Rovaniemi
Accommodation and Travel Stats

December 2021

Rovaniemi: Tourism in a nutshell

Registered accommodation. All changes are relative to the same period a year ago.

Bed Nights (November)

46,100

175 %

22,100

48 %

24,100

1,140 %

Visitors (November)

21,600

161 %

12,500

61 %

9,000

1,704 %

Accommodation Sales (November)

3.6 mill. €

285 %

Average prices:

Night

78.20 €

22.40 €

Room

156.00 €

63.20 €

RevPAR

70.00 €

48.00 €

Capacity (November)

5 %

1,700

2 %

4,100

1 %

Utilization (November)

45 %

89 %

38 %

126 %

Weather

-10.6 °C

6.2 °C

41 mm

16 mm

Registered bed nights increased 175 percent (November)

In November 2021, 46,100 registered bed nights were recorded in Rovaniemi (+174.5 %), of which 22,100 nights were spent by domestic visitors and 24,100 nights by foreigners. Registered domestic bed nights increased 48 percent and registered foreign bed nights increased 1,100 percent. In total, registered bed nights increased 175 percent from last year's November.

34,600 nights (+296.5 %) were spend by leisure visitors and 11,500 nights (+42.4 %) by business visitors.

Between January and November, 245,000 registered bed nights (+36.8 %) were recorded for domestic visitors and 67,600 (-65.8 %) for foreigners in Rovaniemi, in total 313,000 (-16.9 %) registered nights.

Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.

Registered bed nights

Registered bed nights by country of arrival

Market share 3.3 percent (November)

Total of 1.4 million registered bed nights (+70.7 %) were recorded in the whole country, of which 1.1 million nights (+52.8 %) were spent by domestic visitors and 279,000 nights (+221.1 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 3.3 % (+1.3 percentage points), out of domestic bed nights 2.0 % and foreign bed nights 8.6 %.

21,600 tourists arrived to registered accommodation (November)

Arrivals to registered accommodation increased 161 percent compared to earlier year. Of all registered arrivals, 58.1 percent were domestic, and 41.9 percent were from foreign countries.

During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.15) and foreigners 2.7 nights (-1.2).

56,500 air travelers

The airport received a total of 56,500 passengers, which means air passenger arrivals increased 1,100 percent.

Of local passengers, 44.4 % arrived from abroad, thus the share of domestic passengers was 55.6 %.

In addition, there were 51,200 passengers departing the airport (+1,103.6 %), therefore the total number of trips via the airport was 108,000 (+1,079.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

International = International cruise ships

Average prices

= change at least 10 %
	December 2021 Amount	Change	jan-December 2021 Amount	Change
Adr (Non-Registered)	260 €	44.9 %	161 €	12.2 %
Revpar (Non-Registered)	183 €	126.6 %	79 €	10.0 %

adr=average daily rate, revpar=revenue per available room (adr * utilization), bed night=accommodation sales per bed nights

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

640 accommodation establishments (-17)
580 apartments (-4)
1,100 rooms (+42)

Apartment utilization 70.5 % (+25)
Unsold apartments 172

Registered room utilization for establishments

Global Google searches for "rovaniemi"

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in December was 8.75/10 (-0.08).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

More information available at the dashboard

Rovaniemi Accommodation and Travel Stats