Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
Registered bed nights increased 250 percent (May)
In May 2021, 12,700 registered bed nights were recorded in Rovaniemi (+252.8 %), of which 11,500 nights were spent by domestic visitors and 1,100 nights by foreigners. Registered domestic bed nights increased 220 percent and registered foreign bed nights increased 2,300 percent. In total, registered bed nights increased 250 percent from last year's May.
7,300 nights (+355.9 %) were spend by leisure visitors and 5,400 nights (+170.2 %) by business visitors.
Between January and May, 69,800 registered bed nights (+39.2 %) were recorded for domestic visitors and 9,200 (-95.0 %) for foreigners in Rovaniemi, in total 79,000 (-66.0 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
7,600 tourists arrived to registered accommodation (May)
Arrivals to registered accommodation increased 350 percent compared to earlier year. Of all registered arrivals, 86.7 percent were domestic, and 13.3 percent were from foreign countries.
During May, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.39) and foreigners 1.1 nights (-0.7).
3,500 air travelers
The airport received a total of 3,500 passengers, which means air passenger arrivals increased 25 percent.
Of local passengers, 0.3 % arrived from abroad, thus the share of domestic passengers was 99.7 %.
In addition, there were 3,400 passengers departing the airport (+25.9 %), therefore the total number of trips via the airport was 6,900 (+25.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
|Adr (Non-Registered)||127 €||-3.8 %||136 €||-7.1 %|
|Adr (Registered)||97 €||17.8 %||109 €||-41.4 %|
|Revpar (Non-Registered)||52 €||-8.7 %||55 €||-29.3 %|
|Revpar (Registered)||36 €||93.2 %||26 €||-72.3 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,700 rooms (+600)
4,200 beds (+1,500)
Room utilization 36.9 % (+14)
Unsold rooms 1,100
Airbnb and Vrbo
500 accommodation establishments (-164)
440 apartments (-148)
830 rooms (-300)
Apartment utilization 40.7 % (-2.2)
Unsold apartments 260
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi"
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Accommodation customer satisfaction
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.7/10 (-0.12).