Rauma
Accommodation and Travel Stats

January 2021

Rauma: Tourism in a nutshell

Total
icon: new 3,300
43 %
Registered Accommodation
icon: star 2,300
54 %
icon: finland 1,900
49 %
icon: foreign 340
70 %
Non-registered Accommodation
icon: star 1,000
17 %
Top 3 (Reg.):
France
157
39 %
Germany
34
87 %
United Kingdom
25
51 %
Total
icon: new 1,700
50 %
Registered Accommodation
icon: star 1,200
59 %
icon: finland 1,100
54 %
icon: foreign 79
84 %
Non-registered Accommodation
icon: star 480
17 %
Top 3 (Reg.):
France
24
74 %
Estonia
10
76 %
Germany
9.0
90 %
Total
icon: new 180,000
54 %
Registered Accommodation
icon: star 167,000 €
54 %
Average prices:
Night
74.10 €
2.90 €
Room
85.90 €
13.10 €
RevPAR
29.00 €
13.50 €
Non-registered Accommodation
icon: star 13,300
54 %
Average prices:
Adr
61.60 €
2.60 €
RevPAR
23.30 €
4.60 €
Registered Accommodation
icon: establishment 6.0
14 %
icon: room 230
24 %
icon: bed 440
19 %
Non-registered Accommodation
icon: establishment 52
6 %
icon: room 65
5 %
Registered Accommodation
icon: room 34 %
21 %
icon: bed 20 %
33 %
Non-registered Accommodation
icon: entire place 38 %
19 %
Registered Accommodation
icon: star 1.9
12 %
icon: finland 1.7
11 %
icon: foreign 4.2
85 %

Paid bed nights

2,300 registered bed nights

In January 2021, 2,300 registered bed nights were recorded in Rauma (-53.9 %), of which 1,900 nights were spent by domestic visitors and 340 nights by foreigners. Registered domestic bed nights decreased 49 percent and registered foreign bed nights decreased 70 percent. In total, registered bed nights decreased 54 percent from last year's January.

Most foreign registered bed nights were recorded for travelers from France (157 nights).

440 nights (-55.3 %) were spend by leisure visitors and 1,800 nights (-53.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.3 percent

Total of 685,000 registered bed nights (-59.0 %) were recorded in the whole country, of which 633,000 nights (-33.9 %) were spent by domestic visitors and 51,900 nights (-92.7 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.3 % (0.0 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.6 %.

Length of stay increased 12 percent in registered accommodation

Length of stay in registered accommodation increased 12 percent compared to earlier year. In Rauma, length of stay in January was on average 1.9 nights and in Finland 2.2 nights (+12.1 %).

During January, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights and foreigners 4.2 nights .

1,200 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 59 percent compared to earlier year. Of all registered arrivals, 93.5 percent were domestic, and 6.5 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights (+0.17) and foreigners 4.2 nights (+1.9).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 180,000 euro

Total accommodation sales in January were 180,000 euro (-208,000). The share of Airbnb and Vrbo was 7.4 percent. Therefore, registered accommodation sales were 167,000 euro (-210,000) and non-registered sales 13,300 euro (+1,800).

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 86 € -13.3 %
Bed Night (Registered) 74 € -3.7 %
Adr (Non-Registered) 62 € 4.4 %
Revpar (Registered) 29 € -31.7 %
Revpar (Non-Registered) 23 € 24.4 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
230 rooms (-72)
440 beds (-106)

Room utilization 33.8 % (-9.1)
Unsold rooms 151
Bed utilization 20.2 % (-9.9)

Airbnb and Vrbo

52 accommodation establishments (+3)
39 apartments (+3)
65 rooms (+3)

Apartment utilization 37.8 % (+6.1)
Unsold apartments 24

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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