Rovaniemi
Accommodation and Travel Stats
December 2019
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Rovaniemi: Tourism in a nutshell
63,800
25,900
37,900
31,600
14,700
16,900
4.6 mill.
23
1,700
4,100
13 %
-3.7 °C
52 mm
Temperature
Rainfall
Registered bed nights increased four percent (November)
In November 2019, 63,800 bed nights were recorded in Rovaniemi (+4.0 %), of which 25,900 nights were spent by domestic visitors and 37,900 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased three percent. In total, bed nights increased four percent from last year's November.
Between January and November, 240,000 bed nights (+16.9 %) were recorded for domestic visitors and 363,000 (+9.2 %) for foreigners in Rovaniemi, in total 603,000 (+12.2 %) nights.
43,800 nights (-1.6 %) were spend by leisure visitors and 20,000 nights (+18.8 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
Market share 4.1 percent (November)
Total of 1.6 million bed nights (+4.9 %) were recorded in the whole country, of which 1.1 million nights (+5.5 %) were spent by domestic visitors and 453,000 nights (+3.4 %) by foreigners.
The market share of Rovaniemi out of total bed nights was 4.1 % (-0.0 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 8.4 %.
31,600 tourists arrived to accommodation (November)
Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 46.5 percent were domestic, and 53.5 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.07) and foreigners 2.2 nights (+0.07).
910 international congress guests in 2018
The number of international congress quests decreased 46 percent from the previous year.
There was a total of 7.0 congresses organized (-2.0) in 2018.
30,200 air travelers (November)
The airport received a total of 30,200 passengers, which means air passenger arrivals increased three percent.
Of local passengers, 12.9 % arrived from abroad, thus the share of domestic passengers was 87.1 %.
In addition, there were 28,000 passengers departing the airport (-0.6 %), therefore the total number of trips via the airport was 58,200.
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 5.4 million euro (November)
Total accommodation sales in November were 5.4 million euro (+861,000). The share of Airbnb was 17.4 percent. Therefore, registered accommodation sales were 4.6 million euro (+657,000) and Airbnb sales 797,000 euro (+204,000).
Total January-November sales were 47.2 million euro and they increased 6.2 million euro from the previous year.
Average prices
| November 2019 Amount |
Change |
jan-November 2019
Amount |
Change | |
|---|---|---|---|---|
| Adr (Airbnb) | 142 € | 4.3 % | 132 € | 4.6 % |
| Adr (Registered) | 132 € | 12.0 % | 116 € | 7.2 % |
| Revpar (Registered) | 87 € | 17.0 % | 69 € | 7.4 % |
| Bed Night (Registered) | 72 € | 12.2 % | 66 € | 0.6 % |
| Revpar (Airbnb) | 64 € | -4.2 % | 61 € | 5.3 % |
Tax free sales -13.2 % (November)
Tax free sales decreased 13 percent from the previous year.
(Russians -29.7 %, Chinese +69.0 %, Japanese +259.8 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (November)
Registered Accommodation
23 accommodation establishments (-1)
1,700 rooms (-7)
4,100 beds (-19)
Room utilization 65.6 % (+2.8)
Unsold rooms 590
Airbnb
600 apartments (+82)
110 private rooms (+25)
23 shared rooms (+1)
Apartment utilization 44.8 % (-4.0)
Unsold apartments 330
Registered room utilization
Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland
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(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi
