Rovaniemi
Accommodation and Travel Stats
July 2020
Rovaniemi: Tourism in a nutshell
16,000
15,100
950
9,600
9,000
580
1.3 mill.
940
2,200
7 %
15.5 °C
110 mm
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.
Temperature
Rainfall
16,000 registered bed nights (June)
In June 2020, 16,000 bed nights were recorded in Rovaniemi (-68.1 %), of which 15,100 nights were spent by domestic visitors and 950 nights by foreigners. Domestic bed nights decreased 48 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 68 percent from last year's June.
Most foreign bed nights were recorded for travelers from Norway (620 nights).
11,700 nights (-68.5 %) were spend by leisure visitors and 4,300 nights (-67.2 %) by business visitors.
Between January and June, 65,200 bed nights (-39.6 %) were recorded for domestic visitors and 183,000 (-27.3 %) for foreigners in Rovaniemi, in total 249,000 (-31.0 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 33,000 bed nights in July 2020.
Registered bed nights
Bed nights by country of arrival
9,600 tourists arrived to accommodation (June)
Arrivals to registered accommodation decreased 65 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.
During June, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.27) and foreigners 1.6 nights (-0.06).
2,400 international congress guests in 2019
The number of international congress quests increased 160 percent from the previous year.
There was a total of 12 congresses organized (+5.0) in 2019.
5,500 air travelers
The airport received a total of 5,500 passengers, which means air passenger arrivals decreased 65 percent.
Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.
In addition, there were 5,200 passengers departing the airport (-65.6 %), therefore the total number of trips via the airport was 10,700 (-65.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.1 million euro (June)
Total accommodation sales in June were 1.1 million euro (-1.5 million). The share of Airbnb and HomeAway was 44.1 percent. Therefore, registered accommodation sales were 618,000 euro (-1.5 million) and non-registered sales 488,000 euro (+19,500).
Total January-June sales were 30.0 million euro and they decreased 2.3 million euro from the previous year.
Average prices
| June 2020 Amount |
Change |
jan-June 2020
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 133 € | 32.1 % | 147 € | 14.3 % |
| Adr (Registered) | 82 € | -1.7 % | 181 € | 28.8 % |
| Revpar (Non-Registered) | 57 € | 14.3 % | 78 € | 19.3 % |
| Bed Night (Registered) | 39 € | -7.0 % | 94 € | 22.7 % |
| Revpar (Registered) | 18 € | -58.2 % | 91 € | 5.3 % |
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 1.3 million in July 2020.
Tax free sales +6.7 % (January)
Tax free sales increased seven percent from the previous year.
(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (June)
Registered Accommodation
17 accommodation establishments (-8)
1,200 rooms (-510)
2,900 beds (-1,100)
Room utilization 22.1 % (-30)
(for establishments, which were open)
Unsold rooms 900
Bed utilization 15.9 % (-23)
Airbnb and HomeAway
670 accommodation establishments (-31)
590 apartments (-2)
1,100 rooms (+0)
Apartment utilization 42.9 % (-6.7)
(for apartments in use)
Unsold apartments 340
Registered room utilization for establishments, which were open
Website's user sessions by language
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in July was 8.81/10 (-0.3).
Hotel customer satisfaction by nationalities
Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221, kirjaamo@rovaniemi.fi, rovaniemi.fi
