Rovaniemi
Accommodation and Travel Stats

August 2023

Rovaniemi: Tourism in a nutshell

icon: star 43,300
7 %
icon: finland 24,300
0 %
icon: foreign 19,000
18 %
icon: star 27,300
10 %
icon: finland 15,400
6 %
icon: foreign 11,900
16 %
icon: star 2.3 mill. €
18 %
Average prices:
Night
54.20 €
4.90 €
Room
109.20 €
11.50 €
RevPAR
42.40 €
3.50 €
icon: establishment 25
4 %
icon: room 1,800
8 %
icon: bed 4,200
7 %
icon: room 39 %
3 %
icon: bed 31 %
3 %

Registered bed nights increased seven percent

In August 2023, 43,300 registered bed nights were recorded in Rovaniemi (+7.1 %), of which 24,300 nights were spent by domestic visitors and 19,000 nights by foreigners. Registered domestic bed nights decreased less than one percent and registered foreign bed nights increased 18 percent. In total, registered bed nights increased seven percent from last year's August.

30,700 nights (+4.2 %) were spend by leisure visitors and 12,600 nights (+15.0 %) by business visitors.

Between January and August, 179,000 registered bed nights (+1.8 %) were recorded for domestic visitors and 328,000 (+52.6 %) for foreigners in Rovaniemi, in total 507,000 (+29.8 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.9 percent

Total of 2.3 million registered bed nights (-0.4 %) were recorded in the whole country, of which 1.7 million nights (-2.9 %) were spent by domestic visitors and 604,000 nights (+7.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 1.9 % (+0.1 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 3.1 %.

Market share in Lapland 22.3 percent

Total of 194,000 registered bed nights (-2.8 %) were recorded in Lapland, of which 141,000 nights (-4.6 %) were spent by domestic visitors and 53,300 nights (+2.2 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 22.3 %, out of domestic bed nights 17.2 % and foreign bed nights 35.7 %.

27,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 10 percent compared to earlier year. Of all registered arrivals, 56.4 percent were domestic, and 43.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.1) and foreigners 1.6 nights (+0.03).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

12,400 air travelers

The airport received a total of 12,400 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 3.1 % arrived from abroad, thus the share of domestic passengers was 96.9 %.

In addition, there were 13,200 passengers departing the airport (+6.9 %), therefore the total number of trips via the airport was 25,600 (+5.9 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 3.3 million euro

Total accommodation sales in August were 3.3 million euro (+696,000). The share of Airbnb and Vrbo was 28.0 percent. Therefore, registered accommodation sales were 2.3 million euro (+354,000) and non-registered sales 914,000 euro (+341,000).

Total January-August sales were 55.7 million euro and they increased 20.6 million euro from the previous year.

Average prices

= change at least 10 %
August 2023
Amount
Change jan-August 2023
Amount
Change
Adr (Non-Registered) 169 € 33.7 % 196 € 31.9 %
Adr (Registered) 109 € 11.8 % 172 € 12.3 %
Revpar (Non-Registered) 76 € 10.4 % 110 € 34.0 %
Bed Night (Registered) 54 € 10.0 % 87 € 16.7 %
Revpar (Registered) 42 € 9.0 % 98 € 39.5 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
1,800 rooms (+130)
4,200 beds (+260)

Room utilization 38.8 % (-1.0)
Unsold rooms 1,100
Bed utilization 30.7 % (+0.8)

Airbnb and Vrbo

780 accommodation establishments (+240)
700 apartments (+230)
1,300 rooms (+370)

Apartment utilization 45.1 % (-9.6)
Unsold apartments 390

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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