Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
16,800 registered bed nights (November)
In November 2020, 16,800 bed nights were recorded in Rovaniemi (-73.7 %), of which 14,900 nights were spent by domestic visitors and 1,900 nights by foreigners. Domestic bed nights decreased 44 percent and foreign bed nights decreased 95 percent. In total, bed nights decreased 74 percent from last year's November.
Most foreign bed nights were recorded for travelers from Czech Republic (620 nights).
8,700 nights (-79.3 %) were spend by leisure visitors and 8,100 nights (-62.8 %) by business visitors.
Between January and November, 179,000 bed nights (-25.4 %) were recorded for domestic visitors and 197,000 (-45.6 %) for foreigners in Rovaniemi, in total 377,000 (-37.5 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Preliminary bed nights
Based on Benchmarking Alliance data, there were 31,700 bed nights in December 2020.
Registered bed nights
Bed nights by country of arrival
8,300 tourists arrived to accommodation (November)
Arrivals to registered accommodation decreased 74 percent compared to earlier year. Of all arrivals, 93.9 percent were domestic, and 6.1 percent were from foreign countries.
During November, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (+0.12) and foreigners 3.9 nights (+1.6).
4,900 air travelers
The airport received a total of 4,900 passengers, which means air passenger arrivals decreased 93 percent.
Of local passengers, 0.8 % arrived from abroad, thus the share of domestic passengers was 99.2 %.
In addition, there were 4,300 passengers departing the airport (-93.8 %), therefore the total number of trips via the airport was 9,100 (-93.5 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.6 million euro
Total accommodation sales in December were 2.6 million euro (-16.8 million). The share of Airbnb and Vrbo was 27.2 percent. Therefore, registered accommodation sales were 1.9 million euro (-13.0 million) and non-registered sales 718,000 euro (-2.9 million).
Total January-December sales were 41.1 million euro and they decreased 26.8 million euro from the previous year.
|Adr (Non-Registered)||179 €||-30.4 %||137 €||-10.1 %|
|Adr (Registered)||137 €||-45.3 %||154 €||6.6 %|
|Revpar (Non-Registered)||75 €||-56.4 %||64 €||-18.1 %|
|Bed Night (Registered)||60 €||-45.3 %||77 €||2.9 %|
|Revpar (Registered)||41 €||-82.1 %||63 €||-26.3 %|
Preliminary accommodation sales
Based on Benchmarking Alliance data, registered accommodation sales were 1.9 million in December 2020.
Tax free sales +6.7 % (January)
Tax free sales increased seven percent from the previous year.
(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,400 rooms (-550)
3,400 beds (-1,300)
Room utilization 29.7 % (-61)
Unsold rooms 980
Airbnb and Vrbo
590 accommodation establishments (-380)
520 apartments (-320)
970 rooms (-660)
Apartment utilization 41.9 % (-25)
Unsold apartments 300
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi"
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
The occurrence of hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in December was 8.83/10 (-0.16).