Rovaniemi
Accommodation and Travel Stats

December 2021

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 46,100
175 %
icon: finland 22,100
48 %
icon: foreign 24,100
1,140 %
Visitors icon
Visitors (November)
icon: star 21,600
161 %
icon: finland 12,500
61 %
icon: foreign 9,000
1,704 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 3.6 mill. €
285 %
Average prices:
Night
78.20 €
22.40 €
Room
156.00 €
63.20 €
RevPAR
70.00 €
48.00 €
Capacity icon
Capacity (November)
icon: establishment 23
5 %
icon: room 1,700
2 %
icon: bed 4,100
1 %
utilization icon
Utilization (November)
icon: room 45 %
89 %
icon: bed 38 %
126 %
Weather icon
Weather
icon: temperature -10.6 °C
6.2 °C
icon: rainfall 41 mm
16 mm

Registered bed nights increased 175 percent (November)

In November 2021, 46,100 registered bed nights were recorded in Rovaniemi (+174.5 %), of which 22,100 nights were spent by domestic visitors and 24,100 nights by foreigners. Registered domestic bed nights increased 48 percent and registered foreign bed nights increased 1,100 percent. In total, registered bed nights increased 175 percent from last year's November.

34,600 nights (+296.5 %) were spend by leisure visitors and 11,500 nights (+42.4 %) by business visitors.

Between January and November, 245,000 registered bed nights (+36.8 %) were recorded for domestic visitors and 67,600 (-65.8 %) for foreigners in Rovaniemi, in total 313,000 (-16.9 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.3 percent (November)

Total of 1.4 million registered bed nights (+70.7 %) were recorded in the whole country, of which 1.1 million nights (+52.8 %) were spent by domestic visitors and 279,000 nights (+221.1 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 3.3 % (+1.3 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 8.6 %.

21,600 tourists arrived to registered accommodation (November)

Arrivals to registered accommodation increased 161 percent compared to earlier year. Of all registered arrivals, 58.1 percent were domestic, and 41.9 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.15) and foreigners 2.7 nights (-1.2).

56,500 air travelers

The airport received a total of 56,500 passengers, which means air passenger arrivals increased 1,100 percent.

Of local passengers, 44.4 % arrived from abroad, thus the share of domestic passengers was 55.6 %.

In addition, there were 51,200 passengers departing the airport (+1,103.6 %), therefore the total number of trips via the airport was 108,000 (+1,079.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
December 2021
Amount
Change jan-December 2021
Amount
Change
Adr (Non-Registered) 260 € 44.9 % 161 € 12.2 %
Revpar (Non-Registered) 183 € 126.6 % 79 € 10.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

640 accommodation establishments (-17)
580 apartments (-4)
1,100 rooms (+42)

Apartment utilization 70.5 % (+25)
Unsold apartments 172

Registered room utilization for establishments

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in December was 8.75/10 (-0.08).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

More information available at the dashboard

Navigate

previous