temperature 6.4 °C
0.6 °C
icon: rainfall 54 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased 14 percent

In October 2019, 9,000 bed nights were recorded in Rauma (+14.2 %), of which 4,400 nights were spent by domestic visitors and 4,500 nights by foreigners. Domestic bed nights decreased 26 percent and foreign bed nights increased 146 percent. In total, bed nights increased 14 percent from last year's October.

1,100 nights (-21.1 %) were spend by leisure visitors and 7,900 nights (+22.0 %) by business visitors.

Between January and October, 60,700 bed nights (-0.1 %) were recorded for domestic visitors and 22,200 (+2.2 %) for foreigners in Rauma, in total 82,900 (+0.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 1.7 million bed nights (+7.1 %) were recorded in the whole country, of which 1.2 million nights (+5.3 %) were spent by domestic visitors and 436,000 nights (+12.5 %) by foreigners.

The market share of Rauma out of total bed nights was 0.5 % (0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 1.0 %.

4,000 tourists arrived to accommodation

Arrivals to registered accommodation increased five percent compared to earlier year. Of all arrivals, 76.2 percent were domestic, and 23.8 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (-0.47) and foreigners 4.8 nights (+2.1).

Ferry arrivals from different harbors

Accommodation sales 629,000 euro

Registered accommodation sales in October were 629,000 euro (+63,000).

Registered January-October sales were 6.0 million euro and they increased 383,000 euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 100 € 9.2 % 101 € 3.7 %
Bed Night (Registered) 70 € -2.7 % 72 € 6.3 %
Revpar (Registered) 65 € 10.8 %  58 € -4.2 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+0)
310 rooms (+1)
590 beds (+8)

Room utilization 64.8 % (+0.9)
Unsold rooms 110
Bed utilization 48.9 % (+5.5)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rauma + keyword"

Google searches for "rauma" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in October was 8.45/10.

Hotel customer satisfaction by nationalities

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Sources: Booking.Com, Business Finland, Finnish Meteorological Institute, Global Blue, Statistics Finland

More information available in the dashboard

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