Rovaniemi
Accommodation and Travel Stats

September 2021

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 39,800
35 %
icon: finland 31,700
23 %
icon: foreign 8,200
115 %
Visitors icon
Visitors (August)
icon: star 23,000
30 %
icon: finland 18,400
22 %
icon: foreign 4,700
78 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 1.9 mill. €
54 %
Average prices:
Night
46.70 €
5.70 €
Room
94.70 €
6.90 €
RevPAR
35.70 €
5.20 €
Capacity icon
Capacity (August)
icon: establishment 23
21 %
icon: room 1,700
30 %
icon: bed 4,000
31 %
utilization icon
Utilization (August)
icon: room 38 %
9 %
icon: bed 30 %
8 %
Weather icon
Weather
icon: temperature 6.1 °C
3.2 °C
icon: rainfall 51 mm

Registered bed nights increased 35 percent (August)

In August 2021, 39,800 registered bed nights were recorded in Rovaniemi (+35.1 %), of which 31,700 nights were spent by domestic visitors and 8,200 nights by foreigners. Registered domestic bed nights increased 23 percent and registered foreign bed nights increased 115 percent. In total, registered bed nights increased 35 percent from last year's August.

29,800 nights (+39.4 %) were spend by leisure visitors and 10,000 nights (+23.8 %) by business visitors.

Between January and August, 168,000 registered bed nights (+34.2 %) were recorded for domestic visitors and 28,800 (-85.1 %) for foreigners in Rovaniemi, in total 197,000 (-38.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 1.9 % (+0.2 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 3.1 %.

23,000 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 30 percent compared to earlier year. Of all registered arrivals, 79.8 percent were domestic, and 20.2 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.02) and foreigners 1.8 nights (+0.3).

8,200 air travelers

The airport received a total of 8,200 passengers, which means air passenger arrivals increased 46 percent.

Of local passengers, 0.0 % arrived from abroad, thus the share of domestic passengers was 100.0 %.

In addition, there were 8,600 passengers departing the airport (+56.4 %), therefore the total number of trips via the airport was 16,900 (+51.3 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Non-Registered) 116 € -2.5 % 131 € -7.0 %
Revpar (Non-Registered) 60 € 12.6 % 57 € -21.1 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Airbnb and Vrbo

430 accommodation establishments (-61)
380 apartments (-54)
700 rooms (-103)

Apartment utilization 52.2 % (+7.0)
Unsold apartments 181

Registered room utilization for establishments

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 8.81/10 (0.0).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Business Finland, Finavia, Finnish Meteorological Institute, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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