Rovaniemi
Accommodation and Travel Stats

September 2022

Rovaniemi: Tourism in a nutshell

icon: star 40,400
0 %
icon: finland 24,400
24 %
icon: foreign 16,000
91 %
icon: star 24,700
6 %
icon: finland 14,500
22 %
icon: foreign 10,200
115 %
Average prices:
Night
49.30 €
2.50 €
Room
97.70 €
2.70 €
RevPAR
38.90 €
2.70 €
icon: establishment 24
4 %
icon: room 1,600
1 %
icon: bed 4,000
0 %
icon: room 40 %
4 %
icon: bed 30 %
0 %
icon: temperature 7.7 °C
1.6 °C
icon: rainfall 1 mm
50 mm

40,400 registered bed nights (August)

In August 2022, 40,400 registered bed nights were recorded in Rovaniemi (+0.4 %), of which 24,400 nights were spent by domestic visitors and 16,000 nights by foreigners. Registered domestic bed nights decreased 24 percent and registered foreign bed nights increased 91 percent. In total, registered bed nights increased less than one percent from last year's August.

29,500 nights (-2.3 %) were spend by leisure visitors and 11,000 nights (+8.4 %) by business visitors.

Between January and August, 175,000 registered bed nights (+3.8 %) were recorded for domestic visitors and 215,000 (+640.5 %) for foreigners in Rovaniemi, in total 390,000 (+97.2 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.7 percent (August)

Total of 2.3 million registered bed nights (+12.6 %) were recorded in the whole country, of which 1.8 million nights (-2.2 %) were spent by domestic visitors and 560,000 nights (+114.2 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 1.7 % (-0.2 percentage points), out of domestic bed nights 1.4 % and foreign bed nights 2.9 %.

Market share in Lapland 20.2 percent (August)

Total of 200,000 registered bed nights (-6.2 %) were recorded in Lapland, of which 148,000 nights (-20.1 %) were spent by domestic visitors and 51,500 nights (+88.4 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 20.2 %, out of domestic bed nights 16.4 % and foreign bed nights 31.2 %.

24,700 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased six percent compared to earlier year. Of all registered arrivals, 58.7 percent were domestic, and 41.3 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (-0.04) and foreigners 1.6 nights (-0.19).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

13,900 air travelers

The airport received a total of 13,900 passengers, which means air passenger arrivals increased 69 percent.

Of local passengers, 1.6 % arrived from abroad, thus the share of domestic passengers was 98.4 %.

In addition, there were 14,500 passengers departing the airport (+67.2 %), therefore the total number of trips via the airport was 28,400 (+68.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.7 million euro (August)

Total accommodation sales in August were 2.7 million euro (+291,000). The share of Airbnb and Vrbo was 24.9 percent. Therefore, registered accommodation sales were 2.0 million euro (+107,000) and non-registered sales 661,000 euro (+184,000).

Total January-August sales were 35.2 million euro and they increased 21.8 million euro from the previous year.

Average prices

= change at least 10 %
August 2022
Amount
Change jan-August 2022
Amount
Change
Adr (Non-Registered) 129 € 0.3 % 148 € 12.0 %
Adr (Registered) 98 € 2.8 % 153 € 47.0 %
Revpar (Non-Registered) 76 € 30.6 % 83 € 45.0 %
Bed Night (Registered) 49 € 5.3 % 74 € 43.7 %
Revpar (Registered) 39 € 7.4 % 70 € 148.1 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

24 accommodation establishments (+1)
1,600 rooms (-23)
4,000 beds (-11)

Room utilization 39.8 % (+1.7)
Unsold rooms 980
Bed utilization 30.0 % (+0.0)

Airbnb and Vrbo

530 accommodation establishments (+45)
470 apartments (+45)
900 rooms (+74)

Apartment utilization 58.5 % (+14)
Unsold apartments 197

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Accommodation customer satisfaction (June)

Average customer satisfaction score on Booking.com given by accommodation customers in June was 8.62/10 (-0.08).

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Booking.Com, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

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