Rovaniemi
Accommodation and Travel Stats

September 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 29,400
39 %
icon: finland 25,600
8 %
icon: foreign 3,800
81 %
Top 3:
Norway
1,000
26 %
Germany
1,000
61 %
Estonia
320
150 %
Visitors icon
Visitors (August)
icon: star 17,500
42 %
icon: finland 15,000
13 %
icon: foreign 2,600
80 %
Top 3:
Norway
760
22 %
Germany
690
64 %
Estonia
250
183 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill.
29 %
Average prices:
Night
51.30 €
5.30 €
Room
87.40 €
8.90 €
RevPAR
32.80 €
6.80 €
Capacity icon
Capacity
icon: room 1,400
14 %
icon: bed 3,400
14 %
Tax Free icon
Tax Free (January)
icon: star 7 %
Russia
19 %
China
62 %
Japan
99 %
Weather icon
Weather (August)
icon: temperature 9.3 °C
1.6 °C
icon: rainfall 27 mm
35 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

29,400 registered bed nights (August)

In August 2020, 29,400 bed nights were recorded in Rovaniemi (-38.8 %), of which 25,600 nights were spent by domestic visitors and 3,800 nights by foreigners. Domestic bed nights decreased eight percent and foreign bed nights decreased 81 percent. In total, bed nights decreased 39 percent from last year's August.

Most foreign bed nights were recorded for travelers from Norway (1,000 nights).

21,300 nights (-40.3 %) were spend by leisure visitors and 8,100 nights (-34.5 %) by business visitors.

Between January and August, 125,000 bed nights (-25.3 %) were recorded for domestic visitors and 193,000 (-35.0 %) for foreigners in Rovaniemi, in total 318,000 (-31.5 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 26,500 bed nights in September 2020.

Registered bed nights

Bed nights by country of arrival

Market share 1.8 percent (August)

Total of 1.7 million bed nights (-31.3 %) were recorded in the whole country, of which 1.5 million nights (-6.9 %) were spent by domestic visitors and 144,000 nights (-81.6 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 1.8 % (-0.2 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 2.6 %.

17,500 tourists arrived to accommodation (August)

Arrivals to registered accommodation decreased 42 percent compared to earlier year. Of all arrivals, 85.3 percent were domestic, and 14.7 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.09) and foreigners 1.5 nights (-0.09).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

5,600 air travelers

The airport received a total of 5,600 passengers, which means air passenger arrivals decreased 68 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 5,500 passengers departing the airport (-69.8 %), therefore the total number of trips via the airport was 11,100 (-69.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.7 million euro

Total accommodation sales in September were 1.7 million euro (-936,000). The share of Airbnb and HomeAway was 20.2 percent. Therefore, registered accommodation sales were 1.4 million euro (-560,000) and non-registered sales 345,000 euro (-372,000).

Total January-September sales were 35.4 million euro and they decreased 4.7 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Non-Registered) 119 € -13.1 %  141 € 10.4 % 
Adr (Registered) 87 € -9.3 % 158 € 24.2 % 
Revpar (Non-Registered) 54 € -29.1 %  73 € 12.7 % 
Bed Night (Registered) 51 € -9.3 % 79 € 18.3 % 
Revpar (Registered) 33 € -17.1 %  73 € 2.6 %

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 1.4 million in September 2020.

Tax free sales +6.7 % (January)

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,400 rooms (-240)
3,400 beds (-570)

Room utilization 37.5 % (-3.6)
Unsold rooms 890

Airbnb and HomeAway

500 accommodation establishments (-147)
440 apartments (-97)
810 rooms (-260)

Apartment utilization 45.3 % (-10)
Unsold apartments 240

Registered room utilization for establishments

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in September was 8.82/10 (-0.3).

Hotel customer satisfaction by nationalities

Share this report

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221, kirjaamo@rovaniemi.fi, rovaniemi.fi

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