Rovaniemi
Accommodation and Travel Stats

December 2019

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (November)
icon: star 63,800
4 %
icon: finland 25,900
16 %
icon: foreign 37,900
3 %
Visitors icon
Visitors (November)
icon: star 31,600
1 %
icon: finland 14,700
11 %
icon: foreign 16,900
6 %
Accommodation Sales icon
Accommodation Sales (November)
icon: star 4.6 mill.
17 %
Average prices:
Night
71.80 €
7.80 €
Room
132.50 €
14.20 €
RevPAR
86.90 €
12.70 €
Capacity icon
Capacity (November)
icon: establishment 23
4 %
icon: room 1,700
0 %
icon: bed 4,100
0 %
Tax Free icon
Tax Free (November)
icon: star 13 %
Russia
30 %
China
69 %
Japan
260 %
Weather icon
Weather
icon: temperature -3.7 °C
2.9 °C
icon: rain 52 mm
18 mm

Temperature

Rainfall

Registered bed nights increased four percent (November)

In November 2019, 63,800 bed nights were recorded in Rovaniemi (+4.0 %), of which 25,900 nights were spent by domestic visitors and 37,900 nights by foreigners. Domestic bed nights increased 16 percent and foreign bed nights decreased three percent. In total, bed nights increased four percent from last year's November.

Between January and November, 240,000 bed nights (+16.9 %) were recorded for domestic visitors and 363,000 (+9.2 %) for foreigners in Rovaniemi, in total 603,000 (+12.2 %) nights.

43,800 nights (-1.6 %) were spend by leisure visitors and 20,000 nights (+18.8 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 4.1 percent (November)

Total of 1.6 million bed nights (+4.9 %) were recorded in the whole country, of which 1.1 million nights (+5.5 %) were spent by domestic visitors and 453,000 nights (+3.4 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 4.1 % (-0.0 percentage points), out of domestic bed nights 2.3 % and foreign bed nights 8.4 %.

31,600 tourists arrived to accommodation (November)

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 46.5 percent were domestic, and 53.5 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.07) and foreigners 2.2 nights (+0.07).

910 international congress guests in 2018

The number of international congress quests decreased 46 percent from the previous year.

There was a total of 7.0 congresses organized (-2.0) in 2018.

30,200 air travelers (November)

The airport received a total of 30,200 passengers, which means air passenger arrivals increased three percent.

Of local passengers, 12.9 % arrived from abroad, thus the share of domestic passengers was 87.1 %.

In addition, there were 28,000 passengers departing the airport (-0.6 %), therefore the total number of trips via the airport was 58,200.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 5.4 million euro (November)

Total accommodation sales in November were 5.4 million euro (+861,000). The share of Airbnb was 17.4 percent. Therefore, registered accommodation sales were 4.6 million euro (+657,000) and Airbnb sales 797,000 euro (+204,000).

Total January-November sales were 47.2 million euro and they increased 6.2 million euro from the previous year.

Average prices

= change at least 10 %
November 2019
Amount
Change jan-November 2019
Amount
Change
Adr (Airbnb) 142 € 4.3 % 132 € 4.6 %
Adr (Registered) 132 € 12.0 %  116 € 7.2 %
Revpar (Registered) 87 € 17.0 %  69 € 7.4 %
Bed Night (Registered) 72 € 12.2 %  66 € 0.6 %
Revpar (Airbnb) 64 € -4.2 % 61 € 5.3 %

Tax free sales -13.2 % (November)

Tax free sales decreased 13 percent from the previous year.

(Russians -29.7 %, Chinese +69.0 %, Japanese +259.8 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (November)

Registered Accommodation

23 accommodation establishments (-1)
1,700 rooms (-7)
4,100 beds (-19)

Room utilization 65.6 % (+2.8)
Unsold rooms 590

Airbnb

600 apartments (+82)
110 private rooms (+25)
23 shared rooms (+1)

Apartment utilization 44.8 % (-4.0)
Unsold apartments 330

Registered room utilization

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi

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