Rauma
Accommodation and Travel Stats

January – December 2018

Rauma: Tourism in a nutshell

Total
icon: new 124,000
16 %
Registered Accommodation
icon: star 93,000
3 %
icon: finland 68,400
4 %
icon: foreign 24,500
19 %
Non-registered Accommodation
icon: star 31,300
184 %
Total
icon: new 69,200
37 %
Registered Accommodation
icon: star 54,300
20 %
icon: finland 44,900
22 %
icon: foreign 9,400
11 %
Non-registered Accommodation
icon: star 14,900
184 %
Total
icon: new 7.3 mill. €
16 %
Registered Accommodation
icon: star 6.3 mill. €
16 %
Average prices:
Night
68.10 €
4.40 €
Room
96.80 €
2.50 €
RevPAR
58.70 €
5.10 €
Non-registered Accommodation
icon: star 965,000 €
16 %
Average prices:
Adr
124.10 €
37.30 €
RevPAR
72.00 €
28.40 €
Registered Accommodation
icon: establishment 7.9
13 %
icon: room 300
10 %
icon: bed 560
18 %
Non-registered Accommodation
icon: establishment 67
138 %
icon: room 108
142 %
Registered Accommodation
icon: room 61 %
10 %
icon: bed 43 %
14 %
Non-registered Accommodation
icon: entire place 57 %
13 %
Registered Accommodation
icon: star 1.7
19 %
icon: finland 1.5
15 %
icon: foreign 2.6
27 %

Paid bed nights

93,000 registered bed nights

In Jan–Dec 2018, 93,000 registered bed nights were recorded in Rauma (-3.4 %), of which 68,400 nights were spent by domestic visitors and 24,500 nights by foreigners. Registered domestic bed nights increased four percent and registered foreign bed nights decreased 19 percent. In total, registered bed nights decreased three percent from last year's Jan–Dec.

36,000 nights (+14.8 %) were spend by leisure visitors and 57,000 nights (-12.2 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 22.2 million registered bed nights (+1.5 %) were recorded in the whole country, of which 15.4 million nights (+1.5 %) were spent by domestic visitors and 6.8 million nights (+1.5 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.4 % (-0.0 percentage points), out of domestic bed nights 0.4 % and foreign bed nights 0.4 %.

Length of stay was 1.7 nights in registered accommodation

Length of stay in registered accommodation decreased 19 percent compared to earlier year. In Rauma, length of stay in Jan–Dec was on average 1.7 nights and in Finland 1.9 nights (+0.0 %).

During Jan–Dec, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights and foreigners 2.6 nights .

54,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all registered arrivals, 82.7 percent were domestic, and 17.3 percent were from foreign countries.

During Jan–Dec, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (-0.27) and foreigners 2.6 nights (-0.98).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 7.3 million euro

Total accommodation sales in Jan–Dec were 7.3 million euro (+995,000). The share of Airbnb and Vrbo was 13.2 percent. Therefore, registered accommodation sales were 6.3 million euro (+197,000) and non-registered sales 965,000 euro (+798,000).

Average prices

= change at least 10 %
Jan-December 2018
Amount
Change
Adr (Non-Registered) 124 € 42.9 %
Adr (Registered) 97 € 2.7 %
Revpar (Non-Registered) 72 € 65.3 %
Bed Night (Registered) 68 € 6.8 %
Revpar (Registered) 59 € -8.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.9 accommodation establishments (+1)
300 rooms (+28)
560 beds (+85)

Room utilization 60.7 % (-7.1)
Unsold rooms 116
Bed utilization 43.3 % (-6.9)

Airbnb and Vrbo

67 accommodation establishments (+39)
57 apartments (+39)
108 rooms (+63)

Apartment utilization 57.2 % (+6.8)
Unsold apartments 24

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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