Rovaniemi
Accommodation and Travel Stats

December 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 16,800
74 %
icon: finland 14,900
44 %
icon: foreign 1,900
95 %
Top 3:
Czech Republic
620
373 %
Poland
250
41 %
Estonia
200
9 %
Visitors icon
Visitors (November)
icon: star 8,300
74 %
icon: finland 7,800
48 %
icon: foreign 500
97 %
Top 3:
United Kingdom
88
93 %
Germany
76
88 %
Sweden
56
91 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.9 mill. €
87 %
Average prices:
Night
60.50 €
50.00 €
Room
137.30 €
113.50 €
RevPAR
40.80 €
187.50 €
Capacity icon
Capacity
icon: room 1,400
28 %
icon: bed 3,400
28 %
Weather icon
Weather
icon: temperature -4.4 °C
0.1 °C
icon: rainfall 58 mm
5 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

16,800 registered bed nights (November)

In November 2020, 16,800 bed nights were recorded in Rovaniemi (-73.7 %), of which 14,900 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased 74 percent from last year's November.

Most foreign bed nights were recorded for travelers from Czech Republic (620 nights).

8,700 nights (-79.3 %) were spend by leisure visitors and 8,100 nights (-62.8 %) by business visitors.

Between January and November, 179,000 bed nights (-25.4 %) were recorded for domestic visitors and 197,000 (-45.6 %) for foreigners in Rovaniemi, in total 377,000 (-37.5 %) nights.

Preliminary bed nights

Based on Benchmarking Alliance data, there were 31,700 bed nights in December 2020.

Registered bed nights

Bed nights by country of arrival

Market share 2.1 percent (November)

Total of 815,000 bed nights (-47.9 %) were recorded in the whole country, of which 728,000 nights (-34.3 %) were spent by domestic visitors and 87,200 nights (-80.9 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 2.1 % (-2.0 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 2.2 %.

8,300 tourists arrived to accommodation (November)

Arrivals to registered accommodation decreased 74 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (+0.12) and foreigners 3.9 nights (+1.6).

4,900 air travelers

The airport received a total of 4,900 passengers, which means air passenger arrivals decreased 93 percent.

Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.

In addition, there were 4,300 passengers departing the airport (-93.8 %), therefore the total number of trips via the airport was 9,100 (-93.5 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.6 million euro

Total accommodation sales in December were 2.6 million euro (-16.8 million). The share of Airbnb and Vrbo was 27.2 percent. Therefore, registered accommodation sales were 1.9 million euro (-13.0 million) and non-registered sales 718,000 euro (-2.9 million).

Total January-December sales were 41.1 million euro and they decreased 26.8 million euro from the previous year.

Average prices

= change at least 10 %
December 2020
Amount
Change jan-December 2020
Amount
Change
Adr (Non-Registered) 179 € -30.4 % 137 € -10.1 %
Adr (Registered) 137 € -45.3 % 154 € 6.6 %
Revpar (Non-Registered) 75 € -56.4 % 64 € -18.1 %
Bed Night (Registered) 60 € -45.3 % 77 € 2.9 %
Revpar (Registered) 41 € -82.1 % 63 € -26.3 %

Preliminary accommodation sales

Based on Benchmarking Alliance data, registered accommodation sales were 1.9 million in December 2020.

Tax free sales +6.7 % (January)

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

1,400 rooms (-550)
3,400 beds (-1,300)

Room utilization 29.7 % (-61)
Unsold rooms 980

Airbnb and Vrbo

590 accommodation establishments (-380)
520 apartments (-320)
970 rooms (-660)

Apartment utilization 41.9 % (-25)
Unsold apartments 300

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction

Average customer satisfaction score on Booking.com given by hotel customers in December was 8.83/10 (-0.16).

Hotel customer satisfaction by nationalities

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Sources: Airdna, Benchmarking Alliance, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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