Rovaniemi
Accommodation and Travel Stats
April 2020
Rovaniemi: Tourism in a nutshell
38,500
9,600
28,900
16,500
5,400
11,200
3.4 mill.
7 %
-1.1 °C
14 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
38,500 registered bed nights (March)
In March 2020, 38,500 bed nights were recorded in Rovaniemi (-48.4 %), of which 9,600 nights were spent by domestic visitors and 28,900 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 50 percent. In total, bed nights decreased 48 percent from last year's March.
30,600 nights (-48.3 %) were spend by leisure visitors and 8,000 nights (-48.9 %) by business visitors.
Between January and March, 44,500 bed nights (-1.3 %) were recorded for domestic visitors and 182,000 (-8.9 %) for foreigners in Rovaniemi, in total 227,000 (-7.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
16,500 tourists arrived to accommodation (March)
Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 32.4 percent were domestic, and 67.6 percent were from foreign countries.
During March, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.09) and foreigners 2.6 nights (+0.21).
2,400 international congress guests in 2019
The number of international congress quests increased 160 percent from the previous year.
There was a total of 12 congresses organized (+5.0) in 2019.
510 air travelers
The airport received a total of 510 passengers, which means air passenger arrivals decreased 97 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 530 passengers departing the airport (-97.0 %), therefore the total number of trips via the airport was 1,000.
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Average prices
| April 2020 Amount |
Change |
jan-April 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 147 € | 38.7 % | 152 € | 11.2 % |
| Revpar (Non-Registered) | 73 € | 63.3 % | 89 € | 24.9 % |
Tax free sales +6.7 % (January)
Tax free sales increased seven percent from the previous year.
(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and HomeAway
750 accommodation establishments (-10)
650 apartments (+18)
1,200 rooms (+9)
Apartment utilization 49.5 % (+7.5)
Unsold apartments 330
Registered room utilization
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in April was 8.83/10 (-0.2).
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research
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Lordinaukio, Maakuntakatu 29-31, 96200 Rovaniemi
(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi
