Rovaniemi
Accommodation and Travel Stats
May 2022
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
18,600
14,700
3,900
11,500
9,200
2,400
941,000 €
21
1,500
3,500
20 %
7.2 °C
30 mm
30,800 bed nights in paid accommodation
Total of 30,800 bed nights (+55.6 %) were recorded in paid accommodation in Rovaniemi in May 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 60 % and non-registered 40 %.
Between January and May, the number of paid bed nights was 374,000 (+183.6 %). Share of registered was 71 % and non-registered 29 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 46 percent
In May 2022, 18,600 registered bed nights were recorded in Rovaniemi (+46.0 %), of which 14,700 nights were spent by domestic visitors and 3,900 nights by foreigners. Registered domestic bed nights increased 27 percent and registered foreign bed nights increased 240 percent. In total, registered bed nights increased 46 percent from last year's May.
10,200 nights (+38.2 %) were spend by leisure visitors and 8,400 nights (+56.7 %) by business visitors.
Between January and May, 99,400 registered bed nights (+40.8 %) were recorded for domestic visitors and 167,000 (+1,713.4 %) for foreigners in Rovaniemi, in total 266,000 (+233.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
11,500 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 53 percent compared to earlier year. Of all registered arrivals, 79.3 percent were domestic, and 20.7 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.16) and foreigners 1.6 nights (+0.49).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
10,200 air travelers
The airport received a total of 10,200 passengers, which means air passenger arrivals increased 290 percent.
Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.
In addition, there were 10,600 passengers departing the airport (+312.2 %), therefore the total number of trips via the airport was 20,800 (+301.0 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.4 million euro
Total accommodation sales in May were 1.4 million euro (+479,000). The share of Airbnb and Vrbo was 32.4 percent. Therefore, registered accommodation sales were 941,000 euro (+248,000) and non-registered sales 452,000 euro (+231,000).
Total January-May sales were 28.0 million euro and they increased 21.1 million euro from the previous year.
Average prices
|
May 2022
Amount |
Change |
jan-May 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 141 € | 20.3 % | 159 € | 15.3 % |
| Adr (Registered) | 102 € | 10.3 % | 175 € | 53.4 % |
| Revpar (Non-Registered) | 58 € | 45.6 % | 89 € | 59.8 % |
| Bed Night (Registered) | 51 € | -7.0 % | 88 € | 40.6 % |
| Revpar (Registered) | 21 € | 5.1 % | 89 € | 266.9 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
21 accommodation establishments (+2)
1,500 rooms (+112)
3,500 beds (+350)
Room utilization 20.2 % (-1.0)
Unsold rooms 1,200
Airbnb and Vrbo
510 accommodation establishments (-6)
450 apartments (-2)
850 rooms (+17)
Apartment utilization 41.5 % (+7.2)
Unsold apartments 260
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Accommodation customer satisfaction (March)
Average customer satisfaction score on Booking.com given by accommodation customers in March was 8.68/10 (-0.16).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard