Rauma
Accommodation and Travel Stats

December 2018

Rauma: Tourism in a nutshell

Total
icon: new 4,700
3 %
Registered Accommodation
icon: star 3,600
1 %
icon: finland 2,600
15 %
icon: foreign 1,000
27 %
Non-registered Accommodation
icon: star 1,100
10 %
Total
icon: new 2,800
8 %
Registered Accommodation
icon: star 2,200
14 %
icon: finland 1,900
19 %
icon: foreign 360
8 %
Non-registered Accommodation
icon: star 530
10 %
Total
icon: new 290,000
14 %
Registered Accommodation
icon: star 265,000 €
14 %
Average prices:
Night
73.00 €
9.20 €
Room
91.20 €
5.80 €
RevPAR
40.10 €
5.50 €
Non-registered Accommodation
icon: star 25,400
14 %
Average prices:
Adr
95.60 €
3.50 €
RevPAR
45.60 €
5.80 €
Registered Accommodation
icon: establishment 7.0
17 %
icon: room 290
38 %
icon: bed 540
57 %
Non-registered Accommodation
icon: establishment 47
21 %
icon: room 67
13 %
Registered Accommodation
icon: room 44 %
18 %
icon: bed 29 %
30 %
Non-registered Accommodation
icon: entire place 48 %
15 %
Registered Accommodation
icon: star 1.6
13 %
icon: finland 1.4
3 %
icon: foreign 2.8
21 %

Paid bed nights

3,600 registered bed nights

In December 2018, 3,600 registered bed nights were recorded in Rauma (-0.7 %), of which 2,600 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights increased 15 percent and registered foreign bed nights decreased 27 percent. In total, registered bed nights decreased one percent from last year's December.

760 nights (+88.7 %) were spend by leisure visitors and 2,900 nights (-11.7 %) by business visitors.

Between January and December, 68,400 registered bed nights (+3.8 %) were recorded for domestic visitors and 24,500 (-19.0 %) for foreigners in Rauma, in total 93,000 (-3.4 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.8 million registered bed nights (+3.0 %) were recorded in the whole country, of which 967,000 nights (-0.2 %) were spent by domestic visitors and 789,000 nights (+7.1 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.2 % (-0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased 13 percent compared to earlier year. In Rauma, length of stay in December was on average 1.6 nights and in Finland 2.0 nights (+1.4 %).

During December, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-14.9 %) and foreigners 2.8 nights (-27.3 %).

2,200 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 83.8 percent were domestic, and 16.2 percent were from foreign countries.

During December, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-0.05) and foreigners 2.8 nights (-0.74).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 290,000 euro

Total accommodation sales in December were 290,000 euro (+34,900). The share of Airbnb and Vrbo was 8.8 percent. Therefore, registered accommodation sales were 265,000 euro (+31,700) and non-registered sales 25,400 euro (+3,200).

Total January-December sales were 7.3 million euro and they increased 995,000 euro from the previous year.

Average prices

= change at least 10 %
December 2018
Amount
Change jan-December 2018
Amount
Change
Adr (Non-Registered) 96 € 3.9 % 124 € 42.9 %
Adr (Registered) 91 € 6.8 % 97 € 2.7 %
Bed Night (Registered) 73 € 14.3 % 68 € 6.8 %
Revpar (Non-Registered) 46 € -11.3 % 72 € 65.3 %
Revpar (Registered) 40 € -12.0 % 59 € -8.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
290 rooms (+80)
540 beds (+194)

Room utilization 44.0 % (-9.4)
Unsold rooms 161
Bed utilization 29.2 % (-13)

Airbnb and Vrbo

47 accommodation establishments (+8)
41 apartments (+13)
67 rooms (+8)

Apartment utilization 47.7 % (-8.1)
Unsold apartments 21

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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