Rovaniemi
Accommodation and Travel Stats

March 2021

Rovaniemi: Tourism in a nutshell

Bed Nights (February)

22,100

75 %

17,400

3 %

4,700

94 %

Top 3:

Germany

1,600

78 %

France

510

95 %

Italy

510

74 %

Visitors (February)

10,400

75 %

9,000

5 %

1,400

96 %

Top 3:

Germany

390

90 %

France

160

94 %

United Kingdom

130

91 %

Accommodation Sales

1.2 mill. €

67 %

Average prices:

Night

65.60 €

28.80 €

Room

123.20 €

54.10 €

RevPAR

28.40 €

42.30 €

Capacity

1,600

19 %

3,800

19 %

Utilization

0.23

42 %

Weather

-4.4 °C

0.6 °C

21 mm

14 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

22,100 registered bed nights (February)

In February 2021, 22,100 bed nights were recorded in Rovaniemi (-75.3 %), of which 17,400 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 75 percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (1,600 nights).

13,100 nights (-82.5 %) were spend by leisure visitors and 9,000 nights (-37.4 %) by business visitors.

Between January and February, 32,600 bed nights (-6.5 %) were recorded for domestic visitors and 6,400 (-95.8 %) for foreigners in Rovaniemi, in total 39,000 (-79.3 %) nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Bed nights by country of arrival

Market share 2.5 percent (February)

Total of 902,000 bed nights (-51.3 %) were recorded in the whole country, of which 842,000 nights (-32.1 %) were spent by domestic visitors and 59,500 nights (-90.3 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 2.5 % (-2.4 percentage points), out of domestic bed nights 2.1 % and foreign bed nights 7.9 %.

10,400 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased 75 percent compared to earlier year. Of all arrivals, 86.5 percent were domestic, and 13.5 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (+0.16) and foreigners 3.3 nights (+1.0).

3,700 air travelers

The airport received a total of 3,700 passengers, which means air passenger arrivals decreased 78 percent.

Of local passengers, 2.8 % arrived from abroad, thus the share of domestic passengers was 97.2 %.

In addition, there were 3,900 passengers departing the airport (-81.3 %), therefore the total number of trips via the airport was 7,600 (-79.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Accommodation sales 1.6 million euro

Total accommodation sales in March were 1.6 million euro (-3.0 million). The share of Airbnb and Vrbo was 26.7 percent. Therefore, registered accommodation sales were 1.2 million euro (-2.4 million) and non-registered sales 434,000 euro (-521,000).

Total January-March sales were 5.2 million euro and they decreased 22.2 million euro from the previous year.

Average prices

= change at least 10 %
	March 2021 Amount	Change	jan-March 2021 Amount	Change
Adr (Non-Registered)	133 €	1.7 %	146 €	-2.5 %
Adr (Registered)	123 €	-30.5 %	120 €	-38.7 %
Bed Night (Registered)	66 €	-30.5 %	66 €	-34.2 %
Revpar (Non-Registered)	57 €	-6.8 %	62 €	-26.8 %
Revpar (Registered)	28 €	-59.8 %	28 €	-78.2 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,600 rooms (-360)
3,800 beds (-860)

Room utilization 23.1 % (-17)
Unsold rooms 1,200

Airbnb and Vrbo

550 accommodation establishments (-310)
480 apartments (-270)
930 rooms (-470)

Apartment utilization 43.0 % (-3.9)
Unsold apartments 270

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi"

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in March was 8.84/10 (-0.15).

Hotel customer satisfaction by nationalities

Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

More information available at the dashboard

Rovaniemi Accommodation and Travel Stats