Rauma
Accommodation and Travel Stats

February 2022

Rauma: Tourism in a nutshell

Total
icon: new 4,300
17 %
Registered Accommodation
icon: star 3,300
13 %
icon: finland 2,800
28 %
icon: foreign 510
31 %
Non-registered Accommodation
icon: star 1,000
31 %
Total
icon: new 2,300
41 %
Registered Accommodation
icon: star 1,800
43 %
icon: finland 1,600
41 %
icon: foreign 174
72 %
Non-registered Accommodation
icon: star 490
31 %
Total
icon: new 296,000 €
18 %
Registered Accommodation
icon: star 275,000 €
18 %
Average prices:
Night
83.20 €
4.40 €
Room
98.10 €
3.10 €
RevPAR
35.10 €
0.90 €
Non-registered Accommodation
icon: star 20,800 €
18 %
Average prices:
Adr
78.50 €
34.30 €
RevPAR
27.30 €
16.20 €
Registered Accommodation
icon: establishment 7.0
17 %
icon: room 300
32 %
icon: bed 550
25 %
Non-registered Accommodation
icon: establishment 55
22 %
icon: room 73
11 %
Registered Accommodation
icon: room 36 %
6 %
icon: bed 23 %
4 %
Non-registered Accommodation
icon: entire place 35 %
10 %
Registered Accommodation
icon: star 1.9
21 %
icon: finland 1.7
9 %
icon: foreign 2.9
60 %

Paid bed nights

Registered bed nights increased 13 percent

In February 2022, 3,300 registered bed nights were recorded in Rauma (+13.2 %), of which 2,800 nights were spent by domestic visitors and 510 nights by foreigners. Registered domestic bed nights increased 28 percent and registered foreign bed nights decreased 31 percent. In total, registered bed nights increased 13 percent from last year's February.

830 nights (+102.1 %) were spend by leisure visitors and 2,500 nights (-1.3 %) by business visitors.

Between January and February, 5,100 registered bed nights (+25.1 %) were recorded for domestic visitors and 1,000 (-2.5 %) for foreigners in Rauma, in total 6,200 (+19.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.2 percent

Total of 1.4 million registered bed nights (+56.6 %) were recorded in the whole country, of which 1.0 million nights (+22.0 %) were spent by domestic visitors and 384,000 nights (+555.1 %) by foreigners.

The market share of Rauma out of total registered bed nights was 0.2 % (-0.1 percentage points), out of domestic bed nights 0.3 % and foreign bed nights 0.1 %.

Length of stay was 1.9 nights in registered accommodation

Length of stay in registered accommodation decreased 21 percent compared to earlier year. In Rauma, length of stay in February was on average 1.9 nights and in Finland 2.2 nights (-0.0 %).

During February, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights (-3.4 %) and foreigners 2.9 nights (-46.2 %).

1,800 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 43 percent compared to earlier year. Of all registered arrivals, 90.2 percent were domestic, and 9.8 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rauma on average 1.7 nights (-0.17) and foreigners 2.9 nights (-4.4).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Accommodation sales 296,000 euro

Total accommodation sales in February were 296,000 euro (+45,500). The share of Airbnb and Vrbo was 7.0 percent. Therefore, registered accommodation sales were 275,000 euro (+44,800) and non-registered sales 20,800 euro (+730).

Total January-February sales were 549,000 euro and they increased 119,000 euro from the previous year.

Average prices

= change at least 10 %
February 2022
Amount
Change jan-February 2022
Amount
Change
Adr (Registered) 98 € 3.2 % 97 € 6.4 %
Bed Night (Registered) 83 € 5.6 % 82 € 6.8 %
Adr (Non-Registered) 79 € -30.4 % 83 € -2.1 %
Revpar (Registered) 35 € -2.5 % 31 € -3.6 %
Revpar (Non-Registered) 27 € -37.2 % 26 € -21.0 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+1)
300 rooms (+72)
550 beds (+112)

Room utilization 35.8 % (-2.1)
Unsold rooms 193
Bed utilization 22.7 % (-1.0)

Airbnb and Vrbo

55 accommodation establishments (+10)
46 apartments (+12)
73 rooms (+8)

Apartment utilization 34.8 % (-3.8)
Unsold apartments 30

Registered room utilization for establishments

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Statistics Finland, Visitory Research Team

Visit Rauma
Rauman kaupungin matkailuneuvonta
Palvelupiste Pyyrman, Valtakatu 2 A
puh. 02 834 3512 , matkailu at rauma.fi , visitrauma.fi

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