Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
22,100 registered bed nights (February)
In February 2021, 22,100 bed nights were recorded in Rovaniemi (-75.3 %), of which 17,400 nights were spent by domestic visitors and 4,700 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 75 percent from last year's February.
Most foreign bed nights were recorded for travelers from Germany (1,600 nights).
13,100 nights (-82.5 %) were spend by leisure visitors and 9,000 nights (-37.4 %) by business visitors.
Between January and February, 32,600 bed nights (-6.5 %) were recorded for domestic visitors and 6,400 (-95.8 %) for foreigners in Rovaniemi, in total 39,000 (-79.3 %) nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Bed nights by country of arrival
10,400 tourists arrived to accommodation (February)
Arrivals to registered accommodation decreased 75 percent compared to earlier year. Of all arrivals, 86.5 percent were domestic, and 13.5 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (+0.16) and foreigners 3.3 nights (+1.0).
3,700 air travelers
The airport received a total of 3,700 passengers, which means air passenger arrivals decreased 78 percent.
Of local passengers, 2.8 % arrived from abroad, thus the share of domestic passengers was 97.2 %.
In addition, there were 3,900 passengers departing the airport (-81.3 %), therefore the total number of trips via the airport was 7,600 (-79.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 1.6 million euro
Total accommodation sales in March were 1.6 million euro (-3.0 million). The share of Airbnb and Vrbo was 26.7 percent. Therefore, registered accommodation sales were 1.2 million euro (-2.4 million) and non-registered sales 434,000 euro (-521,000).
Total January-March sales were 5.2 million euro and they decreased 22.2 million euro from the previous year.
|Adr (Non-Registered)||133 €||1.7 %||146 €||-2.5 %|
|Adr (Registered)||123 €||-30.5 %||120 €||-38.7 %|
|Bed Night (Registered)||66 €||-30.5 %||66 €||-34.2 %|
|Revpar (Non-Registered)||57 €||-6.8 %||62 €||-26.8 %|
|Revpar (Registered)||28 €||-59.8 %||28 €||-78.2 %|
Registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
1,600 rooms (-360)
3,800 beds (-860)
Room utilization 23.1 % (-17)
Unsold rooms 1,200
Airbnb and Vrbo
550 accommodation establishments (-310)
480 apartments (-270)
930 rooms (-470)
Apartment utilization 43.0 % (-3.9)
Unsold apartments 270
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi"
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
The occurrence of hashtags on Instagram
The number of likes for posts with hashtags on Instagram
Hotel customer satisfaction
Average customer satisfaction score on Booking.com given by hotel customers in March was 8.84/10 (-0.15).