Rovaniemi
Accommodation and Travel Stats

April 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 38,500
48 %
icon: finland 9,600
44 %
icon: foreign 28,900
50 %
Visitors icon
Visitors (March)
icon: star 16,500
52 %
icon: finland 5,400
47 %
icon: foreign 11,200
54 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 3.4 mill.
44 %
Average prices:
Night
87.40 €
6.20 €
Room
162.40 €
9.90 €
RevPAR
59.60 €
44.80 €
Tax Free icon
Tax Free (January)
icon: star 7 %
Russia
19 %
China
62 %
Japan
99 %
Weather icon
Weather
icon: temperature -1.1 °C
3.1 °C
icon: rainfall 14 mm
7 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

38,500 registered bed nights (March)

In March 2020, 38,500 bed nights were recorded in Rovaniemi (-48.4 %), of which 9,600 nights were spent by domestic visitors and 28,900 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 50 percent. In total, bed nights decreased 48 percent from last year's March.

30,600 nights (-48.3 %) were spend by leisure visitors and 8,000 nights (-48.9 %) by business visitors.

Between January and March, 44,500 bed nights (-1.3 %) were recorded for domestic visitors and 182,000 (-8.9 %) for foreigners in Rovaniemi, in total 227,000 (-7.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 3.9 percent (March)

Total of 989,000 bed nights (-46.9 %) were recorded in the whole country, of which 722,000 nights (-44.3 %) were spent by domestic visitors and 267,000 nights (-53.0 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 3.9 % (-0.1 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 10.8 %.

16,500 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 52 percent compared to earlier year. Of all arrivals, 32.4 percent were domestic, and 67.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.09) and foreigners 2.6 nights (+0.21).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

510 air travelers

The airport received a total of 510 passengers, which means air passenger arrivals decreased 97 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 530 passengers departing the airport (-97.0 %), therefore the total number of trips via the airport was 1,000.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
April 2020
Amount
Change jan-April 2020
Amount
Change
Adr (Non-Registered) 147 € 38.7 %  152 € 11.2 % 
Revpar (Non-Registered) 73 € 63.3 %  89 € 24.9 % 

Tax free sales +6.7 % (January)

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and HomeAway

750 accommodation establishments (-10)
650 apartments (+18)
1,200 rooms (+9)

Apartment utilization 49.5 % (+7.5)
Unsold apartments 330

Registered room utilization

Website's user sessions by language

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in April was 8.83/10 (-0.2).

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Visit Rovaniemi>
Lordinaukio, Maakuntakatu 29-31, 96200 Rovaniemi
(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi

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