Rovaniemi
Accommodation and Travel Stats
January 2019
Rovaniemi has been awarded as "The Tourism Area of the Year" in Finland in 2023*
Rovaniemi: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
119,000 bed nights in paid accommodation
Total of 119,000 bed nights (+11.5 %) were recorded in paid accommodation in Rovaniemi in January 2019. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 72 % and non-registered 28 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased 12 percent
In January 2019, 85,500 registered bed nights were recorded in Rovaniemi (+11.5 %), of which 13,500 nights were spent by domestic visitors and 72,000 nights by foreigners. Registered domestic bed nights increased 10 percent and registered foreign bed nights increased 12 percent. In total, registered bed nights increased 12 percent from last year's January.
72,900 nights (+17.0 %) were spend by leisure visitors and 12,600 nights (-12.3 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 2.2 nights in registered accommodation
Length of stay in registered accommodation decreased two percent compared to earlier year. In Rovaniemi, length of stay in January was on average 2.2 nights and in Finland 2.0 nights (+0.4 %).
During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights and foreigners 2.3 nights .
38,500 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 14 percent compared to earlier year. Of all registered arrivals, 19.7 percent were domestic, and 80.3 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.16) and foreigners 2.3 nights (-0.13).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
2,400 international congress guests in 2019
The number of international congress quests increased 160 percent from the previous year.
There was a total of 12 congresses organized (+5.0) in 2019.
34,700 air travelers
The airport received a total of 34,700 passengers, which means air passenger arrivals increased three percent.
Of local passengers, 19.9 % arrived from abroad, thus the share of domestic passengers was 80.1 %.
In addition, there were 41,900 passengers departing the airport (+9.6 %), therefore the total number of trips via the airport was 76,600 (+6.7 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 9.4 million euro
Total accommodation sales in January were 9.4 million euro (+745,000). The share of Airbnb and Vrbo was 15.2 percent. Therefore, registered accommodation sales were 8.0 million euro (+508,000) and non-registered sales 1.4 million euro (+237,000).
Average prices
January 2019
Amount |
Change | |
---|---|---|
Adr (Registered) | 178 € | -0.3 % |
Adr (Non-Registered) | 172 € | 8.8 % |
Revpar (Registered) | 131 € | -4.0 % |
Bed Night (Registered) | 93 € | -4.2 % |
Revpar (Non-Registered) | 85 € | 3.7 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
26 accommodation establishments (+4)
1,900 rooms (+171)
4,500 beds (+530)
Room utilization 73.5 % (-2.8)
Unsold rooms 500
Bed utilization 61.8 % (-1.0)
Airbnb and Vrbo
900 accommodation establishments (+155)
760 apartments (+132)
1,500 rooms (+280)
Apartment utilization 49.7 % (-2.4)
Unsold apartments 380
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* SMAL, Suoma, TAK Research, Visit Finland
Sustainable Travel Finland -liikkeiden määrä paikkakunnalla on 12 kpl
Lue lisää
STF-ohjelmasta
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard