Rauma
Accommodation and Travel Stats

June 2018

Rauma: Tourism in a nutshell

Total
icon: new 13,600
17 %
Registered Accommodation
icon: star 10,200
2 %
icon: finland 7,700
14 %
icon: foreign 2,500
32 %
Non-registered Accommodation
icon: star 3,400
193 %
Total
icon: new 7,300
27 %
Registered Accommodation
icon: star 5,700
9 %
icon: finland 4,600
13 %
icon: foreign 1,000
5 %
Non-registered Accommodation
icon: star 1,600
193 %
Total
icon: new 845,000
11 %
Registered Accommodation
icon: star 730,000 €
11 %
Average prices:
Night
71.30 €
1.20 €
Room
108.30 €
5.10 €
RevPAR
73.00 €
8.50 €
Non-registered Accommodation
icon: star 115,000
11 %
Average prices:
Adr
138.50 €
18.50 €
RevPAR
79.00 €
7.80 €
Registered Accommodation
icon: establishment 9.0
12 %
icon: room 330
10 %
icon: bed 670
15 %
Non-registered Accommodation
icon: establishment 101
226 %
icon: room 162
209 %
Registered Accommodation
icon: room 67 %
15 %
icon: bed 48 %
15 %
Non-registered Accommodation
icon: entire place 57 %
4 %
Registered Accommodation
icon: star 1.8
11 %
icon: finland 1.7
1 %
icon: foreign 2.5
28 %

Paid bed nights

10,200 registered bed nights

In June 2018, 10,200 registered bed nights were recorded in Rauma (-2.3 %), of which 7,700 nights were spent by domestic visitors and 2,500 nights by foreigners. Registered domestic bed nights increased 14 percent and registered foreign bed nights decreased 32 percent. In total, registered bed nights decreased two percent from last year's June.

3,400 nights (+2.4 %) were spend by leisure visitors and 6,900 nights (-4.4 %) by business visitors.

Between January and June, 26,900 registered bed nights (+10.2 %) were recorded for domestic visitors and 12,200 (-30.2 %) for foreigners in Rauma, in total 39,100 (-6.7 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.5 percent

Total of 2.2 million registered bed nights (+1.4 %) were recorded in the whole country, of which 1.6 million nights (+4.2 %) were spent by domestic visitors and 586,000 nights (-5.3 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.5 % (-0.0 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

Length of stay was 1.8 nights in registered accommodation

Length of stay in registered accommodation decreased 11 percent compared to earlier year. In Rauma, length of stay in June was on average 1.8 nights and in Finland 1.8 nights (-0.0 %).

During June, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights (-2.4 %) and foreigners 2.5 nights (-36.2 %).

5,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased nine percent compared to earlier year. Of all registered arrivals, 81.9 percent were domestic, and 18.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights (+0.01) and foreigners 2.5 nights (-0.94).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 845,000 euro

Total accommodation sales in June were 845,000 euro (+86,100). The share of Airbnb and Vrbo was 13.6 percent. Therefore, registered accommodation sales were 730,000 euro (-4,100) and non-registered sales 115,000 euro (+90,200).

Total January-June sales were 3.5 million euro and they increased 283,000 euro from the previous year.

Average prices

= change at least 10 %
June 2018
Amount
Change jan-June 2018
Amount
Change
Adr (Non-Registered) 138 € 15.4 % 119 € 37.9 %
Adr (Registered) 108 € 4.9 % 100 € 6.0 %
Revpar (Non-Registered) 79 € 11.0 % 63 € 76.9 %
Revpar (Registered) 73 € -10.5 % 60 € -6.7 %
Bed Night (Registered) 71 € 1.8 % 77 € 2.8 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (+1)
330 rooms (+29)
670 beds (+89)

Room utilization 67.4 % (-12)
Unsold rooms 108
Bed utilization 48.0 % (-8.8)

Airbnb and Vrbo

101 accommodation establishments (+70)
88 apartments (+67)
162 rooms (+110)

Apartment utilization 57.0 % (-2.3)
Unsold apartments 38

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

rauma logo

More information available at the dashboard

Navigate

previous
next