Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
47,600 bed nights in paid accommodation
Total of 47,600 bed nights (+60.2 %) were recorded in paid accommodation in Rovaniemi in October 2021. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 71 % and non-registered 29 %.
Between January and October, the number of paid bed nights was 384,000 (-32.2 %). Share of registered was 70 % and non-registered 30 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Registered bed nights increased 81 percent
In October 2021, 33,700 registered bed nights were recorded in Rovaniemi (+80.8 %), of which 26,000 nights were spent by domestic visitors and 7,700 nights by foreigners. Registered domestic bed nights increased 50 percent and registered foreign bed nights increased 510 percent. In total, registered bed nights increased 81 percent from last year's October.
Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).
23,500 nights (+102.3 %) were spend by leisure visitors and 10,200 nights (+45.3 %) by business visitors.
Between January and October, 225,000 registered bed nights (+36.6 %) were recorded for domestic visitors and 43,600 (-77.7 %) for foreigners in Rovaniemi, in total 268,000 (-25.5 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
17,700 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 80 percent compared to earlier year. Of all registered arrivals, 81.5 percent were domestic, and 18.5 percent were from foreign countries.
During October, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.05) and foreigners 2.3 nights (-0.28).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
8,800 air travelers
The airport received a total of 8,800 passengers, which means air passenger arrivals increased 81 percent.
Of local passengers, 0.2 % arrived from abroad, thus the share of domestic passengers was 99.8 %.
In addition, there were 9,300 passengers departing the airport (+89.6 %), therefore the total number of trips via the airport was 18,100 (+85.6 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.3 million euro
Total accommodation sales in October were 2.3 million euro (+1.0 million). The share of Airbnb and Vrbo was 20.6 percent. Therefore, registered accommodation sales were 1.8 million euro (+930,000) and non-registered sales 475,000 euro (+84,300).
Total January-October sales were 17.9 million euro and they decreased 18.3 million euro from the previous year.
|Adr (Non-Registered)||131 €||0.5 %||131 €||-6.8 %|
|Adr (Registered)||112 €||29.4 %||103 €||-35.1 %|
|Revpar (Non-Registered)||62 €||13.9 %||58 €||-19.1 %|
|Bed Night (Registered)||54 €||12.5 %||52 €||-35.2 %|
|Revpar (Registered)||37 €||67.9 %||30 €||-57.2 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
23 accommodation establishments (+5)
1,600 rooms (+330)
3,900 beds (+750)
Room utilization 33.2 % (+7.6)
Unsold rooms 1,100
Bed utilization 27.8 % (+8.6)
Airbnb and Vrbo
450 accommodation establishments (-69)
390 apartments (-64)
740 rooms (-136)
Apartment utilization 47.5 % (+5.6)
Unsold apartments 210