Rovaniemi
Accommodation and Travel Stats

January 2019

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Rovaniemi has been awarded as "The Tourism Area of ​​the Year" in Finland in 2023*

Rovaniemi: Tourism in a nutshell

Total
icon: new 119,000
11 %
Registered Accommodation
icon: star 85,500
12 %
icon: finland 13,500
10 %
icon: foreign 72,000
12 %
Non-registered Accommodation
icon: star 33,600
11 %
Total
icon: new 54,500
13 %
Registered Accommodation
icon: star 38,500
14 %
icon: finland 7,600
0 %
icon: foreign 30,900
18 %
Non-registered Accommodation
icon: star 16,000
11 %
Total
icon: new 9.4 mill.
9 %
Registered Accommodation
icon: star 8.0 mill. €
9 %
Average prices:
Night
93.10 €
4.10 €
Room
178.00 €
0.60 €
RevPAR
130.80 €
5.40 €
Non-registered Accommodation
icon: star 1.4 mill.
9 %
Average prices:
Adr
171.80 €
13.80 €
RevPAR
85.40 €
3.10 €
Registered Accommodation
icon: establishment 26
18 %
icon: room 1,900
10 %
icon: bed 4,500
13 %
Non-registered Accommodation
icon: establishment 900
21 %
icon: room 1,500
23 %
Registered Accommodation
icon: room 74 %
4 %
icon: bed 62 %
2 %
Non-registered Accommodation
icon: entire place 50 %
5 %
Registered Accommodation
icon: star 2.2
2 %
icon: finland 1.8
10 %
icon: foreign 2.3
5 %

Paid bed nights

Registered bed nights increased 12 percent

In January 2019, 85,500 registered bed nights were recorded in Rovaniemi (+11.5 %), of which 13,500 nights were spent by domestic visitors and 72,000 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased 12 percent. In total, registered bed nights increased 12 percent from last year's January.

72,900 nights (+17.0 %) were spend by leisure visitors and 12,600 nights (-12.3 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.5 percent

Total of 1.5 million registered bed nights (+1.3 %) were recorded in the whole country, of which 869,000 nights (+1.6 %) were spent by domestic visitors and 678,000 nights (+0.9 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 5.5 % (+0.5 percentage points), out of domestic bed nights 1.6 % and foreign bed nights 10.6 %.

Market share in Lapland 25.0 percent

Total of 343,000 registered bed nights (+4.4 %) were recorded in Lapland, of which 74,300 nights (+0.8 %) were spent by domestic visitors and 268,000 nights (+5.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 25.0 %, out of domestic bed nights 18.2 % and foreign bed nights 26.8 %.

Length of stay was 2.2 nights in registered accommodation

Length of stay in registered accommodation decreased two percent compared to earlier year. In Rovaniemi, length of stay in January was on average 2.2 nights and in Finland 2.0 nights (+0.4 %).

During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights and foreigners 2.3 nights .

38,500 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 19.7 percent were domestic, and 80.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.16) and foreigners 2.3 nights (-0.13).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

34,700 air travelers

The airport received a total of 34,700 passengers, which means air passenger arrivals increased three percent.

Of local passengers, 19.9 % arrived from abroad, thus the share of domestic passengers was 80.1 %.

In addition, there were 41,900 passengers departing the airport (+9.6 %), therefore the total number of trips via the airport was 76,600 (+6.7 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 9.4 million euro

Total accommodation sales in January were 9.4 million euro (+745,000). The share of Airbnb and Vrbo was 15.2 percent. Therefore, registered accommodation sales were 8.0 million euro (+508,000) and non-registered sales 1.4 million euro (+237,000).

Average prices

= change at least 10 %
January 2019
Amount
Change
Adr (Registered) 178 € -0.3 %
Adr (Non-Registered) 172 € 8.8 %
Revpar (Registered) 131 € -4.0 %
Bed Night (Registered) 93 € -4.2 %
Revpar (Non-Registered) 85 € 3.7 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+4)
1,900 rooms (+171)
4,500 beds (+530)

Room utilization 73.5 % (-2.8)
Unsold rooms 500
Bed utilization 61.8 % (-1.0)

Airbnb and Vrbo

900 accommodation establishments (+155)
760 apartments (+132)
1,500 rooms (+280)

Apartment utilization 49.7 % (-2.4)
Unsold apartments 380

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team


* SMAL, Suoma, TAK Research, Visit Finland

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Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

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