Rovaniemi
Accommodation and Travel Stats

February 2019

text/custom_text_green.html

Rovaniemi has been awarded as "The Tourism Area of ​​the Year" in Finland in 2023*

Rovaniemi: Tourism in a nutshell

Total
icon: new 118,000
12 %
Registered Accommodation
icon: star 84,900
11 %
icon: finland 14,500
21 %
icon: foreign 70,400
10 %
Non-registered Accommodation
icon: star 33,100
15 %
Total
icon: new 57,100
16 %
Registered Accommodation
icon: star 41,300
16 %
icon: finland 8,300
17 %
icon: foreign 33,000
16 %
Non-registered Accommodation
icon: star 15,800
15 %
Total
icon: new 8.8 mill.
14 %
Registered Accommodation
icon: star 7.7 mill. €
14 %
Average prices:
Night
90.20 €
2.00 €
Room
168.70 €
6.40 €
RevPAR
140.00 €
0.90 €
Non-registered Accommodation
icon: star 1.1 mill.
14 %
Average prices:
Adr
135.70 €
2.90 €
RevPAR
81.70 €
4.90 €
Registered Accommodation
icon: establishment 26
18 %
icon: room 1,900
11 %
icon: bed 4,500
14 %
Non-registered Accommodation
icon: establishment 780
18 %
icon: room 1,300
16 %
Registered Accommodation
icon: room 83 %
3 %
icon: bed 67 %
2 %
Non-registered Accommodation
icon: entire place 60 %
4 %
Registered Accommodation
icon: star 2.1
4 %
icon: finland 1.7
4 %
icon: foreign 2.1
5 %

Paid bed nights

Registered bed nights increased 11 percent

In February 2019, 84,900 registered bed nights were recorded in Rovaniemi (+11.4 %), of which 14,500 nights were spent by domestic visitors and 70,400 nights by foreigners. Registered domestic bed nights increased 21 percent and registered foreign bed nights increased 10 percent. In total, registered bed nights increased 11 percent from last year's February.

71,400 nights (+28.3 %) were spend by leisure visitors and 13,500 nights (-34.4 %) by business visitors.

Between January and February, 28,000 registered bed nights (+15.4 %) were recorded for domestic visitors and 142,000 (+10.7 %) for foreigners in Rovaniemi, in total 170,000 (+11.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 4.9 percent

Total of 1.7 million registered bed nights (+2.4 %) were recorded in the whole country, of which 1.1 million nights (+3.3 %) were spent by domestic visitors and 604,000 nights (+0.8 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 4.9 % (+0.4 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 11.7 %.

Market share in Lapland 21.9 percent

Total of 388,000 registered bed nights (+3.7 %) were recorded in Lapland, of which 104,000 nights (-2.7 %) were spent by domestic visitors and 284,000 nights (+6.2 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 21.9 %, out of domestic bed nights 14.0 % and foreign bed nights 24.8 %.

Length of stay was 2.1 nights in registered accommodation

Length of stay in registered accommodation decreased four percent compared to earlier year. In Rovaniemi, length of stay in February was on average 2.1 nights and in Finland 2.0 nights (-1.3 %).

During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+6.7 %) and foreigners 2.1 nights (-5.2 %).

41,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all registered arrivals, 20.1 percent were domestic, and 79.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.07) and foreigners 2.1 nights (-0.12).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

36,700 air travelers

The airport received a total of 36,700 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 22.4 % arrived from abroad, thus the share of domestic passengers was 77.6 %.

In addition, there were 38,100 passengers departing the airport (+11.5 %), therefore the total number of trips via the airport was 74,800 (+8.4 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.8 million euro

Total accommodation sales in February were 8.8 million euro (+1.0 million). The share of Airbnb and Vrbo was 12.8 percent. Therefore, registered accommodation sales were 7.7 million euro (+934,000) and non-registered sales 1.1 million euro (+112,000).

Total January-February sales were 18.2 million euro and they increased 1.8 million euro from the previous year.

Average prices

= change at least 10 %
February 2019
Amount
Change jan-February 2019
Amount
Change
Adr (Registered) 169 € 4.0 % 173 € 1.8 %
Revpar (Registered) 140 € 0.7 % 135 € -1.6 %
Adr (Non-Registered) 136 € -2.1 % 154 € 3.6 %
Bed Night (Registered) 90 € 2.3 % 92 € -1.1 %
Revpar (Non-Registered) 82 € -5.6 % 84 € -0.6 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+4)
1,900 rooms (+180)
4,500 beds (+560)

Room utilization 83.0 % (-2.7)
Unsold rooms 320
Bed utilization 67.2 % (-1.6)

Airbnb and Vrbo

780 accommodation establishments (+117)
660 apartments (+97)
1,300 rooms (+174)

Apartment utilization 60.2 % (-2.3)
Unsold apartments 260

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Business Finland, Finavia, Statistics Finland, Visitory Research Team


* SMAL, Suoma, TAK Research, Visit Finland

Sustainable Travel Finland -liikkeiden määrä paikkakunnalla on 12 kpl
Lue lisää STF-ohjelmasta




Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

More information available at the dashboard

Navigate

previous
next