Rovaniemi
Accommodation and Travel Stats

May 2022

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 18,600
46 %
icon: finland 14,700
27 %
icon: foreign 3,900
239 %
Visitors icon
Visitors
icon: star 11,500
53 %
icon: finland 9,200
40 %
icon: foreign 2,400
137 %
Accommodation Sales icon
Accommodation Sales
icon: star 941,000 €
36 %
Average prices:
Night
50.60 €
3.80 €
Room
102.00 €
9.50 €
RevPAR
20.60 €
1.00 €
Capacity icon
Capacity
icon: establishment 21
11 %
icon: room 1,500
8 %
icon: bed 3,500
11 %
utilization icon
Utilization
icon: room 20 %
5 %
Weather icon
Weather
icon: temperature 7.2 °C
0.8 °C
icon: rainfall 30 mm
26 mm

Registered bed nights increased 46 percent

In May 2022, 18,600 registered bed nights were recorded in Rovaniemi (+46.0 %), of which 14,700 nights were spent by domestic visitors and 3,900 nights by foreigners. Registered domestic bed nights increased 27 percent and registered foreign bed nights increased 240 percent. In total, registered bed nights increased 46 percent from last year's May.

10,200 nights (+38.2 %) were spend by leisure visitors and 8,400 nights (+56.7 %) by business visitors.

Between January and May, 99,400 registered bed nights (+40.8 %) were recorded for domestic visitors and 167,000 (+1,713.4 %) for foreigners in Rovaniemi, in total 266,000 (+233.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent

Total of 1.6 million registered bed nights (+82.8 %) were recorded in the whole country, of which 1.2 million nights (+58.1 %) were spent by domestic visitors and 323,000 nights (+350.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 1.2 % (-0.3 percentage points), out of domestic bed nights 1.2 % and foreign bed nights 1.2 %.

Market share in Lapland 30.5 percent

Total of 61,000 registered bed nights (+28.7 %) were recorded in Lapland, of which 50,700 nights (+13.5 %) were spent by domestic visitors and 10,300 nights (+276.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 30.5 %, out of domestic bed nights 29.1 % and foreign bed nights 37.5 %.

11,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 79.3 percent were domestic, and 20.7 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.16) and foreigners 1.6 nights (+0.49).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

10,200 air travelers

The airport received a total of 10,200 passengers, which means air passenger arrivals increased 290 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 10,600 passengers departing the airport (+312.2 %), therefore the total number of trips via the airport was 20,800 (+301.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.4 million euro

Total accommodation sales in May were 1.4 million euro (+479,000). The share of Airbnb and Vrbo was 32.4 percent. Therefore, registered accommodation sales were 941,000 euro (+248,000) and non-registered sales 452,000 euro (+231,000).

Total January-May sales were 28.0 million euro and they increased 21.1 million euro from the previous year.

Average prices

= change at least 10 %
May 2022
Amount
Change jan-May 2022
Amount
Change
Adr (Non-Registered) 141 € 20.3 % 159 € 15.3 %
Adr (Registered) 102 € 10.3 % 175 € 53.4 %
Revpar (Non-Registered) 58 € 45.6 % 89 € 59.8 %
Bed Night (Registered) 51 € -7.0 % 88 € 40.6 %
Revpar (Registered) 21 € 5.1 % 89 € 266.9 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

21 accommodation establishments (+2)
1,500 rooms (+112)
3,500 beds (+350)

Room utilization 20.2 % (-1.0)
Unsold rooms 1,200

Airbnb and Vrbo

510 accommodation establishments (-6)
450 apartments (-2)
850 rooms (+17)

Apartment utilization 41.5 % (+7.2)
Unsold apartments 260

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Accommodation customer satisfaction (March)

Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.68/10 (-0.16).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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