Rovaniemi
Accommodation and Travel Stats
October 2022
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
37,100
21,500
15,600
20,300
12,800
7,500
2.3 mill. €
24
1,700
4,100
37 %
29 %
3.0 °C
2 mm
1,500
560
2.0
58,300 bed nights in paid accommodation
Total of 58,300 bed nights (+22.4 %) were recorded in paid accommodation in Rovaniemi in October 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 64 % and non-registered 36 %.
Between January and October, the number of paid bed nights was 661,000 (+72.1 %). Share of registered was 70 % and non-registered 30 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 10 percent
In October 2022, 37,100 registered bed nights were recorded in Rovaniemi (+10.0 %), of which 21,500 nights were spent by domestic visitors and 15,600 nights by foreigners. Registered domestic bed nights decreased 18 percent and registered foreign bed nights increased 103 percent. In total, registered bed nights increased 10 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (2,200 nights).
25,900 nights (+10.2 %) were spend by leisure visitors and 11,200 nights (+9.6 %) by business visitors.
Between January and October, 223,000 registered bed nights (-0.7 %) were recorded for domestic visitors and 238,000 (+447.4 %) for foreigners in Rovaniemi, in total 462,000 (+72.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
20,300 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 63.0 percent were domestic, and 37.0 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.12) and foreigners 2.1 nights (-0.26).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
15,300 air travelers
The airport received a total of 15,300 passengers, which means air passenger arrivals increased 73 percent.
Of local passengers, 4.8 % arrived from abroad, thus the share of domestic passengers was 95.2 %.
In addition, there were 14,700 passengers departing the airport (+58.9 %), therefore the total number of trips via the airport was 30,000 (+65.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.3 million euro
Total accommodation sales in October were 3.3 million euro (+948,000). The share of Airbnb and Vrbo was 28.4 percent. Therefore, registered accommodation sales were 2.3 million euro (+501,000) and non-registered sales 923,000 euro (+447,000).
Total January-October sales were 41.2 million euro and they increased 23.4 million euro from the previous year.
Average prices
|
October 2022
Amount |
Change |
jan-October 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 166 € | 26.7 % | 150 € | 14.9 % |
| Adr (Registered) | 122 € | 9.1 % | 146 € | 41.5 % |
| Revpar (Non-Registered) | 85 € | 37.2 % | 82 € | 42.5 % |
| Bed Night (Registered) | 63 € | 15.8 % | 72 € | 40.0 % |
| Revpar (Registered) | 45 € | 22.5 % | 65 € | 115.7 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
24 accommodation establishments (+1)
1,700 rooms (+58)
4,100 beds (+142)
Room utilization 37.3 % (+4.1)
Unsold rooms 1,100
Bed utilization 29.4 % (+1.6)
Airbnb and Vrbo
590 accommodation establishments (+141)
520 apartments (+130)
1,000 rooms (+280)
Apartment utilization 51.4 % (+3.9)
Unsold apartments 250
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.62/10 (-0.08).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard