Rovaniemi
Accommodation and Travel Stats

March 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (February)
icon: star 89,700
6 %
icon: finland 17,000
17 %
icon: foreign 72,700
3 %
Top 3:
Israel
11,600
0 %
France
10,300
8 %
Germany
7,400
34 %
Visitors icon
Visitors (February)
icon: star 40,800
1 %
icon: finland 9,500
15 %
icon: foreign 31,300
5 %
Top 3:
Israel
4,400
5 %
Germany
3,900
10 %
France
2,800
7 %
Accommodation Sales icon
Accommodation Sales (February)
icon: star 8.5 mill.
11 %
Average prices:
Night
94.60 €
4.40 €
Room
182.10 €
13.50 €
RevPAR
145.20 €
5.30 €
Capacity icon
Capacity (February)
icon: establishment 26
0 %
icon: room 2,000
4 %
icon: bed 4,700
4 %
Tax Free icon
Tax Free (January)
icon: star 7 %
Russia
19 %
China
62 %
Japan
99 %
Weather icon
Weather
icon: temperature -3.8 °C
1.2 °C
icon: rain 34 mm
13 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased six percent (February)

In February 2020, 89,700 bed nights were recorded in Rovaniemi (+5.7 %), of which 17,000 nights were spent by domestic visitors and 72,700 nights by foreigners. Domestic bed nights increased 17 percent and foreign bed nights increased three percent. In total, bed nights increased six percent from last year's February.

Most foreign bed nights were recorded for travelers from Israel (11,600 nights).

75,300 nights (+5.6 %) were spend by leisure visitors and 14,300 nights (+6.4 %) by business visitors.

Between January and February, 34,900 bed nights (+24.7 %) were recorded for domestic visitors and 153,000 (+7.7 %) for foreigners in Rovaniemi, in total 188,000 (+10.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.9 percent (February)

Total of 1.8 million bed nights (+7.2 %) were recorded in the whole country, of which 1.2 million nights (+10.1 %) were spent by domestic visitors and 613,000 nights (+1.9 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 4.9 % (-0.1 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 11.9 %.

40,800 tourists arrived to accommodation (February)

Arrivals to registered accommodation decreased one percent compared to earlier year. Of all arrivals, 23.4 percent were domestic, and 76.6 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.04) and foreigners 2.3 nights (+0.19).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

16,700 air travelers

The airport received a total of 16,700 passengers, which means air passenger arrivals decreased 51 percent.

Of local passengers, 25.9 % arrived from abroad, thus the share of domestic passengers was 74.1 %.

In addition, there were 20,600 passengers departing the airport (-46.2 %), therefore the total number of trips via the airport was 37,300.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 10.4 million euro (February)

Total accommodation sales in February were 10.4 million euro (+1.5 million). The share of Airbnb and HomeAway was 23.2 percent. Therefore, registered accommodation sales were 8.5 million euro (+832,000) and Airbnb and HomeAway sales 2.0 million euro (+692,000).

Total January-February sales were 23.6 million euro and they increased 5.1 million euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 182 € 8.0 % 197 € 13.6 % 
Adr (Airbnb & Homeaway) 152 € -1.3 % 175 € 1.2 %
Revpar (Registered) 145 € 3.8 % 155 € 14.8 % 
Revpar (Airbnb & Homeaway) 104 € 13.0 %  112 € 19.4 % 
Bed Night (Registered) 95 € 4.9 % 101 € 9.8 %

Tax free sales +6.7 % (January)

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (February)

Registered Accommodation

26 accommodation establishments (+0)
2,000 rooms (+68)
4,700 beds (+161)

Room utilization 79.8 % (-3.2)
Unsold rooms 390

Airbnb and HomeAway

790 apartments (+126)
101 private rooms (+1)
26 shared rooms (+4)

Apartment utilization 68.8 % (+8.7)
Unsold apartments 250

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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