Rovaniemi
Accommodation and Travel Stats
September 2022
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
40,400
24,400
16,000
24,700
14,500
10,200
2.0 mill. €
24
1,600
4,000
40 %
30 %
7.7 °C
1 mm
59,800 bed nights in paid accommodation (August)
Total of 59,800 bed nights (+10.4 %) were recorded in paid accommodation in Rovaniemi in August 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 68 % and non-registered 32 %.
Between January and August, the number of paid bed nights was 550,000 (+91.2 %). Share of registered was 71 % and non-registered 29 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
40,400 registered bed nights (August)
In August 2022, 40,400 registered bed nights were recorded in Rovaniemi (+0.4 %), of which 24,400 nights were spent by domestic visitors and 16,000 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights increased 91 percent. In total, registered bed nights increased less than one percent from last year's August.
29,500 nights (-2.3 %) were spend by leisure visitors and 11,000 nights (+8.4 %) by business visitors.
Between January and August, 175,000 registered bed nights (+3.8 %) were recorded for domestic visitors and 215,000 (+640.5 %) for foreigners in Rovaniemi, in total 390,000 (+97.2 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
24,700 tourists arrived to registered accommodation (August)
Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 58.7 percent were domestic, and 41.3 percent were from foreign countries.
During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.04) and foreigners 1.6 nights (-0.19).
Visitor days
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights
Visitor nights by region
13,900 air travelers
The airport received a total of 13,900 passengers, which means air passenger arrivals increased 69 percent.
Of local passengers, 1.6 % arrived from abroad, thus the share of domestic passengers was 98.4 %.
In addition, there were 14,500 passengers departing the airport (+67.2 %), therefore the total number of trips via the airport was 28,400 (+68.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.7 million euro (August)
Total accommodation sales in August were 2.7 million euro (+291,000). The share of Airbnb and Vrbo was 24.9 percent. Therefore, registered accommodation sales were 2.0 million euro (+107,000) and non-registered sales 661,000 euro (+184,000).
Total January-August sales were 35.2 million euro and they increased 21.8 million euro from the previous year.
Average prices
|
August 2022
Amount |
Change |
jan-August 2022
Amount |
Change | |
|---|---|---|---|---|
| Adr (Non-Registered) | 129 € | 0.3 % | 148 € | 12.0 % |
| Adr (Registered) | 98 € | 2.8 % | 153 € | 47.0 % |
| Revpar (Non-Registered) | 76 € | 30.6 % | 83 € | 45.0 % |
| Bed Night (Registered) | 49 € | 5.3 % | 74 € | 43.7 % |
| Revpar (Registered) | 39 € | 7.4 % | 70 € | 148.1 % |
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization (August)
Registered Accommodation
24 accommodation establishments (+1)
1,600 rooms (-23)
4,000 beds (-11)
Room utilization 39.8 % (+1.7)
Unsold rooms 980
Bed utilization 30.0 % (+0.0)
Airbnb and Vrbo
530 accommodation establishments (+45)
470 apartments (+45)
900 rooms (+74)
Apartment utilization 58.5 % (+14)
Unsold apartments 197
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Accommodation customer satisfaction (June)
Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.62/10 (-0.08).
Accommodation customer satisfaction by nationalities
Key indicators
Bed nights
Arrivals
Sales
Travel key indicators: the darker the square the larger the value.
Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.
It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.
Temperature
Rainfall
Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard