Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 175 percent (November)
In November 2021, 46,100 registered bed nights were recorded in Rovaniemi (+174.5 %), of which 22,100 nights were spent by domestic visitors and 24,100 nights by foreigners. Registered domestic bed nights increased 48 percent and registered foreign bed nights increased 1,100 percent. In total, registered bed nights increased 175 percent from last year's November.
34,600 nights (+296.5 %) were spend by leisure visitors and 11,500 nights (+42.4 %) by business visitors.
Between January and November, 245,000 registered bed nights (+36.8 %) were recorded for domestic visitors and 67,600 (-65.8 %) for foreigners in Rovaniemi, in total 313,000 (-16.9 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
21,600 tourists arrived to registered accommodation (November)
Arrivals to registered accommodation increased 161 percent compared to earlier year. Of all registered arrivals, 58.1 percent were domestic, and 41.9 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.15) and foreigners 2.7 nights (-1.2).
56,500 air travelers
The airport received a total of 56,500 passengers, which means air passenger arrivals increased 1,100 percent.
Of local passengers, 44.4 % arrived from abroad, thus the share of domestic passengers was 55.6 %.
In addition, there were 51,200 passengers departing the airport (+1,103.6 %), therefore the total number of trips via the airport was 108,000 (+1,079.9 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
|Adr (Non-Registered)||260 €||44.9 %||161 €||12.2 %|
|Revpar (Non-Registered)||183 €||126.6 %||79 €||10.0 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
640 accommodation establishments (-17)
580 apartments (-4)
1,100 rooms (+42)
Apartment utilization 70.5 % (+25)
Unsold apartments 172
Registered room utilization for establishments
Global Google searches for "rovaniemi"
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in December was 8.75/10 (-0.08).