Rauma
Accommodation and Travel Stats

February 2019

Rauma: Tourism in a nutshell

Total
icon: new 5,100
22 %
Registered Accommodation
icon: star 4,500
10 %
icon: finland 3,500
30 %
icon: foreign 1,000
27 %
Non-registered Accommodation
icon: star 580
77 %
Total
icon: new 2,900
22 %
Registered Accommodation
icon: star 2,700
2 %
icon: finland 2,300
23 %
icon: foreign 400
48 %
Non-registered Accommodation
icon: star 270
77 %
Total
icon: new 352,000 €
7 %
Registered Accommodation
icon: star 345,000 €
7 %
Average prices:
Night
76.00 €
0.10 €
Room
93.20 €
2.50 €
RevPAR
42.80 €
4.60 €
Non-registered Accommodation
icon: star 7,100 €
7 %
Average prices:
Adr
64.50 €
43.20 €
RevPAR
21.60 €
38.40 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 290
23 %
icon: bed 540
37 %
Non-registered Accommodation
icon: establishment 32
48 %
icon: room 43
59 %
Registered Accommodation
icon: room 46 %
12 %
icon: bed 30 %
19 %
Non-registered Accommodation
icon: entire place 33 %
40 %
Registered Accommodation
icon: star 1.7
8 %
icon: finland 1.5
6 %
icon: foreign 2.6
41 %

Paid bed nights

Registered bed nights increased 10 percent

In February 2019, 4,500 registered bed nights were recorded in Rauma (+10.4 %), of which 3,500 nights were spent by domestic visitors and 1,000 nights by foreigners. Registered domestic bed nights increased 30 percent and registered foreign bed nights decreased 27 percent. In total, registered bed nights increased 10 percent from last year's February.

960 nights (+94.1 %) were spend by leisure visitors and 3,600 nights (-1.0 %) by business visitors.

Between January and February, 6,900 registered bed nights (+17.9 %) were recorded for domestic visitors and 2,300 (-17.6 %) for foreigners in Rauma, in total 9,200 (+6.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 1.7 million registered bed nights (+2.4 %) were recorded in the whole country, of which 1.1 million nights (+3.3 %) were spent by domestic visitors and 604,000 nights (+0.8 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.2 %.

Length of stay increased eight percent in registered accommodation

Length of stay in registered accommodation increased eight percent compared to earlier year. In Rauma, length of stay in February was on average 1.7 nights and in Finland 2.0 nights (-1.3 %).

During February, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (+7.6 %) and foreigners 2.6 nights (+20.6 %).

2,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 85.1 percent were domestic, and 14.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rauma on average 1.5 nights (+0.08) and foreigners 2.6 nights (+0.76).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 352,000 euro

Total accommodation sales in February were 352,000 euro (-25,900). The share of Airbnb and Vrbo was 2.0 percent. Therefore, registered accommodation sales were 345,000 euro (+33,000) and non-registered sales 7,100 euro (-58,900).

Total January-February sales were 749,000 euro and they decreased 17,600 euro from the previous year.

Average prices

= change at least 10 %
February 2019
Amount
Change jan-February 2019
Amount
Change
Adr (Registered) 93 € 2.8 % 94 € 2.1 %
Bed Night (Registered) 76 € 0.2 % 79 € 4.0 %
Adr (Non-Registered) 65 € -40.1 % 87 € -18.6 %
Revpar (Registered) 43 € -9.8 % 44 € -13.8 %
Revpar (Non-Registered) 22 € -64.0 % 26 € -48.3 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
290 rooms (+53)
540 beds (+145)

Room utilization 45.9 % (-6.4)
Unsold rooms 156
Bed utilization 30.0 % (-7.2)

Airbnb and Vrbo

32 accommodation establishments (-30)
24 apartments (-30)
43 rooms (-63)

Apartment utilization 33.4 % (-22)
Unsold apartments 16

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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