Rovaniemi
Accommodation and Travel Stats

February 2019

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 84,900
11 %
icon: finland 14,500
21 %
icon: foreign 70,400
10 %
Top 3:
China
13,300
9 %
Israel
11,600
10 %
France
9,500
24 %
Visitors icon
Visitors
icon: star 41,300
16 %
icon: finland 8,300
17 %
icon: foreign 33,000
16 %
Top 3:
China
7,600
3 %
Israel
4,200
64 %
Germany
3,600
151 %
Accommodation Sales icon
Accommodation Sales
icon: star 7.7 mill.
14 %
Average prices:
Night
90.20 €
2.00 €
Room
168.60 €
6.40 €
RevPAR
140.00 €
0.90 €
Capacity icon
Capacity
icon: establishment 26
18 %
icon: room 1,900
11 %
icon: bed 4,500
14 %
Tax Free icon
Tax Free
icon: star 31 %
Russia
44 %
China
28 %
Japan
37 %
Weather icon
Weather
icon: temperature -9.4 °C
4.1 °C
icon: rain 33 mm
26 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 11 percent

In February 2019, 84,900 bed nights were recorded in Rovaniemi (+11.4 %), of which 14,500 nights were spent by domestic visitors and 70,400 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights increased 10 percent. In total, bed nights increased 11 percent from last year's February.

Most foreign bed nights were recorded for travelers from China (13,300 nights).

71,400 nights (+28.3 %) were spend by leisure visitors and 13,500 nights (-34.4 %) by business visitors.

Between January and February, 28,000 bed nights (+15.4 %) were recorded for domestic visitors and 142,000 (+10.7 %) for foreigners in Rovaniemi, in total 170,000 (+11.5 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 4.9 percent

Total of 1.7 million bed nights (+2.0 %) were recorded in the whole country, of which 1.1 million nights (+2.8 %) were spent by domestic visitors and 601,000 nights (+0.4 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 4.9 % (+0.4 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 11.7 %.

41,300 tourists arrived to accommodation

Arrivals to registered accommodation increased 16 percent compared to earlier year. Of all arrivals, 20.1 percent were domestic, and 79.9 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.7 nights (+0.07) and foreigners 2.1 nights (-0.12).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

36,700 air travelers

The airport received a total of 36,700 passengers, which means air passenger arrivals increased five percent.

Of local passengers, 22.4 % arrived from abroad, thus the share of domestic passengers was 77.6 %.

In addition, there were 38,100 passengers departing the airport (+11.5 %), therefore the total number of trips via the airport was 74,800.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 8.9 million euro

Total accommodation sales in February were 8.9 million euro (+958,000). The share of Airbnb and HomeAway was 16.6 percent. Therefore, registered accommodation sales were 7.7 million euro (+935,000) and Airbnb and HomeAway sales 1.3 million euro (+23,200).

Total January-February sales were 18.5 million euro and they increased 1.6 million euro from the previous year.

Average prices

= change at least 10 %
February 2019
Amount
Change jan-February 2019
Amount
Change
Adr (Registered) 169 € 3.9 % 173 € 1.7 %
Adr (Airbnb & Homeaway) 154 € -10.2 %  173 € -5.2 %
Revpar (Registered) 140 € 0.7 % 135 € -1.6 %
Revpar (Airbnb & Homeaway) 92 € -13.9 %  94 € -9.1 %
Bed Night (Registered) 90 € 2.3 % 92 € -1.1 %

Tax free sales -30.8 %

Tax free sales decreased 31 percent from the previous year.

(Russians -43.7 %, Chinese -27.9 %, Japanese -36.9 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+4)
1,900 rooms (+180)
4,500 beds (+560)

Room utilization 83.0 % (-2.7)
Unsold rooms 320

Airbnb and HomeAway

660 apartments (+96)
100 private rooms (+21)
22 shared rooms (+0)

Apartment utilization 60.1 % (-2.5)
Unsold apartments 270

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

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(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi

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