Rovaniemi
Accommodation and Travel Stats

January 2020

Rovaniemi: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 98,500
15 %
icon: finland 17,900
33 %
icon: foreign 80,600
12 %
Top 3:
China
14,200
34 %
Russia
10,700
11 %
France
9,400
4 %
Visitors icon
Visitors
icon: star 43,100
12 %
icon: finland 10,000
33 %
icon: foreign 33,100
7 %
Top 3:
China
8,300
33 %
Russia
3,200
14 %
France
2,500
13 %
Accommodation Sales icon
Accommodation Sales
icon: star 10.4 mill.
31 %
Average prices:
Night
106.10 €
13.00 €
Room
211.90 €
33.80 €
RevPAR
165.60 €
34.80 €
Capacity icon
Capacity
icon: establishment 26
0 %
icon: room 2,000
4 %
icon: bed 4,700
4 %
Tax Free icon
Tax Free
icon: star 7 %
Russia
19 %
China
62 %
Japan
99 %
Weather icon
Weather
icon: temperature -6.7 °C
8.1 °C
icon: rain 49 mm
23 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel trends.

Temperature

Rainfall

Registered bed nights increased 15 percent

In January 2020, 98,500 bed nights were recorded in Rovaniemi (+15.2 %), of which 17,900 nights were spent by domestic visitors and 80,600 nights by foreigners. Domestic bed nights increased 33 percent and foreign bed nights increased 12 percent. In total, bed nights increased 15 percent from last year's January.

Most foreign bed nights were recorded for travelers from China (14,200 nights).

83,400 nights (+14.4 %) were spend by leisure visitors and 15,100 nights (+19.9 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 5.9 percent

Total of 1.7 million bed nights (+8.3 %) were recorded in the whole country, of which 954,000 nights (+10.5 %) were spent by domestic visitors and 712,000 nights (+5.5 %) by foreigners.

The market share of Rovaniemi out of total bed nights was 5.9 % (+0.4 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 11.3 %.

43,100 tourists arrived to accommodation

Arrivals to registered accommodation increased 12 percent compared to earlier year. Of all arrivals, 23.3 percent were domestic, and 76.7 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (+0.0) and foreigners 2.4 nights (+0.11).

2,400 international congress guests in 2019

The number of international congress quests increased 160 percent from the previous year.

There was a total of 12 congresses organized (+5.0) in 2019.

38,000 air travelers

The airport received a total of 38,000 passengers, which means air passenger arrivals increased 10 percent.

Of local passengers, 23.4 % arrived from abroad, thus the share of domestic passengers was 76.6 %.

In addition, there were 45,200 passengers departing the airport (+7.9 %), therefore the total number of trips via the airport was 83,200.

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 13.1 million euro

Total accommodation sales in January were 13.1 million euro (+3.6 million). The share of Airbnb and HomeAway was 25.8 percent. Therefore, registered accommodation sales were 10.4 million euro (+2.5 million) and Airbnb and HomeAway sales 2.7 million euro (+1.1 million).

Average prices

= change at least 10 %
January 2020
Amount
Change
Adr (Registered) 210 € 19.0 % 
Adr (Airbnb & Homeaway) 196 € 2.5 %
Revpar (Registered) 166 € 26.6 % 
Revpar (Airbnb & Homeaway) 119 € 24.6 % 
Bed Night (Registered) 106 € 14.0 % 

Tax free sales +6.7 %

Tax free sales increased seven percent from the previous year.

(Russians -18.6 %, Chinese +62.5 %, Japanese +98.5 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

26 accommodation establishments (+0)
2,000 rooms (+69)
4,700 beds (+185)

Room utilization 78.2 % (+4.7)
Unsold rooms 430

Airbnb and HomeAway

900 apartments (+142)
116 private rooms (-3)
25 shared rooms (+0)

Apartment utilization 60.5 % (+11)
Unsold apartments 360

Registered room utilization

Website's user sessions by language

Sources: Airdna, Business Finland, Finavia, Finnish Meteorological Institute, Global Blue, Statistics Finland

Visit Rovaniemi>
Lordinaukio, Maakuntakatu 29-31, 96200 Rovaniemi
(016) 346 270, info@visitrovaniemi.fi, visitrovaniemi.fi

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