Rovaniemi
Accommodation and Travel Stats
August 2023
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
43,300
24,300
19,000
27,300
15,400
11,900
2.3 mill. €
25
1,800
4,200
39 %
31 %
63,400 bed nights in paid accommodation
Total of 63,400 bed nights (+10.0 %) were recorded in paid accommodation in Rovaniemi in August 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 68 % and non-registered 32 %.
Between January and August, the number of paid bed nights was 736,000 (+34.5 %). Share of registered was 69 % and non-registered 31 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased seven percent
In August 2023, 43,300 registered bed nights were recorded in Rovaniemi (+7.1 %), of which 24,300 nights were spent by domestic visitors and 19,000 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights increased 18 percent. In total, registered bed nights increased seven percent from last year's August.
30,700 nights (+4.2 %) were spend by leisure visitors and 12,600 nights (+15.0 %) by business visitors.
Between January and August, 179,000 registered bed nights (+1.8 %) were recorded for domestic visitors and 328,000 (+52.6 %) for foreigners in Rovaniemi, in total 507,000 (+29.8 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
27,300 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 56.4 percent were domestic, and 43.6 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.1) and foreigners 1.6 nights (+0.03).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
12,400 air travelers
The airport received a total of 12,400 passengers, which means air passenger arrivals increased five percent.
Of local passengers, 3.1 % arrived from abroad, thus the share of domestic passengers was 96.9 %.
In addition, there were 13,200 passengers departing the airport (+6.9 %), therefore the total number of trips via the airport was 25,600 (+5.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 3.3 million euro
Total accommodation sales in August were 3.3 million euro (+696,000). The share of Airbnb and Vrbo was 28.0 percent. Therefore, registered accommodation sales were 2.3 million euro (+354,000) and non-registered sales 914,000 euro (+341,000).
Total January-August sales were 55.7 million euro and they increased 20.6 million euro from the previous year.
Average prices
|
August 2023
Amount |
Change |
jan-August 2023
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 169 € | 33.7 % | 196 € | 31.9 % |
| Adr (Registered) | 109 € | 11.8 % | 172 € | 12.3 % |
| Revpar (Non-Registered) | 76 € | 10.4 % | 110 € | 34.0 % |
| Bed Night (Registered) | 54 € | 10.0 % | 87 € | 16.7 % |
| Revpar (Registered) | 42 € | 9.0 % | 98 € | 39.5 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
25 accommodation establishments (+1)
1,800 rooms (+130)
4,200 beds (+260)
Room utilization 38.8 % (-1.0)
Unsold rooms 1,100
Bed utilization 30.7 % (+0.8)
Airbnb and Vrbo
780 accommodation establishments (+240)
700 apartments (+230)
1,300 rooms (+370)
Apartment utilization 45.1 % (-9.6)
Unsold apartments 390
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Finavia, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard