Rovaniemi
Accommodation and Travel Stats
February 2019
Rovaniemi has been awarded as "The Tourism Area of the Year" in Finland in 2023*
Rovaniemi: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
118,000 bed nights in paid accommodation
Total of 118,000 bed nights (+12.3 %) were recorded in paid accommodation in Rovaniemi in February 2019. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 72 % and non-registered 28 %.
Between January and February, the number of paid bed nights was 237,000 (+11.9 %). Share of registered was 72 % and non-registered 28 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased 11 percent
In February 2019, 84,900 registered bed nights were recorded in Rovaniemi (+11.4 %), of which 14,500 nights were spent by domestic visitors and 70,400 nights by foreigners. Registered domestic bed nights increased 21 percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased 11 percent from last year's February.
71,400 nights (+28.3 %) were spend by leisure visitors and 13,500 nights (-34.4 %) by business visitors.
Between January and February, 28,000 registered bed nights (+15.4 %) were recorded for domestic visitors and 142,000 (+10.7 %) for foreigners in Rovaniemi, in total 170,000 (+11.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 2.1 nights in registered accommodation
Length of stay in registered accommodation decreased four percent compared to earlier year. In Rovaniemi, length of stay in February was on average 2.1 nights and in Finland 2.0 nights (-1.3 %).
During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+6.7 %) and foreigners 2.1 nights (-5.2 %).
41,300 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all registered arrivals, 20.1 percent were domestic, and 79.9 percent were from foreign countries.
During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.07) and foreigners 2.1 nights (-0.12).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
2,400 international congress guests in 2019
The number of international congress quests increased 160 percent from the previous year.
There was a total of 12 congresses organized (+5.0) in 2019.
36,700 air travelers
The airport received a total of 36,700 passengers, which means air passenger arrivals increased five percent.
Of local passengers, 22.4 % arrived from abroad, thus the share of domestic passengers was 77.6 %.
In addition, there were 38,100 passengers departing the airport (+11.5 %), therefore the total number of trips via the airport was 74,800 (+8.4 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 8.8 million euro
Total accommodation sales in February were 8.8 million euro (+1.0 million). The share of Airbnb and Vrbo was 12.8 percent. Therefore, registered accommodation sales were 7.7 million euro (+934,000) and non-registered sales 1.1 million euro (+112,000).
Total January-February sales were 18.2 million euro and they increased 1.8 million euro from the previous year.
Average prices
February 2019
Amount |
Change |
jan-February 2019
Amount |
Change | |
---|---|---|---|---|
Adr (Registered) | 169 € | 4.0 % | 173 € | 1.8 % |
Revpar (Registered) | 140 € | 0.7 % | 135 € | -1.6 % |
Adr (Non-Registered) | 136 € | -2.1 % | 154 € | 3.6 % |
Bed Night (Registered) | 90 € | 2.3 % | 92 € | -1.1 % |
Revpar (Non-Registered) | 82 € | -5.6 % | 84 € | -0.6 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
26 accommodation establishments (+4)
1,900 rooms (+180)
4,500 beds (+560)
Room utilization 83.0 % (-2.7)
Unsold rooms 320
Bed utilization 67.2 % (-1.6)
Airbnb and Vrbo
780 accommodation establishments (+117)
660 apartments (+97)
1,300 rooms (+174)
Apartment utilization 60.2 % (-2.3)
Unsold apartments 260
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team
* SMAL, Suoma, TAK Research, Visit Finland
Sustainable Travel Finland -liikkeiden määrä paikkakunnalla on 12 kpl
Lue lisää
STF-ohjelmasta
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
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