Rauma
Accommodation and Travel Stats

April 2019

Rauma: Tourism in a nutshell

Total
icon: new 6,400
26 %
Registered Accommodation
icon: star 5,600
11 %
icon: finland 4,100
5 %
icon: foreign 1,500
25 %
Non-registered Accommodation
icon: star 790
66 %
Total
icon: new 3,900
15 %
Registered Accommodation
icon: star 3,500
2 %
icon: finland 2,900
2 %
icon: foreign 600
0 %
Non-registered Accommodation
icon: star 380
66 %
Total
icon: new 420,000 €
19 %
Registered Accommodation
icon: star 402,000 €
19 %
Average prices:
Night
72.00 €
1.10 €
Room
96.30 €
0.80 €
RevPAR
46.10 €
7.70 €
Non-registered Accommodation
icon: star 18,100 €
19 %
Average prices:
Adr
92.00 €
12.30 €
RevPAR
26.80 €
24.40 €
Registered Accommodation
icon: establishment 7.0
0 %
icon: room 300
6 %
icon: bed 560
7 %
Non-registered Accommodation
icon: establishment 59
12 %
icon: room 98
11 %
Registered Accommodation
icon: room 48 %
14 %
icon: bed 34 %
15 %
Non-registered Accommodation
icon: entire place 29 %
41 %
Registered Accommodation
icon: star 1.6
12 %
icon: finland 1.4
7 %
icon: foreign 2.4
25 %

Paid bed nights

5,600 registered bed nights

In April 2019, 5,600 registered bed nights were recorded in Rauma (-11.1 %), of which 4,100 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased 25 percent. In total, registered bed nights decreased 11 percent from last year's April.

1,200 nights (-8.6 %) were spend by leisure visitors and 4,400 nights (-11.8 %) by business visitors.

Between January and April, 14,800 registered bed nights (+3.0 %) were recorded for domestic visitors and 5,500 (-16.5 %) for foreigners in Rauma, in total 20,300 (-3.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.4 percent

Total of 1.6 million registered bed nights (+2.5 %) were recorded in the whole country, of which 1.2 million nights (+4.3 %) were spent by domestic visitors and 356,000 nights (-3.4 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.4 %.

Length of stay was 1.6 nights in registered accommodation

Length of stay in registered accommodation decreased 12 percent compared to earlier year. In Rauma, length of stay in April was on average 1.6 nights and in Finland 1.9 nights (-0.4 %).

During April, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-0.5 %) and foreigners 2.4 nights (-2.1 %).

3,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased two percent compared to earlier year. Of all registered arrivals, 82.9 percent were domestic, and 17.1 percent were from foreign countries.

During April, domestic visitors stayed in registered accommodation in Rauma on average 1.4 nights (-0.1) and foreigners 2.4 nights (-0.8).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 420,000 euro

Total accommodation sales in April were 420,000 euro (-99,500). The share of Airbnb and Vrbo was 4.3 percent. Therefore, registered accommodation sales were 402,000 euro (-56,700) and non-registered sales 18,100 euro (-42,800).

Total January-April sales were 1.6 million euro and they decreased 147,000 euro from the previous year.

Average prices

= change at least 10 %
April 2019
Amount
Change jan-April 2019
Amount
Change
Adr (Registered) 96 € -0.9 % 95 € 0.3 %
Adr (Non-Registered) 92 € -11.8 % 80 € -26.0 %
Bed Night (Registered) 72 € -1.4 % 76 € 4.6 %
Revpar (Registered) 46 € -14.3 % 44 € -14.2 %
Revpar (Non-Registered) 27 € -47.6 % 27 € -46.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
300 rooms (+16)
560 beds (+38)

Room utilization 47.9 % (-7.5)
Unsold rooms 156
Bed utilization 33.9 % (-5.9)

Airbnb and Vrbo

59 accommodation establishments (-8)
51 apartments (-8)
98 rooms (-12)

Apartment utilization 29.1 % (-20)
Unsold apartments 36

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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