Rovaniemi
Accommodation and Travel Stats

July 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (June)
icon: star 16,000
68 %
icon: finland 15,100
48 %
icon: foreign 950
96 %
Top 3:
Norway
620
66 %
Estonia
57
31 %
Germany
48
99 %
Visitors icon
Visitors (June)
icon: star 9,600
65 %
icon: finland 9,000
39 %
icon: foreign 580
95 %
Top 3:
Norway
360
68 %
Estonia
39
13 %
Germany
32
99 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill.
29 %
Average prices:
Night
40.10 €
6.70 €
Room
94.50 €
15.70 €
RevPAR
42.30 €
8.70 €
Capacity icon
Capacity
icon: room 940
44 %
icon: bed 2,200
44 %
Tax Free icon
Tax Free (January)
icon: star 7 %
Russia
19 %
China
62 %
Japan
99 %
Weather icon
Weather
icon: temperature 15.5 °C
1.5 °C
icon: rainfall 110 mm
98 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

16,000 registered bed nights (June)

In June 2020, 16,000 bed nights were recorded in Rovaniemi (-68.1 %), of which 15,100 nights were spent by domestic visitors and 950 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 68 percent from last year's June.

Most foreign bed nights were recorded for travelers from Norway (620 nights).

11,700 nights (-68.5 %) were spend by leisure visitors and 4,300 nights (-67.2 %) by business visitors.

Between January and June, 65,200 bed nights (-39.6 %) were recorded for domestic visitors and 183,000 (-27.3 %) for foreigners in Rovaniemi, in total 249,000 (-31.0 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 33,000 bed nights in July 2020.

Registered bed nights

Bed nights by country of arrival

Market share 1.5 percent (June)

Total of 1.1 million bed nights (-52.3 %) were recorded in the whole country, of which 1.0 million nights (-37.7 %) were spent by domestic visitors and 44,300 nights (-92.7 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 1.5 % (-0.7 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 2.1 %.

9,600 tourists arrived to accommodation (June)

Arrivals to registered accommodation decreased 65 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.

During June, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.27) and foreigners 1.6 nights (-0.06).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

5,500 air travelers

The airport received a total of 5,500 passengers, which means air passenger arrivals decreased 65 percent.

Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.

In addition, there were 5,200 passengers departing the airport (-65.6 %), therefore the total number of trips via the airport was 10,700 (-65.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 1.1 million euro (June)

Total accommodation sales in June were 1.1 million euro (-1.5 million). The share of Airbnb and HomeAway was 44.1 percent. Therefore, registered accommodation sales were 618,000 euro (-1.5 million) and non-registered sales 488,000 euro (+19,500).

Total January-June sales were 30.0 million euro and they decreased 2.3 million euro from the previous year.

Average prices

= change at least 10 %
June 2020
Amount
Change jan-June 2020
Amount
Change
Adr (Non-Registered) 133 € 32.1 %  147 € 14.3 % 
Adr (Registered) 82 € -1.7 % 181 € 28.8 % 
Revpar (Non-Registered) 57 € 14.3 %  78 € 19.3 % 
Bed Night (Registered) 39 € -7.0 % 94 € 22.7 % 
Revpar (Registered) 18 € -58.2 %  91 € 5.3 %

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 1.3 million in July 2020.

Tax free sales +6.7 % (January)

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (June)

Registered Accommodation

17 accommodation establishments (-8)
1,200 rooms (-510)
2,900 beds (-1,100)

Room utilization 22.1 % (-30)
(for establishments, which were open)
Unsold rooms 900
Bed utilization 15.9 % (-23)

Airbnb and HomeAway

670 accommodation establishments (-31)
590 apartments (-2)
1,100 rooms (+0)

Apartment utilization 42.9 % (-6.7)
(for apartments in use)
Unsold apartments 340

Registered room utilization for establishments, which were open

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in July was 8.81/10 (-0.3).

Hotel customer satisfaction by nationalities

Share this report

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221, kirjaamo@rovaniemi.fi, rovaniemi.fi

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