Rovaniemi
Accommodation and Travel Stats

October 2022

Rovaniemi: Tourism in a nutshell

icon: star 37,100
10 %
icon: finland 21,500
18 %
icon: foreign 15,600
103 %
Top 3:
Germany
2,200
67 %
Sweden
1,300
331 %
United Kingdom
1,100
253 %
icon: star 20,300
14 %
icon: finland 12,800
12 %
icon: foreign 7,500
129 %
Top 3:
Germany
940
66 %
Sweden
510
207 %
Thailand
490
24,500 %
icon: star 2.3 mill. €
27 %
Average prices:
Night
62.80 €
8.60 €
Room
121.70 €
10.10 €
RevPAR
45.40 €
8.40 €
icon: establishment 24
4 %
icon: room 1,700
4 %
icon: bed 4,100
4 %
icon: room 37 %
12 %
icon: bed 29 %
6 %
icon: temperature 3.0 °C
0.0 °C
icon: rainfall 2 mm
128 mm
icon: Instagram followers 1,500
0 %
icon: Facebook followers 560
icon: Twitter followers 2.0
-1 %

Registered bed nights increased 10 percent

In October 2022, 37,100 registered bed nights were recorded in Rovaniemi (+10.0 %), of which 21,500 nights were spent by domestic visitors and 15,600 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights increased 103 percent. In total, registered bed nights increased 10 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (2,200 nights).

25,900 nights (+10.2 %) were spend by leisure visitors and 11,200 nights (+9.6 %) by business visitors.

Between January and October, 223,000 registered bed nights (-0.7 %) were recorded for domestic visitors and 238,000 (+447.4 %) for foreigners in Rovaniemi, in total 462,000 (+72.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.2 percent

Total of 1.7 million registered bed nights (+0.7 %) were recorded in the whole country, of which 1.4 million nights (-6.4 %) were spent by domestic visitors and 305,000 nights (+52.6 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 2.2 % (+0.2 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 5.1 %.

Market share in Lapland 32.2 percent

Total of 115,000 registered bed nights (-4.6 %) were recorded in Lapland, of which 86,600 nights (-15.9 %) were spent by domestic visitors and 28,600 nights (+61.2 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 32.2 %, out of domestic bed nights 24.8 % and foreign bed nights 54.7 %.

20,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 63.0 percent were domestic, and 37.0 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.12) and foreigners 2.1 nights (-0.26).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

15,300 air travelers

The airport received a total of 15,300 passengers, which means air passenger arrivals increased 73 percent.

Of local passengers, 4.8 % arrived from abroad, thus the share of domestic passengers was 95.2 %.

In addition, there were 14,700 passengers departing the airport (+58.9 %), therefore the total number of trips via the airport was 30,000 (+65.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro

Total accommodation sales in October were 3.3 million euro (+948,000). The share of Airbnb and Vrbo was 28.4 percent. Therefore, registered accommodation sales were 2.3 million euro (+501,000) and non-registered sales 923,000 euro (+447,000).

Total January-October sales were 41.2 million euro and they increased 23.4 million euro from the previous year.

Average prices

= change at least 10 %
October 2022
Amount
Change jan-October 2022
Amount
Change
Adr (Non-Registered) 166 € 26.7 % 150 € 14.9 %
Adr (Registered) 122 € 9.1 % 146 € 41.5 %
Revpar (Non-Registered) 85 € 37.2 % 82 € 42.5 %
Bed Night (Registered) 63 € 15.8 % 72 € 40.0 %
Revpar (Registered) 45 € 22.5 % 65 € 115.7 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

24 accommodation establishments (+1)
1,700 rooms (+58)
4,100 beds (+142)

Room utilization 37.3 % (+4.1)
Unsold rooms 1,100
Bed utilization 29.4 % (+1.6)

Airbnb and Vrbo

590 accommodation establishments (+141)
520 apartments (+130)
1,000 rooms (+280)

Apartment utilization 51.4 % (+3.9)
Unsold apartments 250

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.62/10 (-0.08).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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