Rovaniemi
Accommodation and Travel Stats
September 2021
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
39,800
31,700
8,200
23,000
18,400
4,700
1.9 mill. €
23
1,700
4,000
38 %
30 %
6.1 °C
51 mm
Registered bed nights increased 35 percent (August)
In August 2021, 39,800 registered bed nights were recorded in Rovaniemi (+35.1 %), of which 31,700 nights were spent by domestic visitors and 8,200 nights by foreigners. Registered domestic bed nights increased 23 percent and registered foreign bed nights increased 115 percent. In total, registered bed nights increased 35 percent from last year's August.
29,800 nights (+39.4 %) were spend by leisure visitors and 10,000 nights (+23.8 %) by business visitors.
Between January and August, 168,000 registered bed nights (+34.2 %) were recorded for domestic visitors and 28,800 (-85.1 %) for foreigners in Rovaniemi, in total 197,000 (-38.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
23,000 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 79.8 percent were domestic, and 20.2 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.02) and foreigners 1.8 nights (+0.3).
8,200 air travelers
The airport received a total of 8,200 passengers, which means air passenger arrivals increased 46 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 8,600 passengers departing the airport (+56.4 %), therefore the total number of trips via the airport was 16,900 (+51.3 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Average prices
|
September 2021
Amount |
Change |
jan-September 2021
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 116 € | -2.5 % | 131 € | -7.0 % |
| Revpar (Non-Registered) | 60 € | 12.6 % | 57 € | -21.1 % |
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Airbnb and Vrbo
430 accommodation establishments (-61)
380 apartments (-54)
700 rooms (-103)
Apartment utilization 52.2 % (+7.0)
Unsold apartments 181
Registered room utilization for establishments
Global Google searches for "rovaniemi"
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.81/10 (0.0).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard