Rovaniemi
Accommodation and Travel Stats

October 2021

Rovaniemi: Tourism in a nutshell

icon: star 33,700
81 %
icon: finland 26,000
50 %
icon: foreign 7,700
512 %
Top 3:
Germany
1,300
1,936 %
Norway
870
5,362 %
France
580
1,320 %
icon: star 17,700
80 %
icon: finland 14,400
54 %
icon: foreign 3,300
586 %
Top 3:
Germany
570
1,678 %
Norway
450
3,642 %
France
230
846 %
icon: star 1.8 mill. €
103 %
Average prices:
Night
54.20 €
6.00 €
Room
111.50 €
25.40 €
RevPAR
37.00 €
15.00 €
icon: establishment 23
28 %
icon: room 1,600
25 %
icon: bed 3,900
24 %
icon: room 33 %
30 %
icon: bed 28 %
45 %
icon: temperature 3.0 °C
0.9 °C
icon: rainfall 130 mm
42 mm
icon: Instagram followers 2,300
2 %
icon: Twitter followers 91
0 %

Registered bed nights increased 81 percent

In October 2021, 33,700 registered bed nights were recorded in Rovaniemi (+80.8 %), of which 26,000 nights were spent by domestic visitors and 7,700 nights by foreigners. Registered domestic bed nights increased 50 percent and registered foreign bed nights increased 510 percent. In total, registered bed nights increased 81 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).

23,500 nights (+102.3 %) were spend by leisure visitors and 10,200 nights (+45.3 %) by business visitors.

Between January and October, 225,000 registered bed nights (+36.6 %) were recorded for domestic visitors and 43,600 (-77.7 %) for foreigners in Rovaniemi, in total 268,000 (-25.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.0 percent

Total of 1.7 million registered bed nights (+47.6 %) were recorded in the whole country, of which 1.5 million nights (+39.8 %) were spent by domestic visitors and 200,000 nights (+149.2 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 2.0 % (+0.4 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 3.9 %.

Market share in Lapland 27.9 percent

Total of 121,000 registered bed nights (+39.5 %) were recorded in Lapland, of which 103,000 nights (+24.4 %) were spent by domestic visitors and 17,700 nights (+371.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 27.9 %, out of domestic bed nights 25.3 % and foreign bed nights 43.4 %.

17,700 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 80 percent compared to earlier year. Of all registered arrivals, 81.5 percent were domestic, and 18.5 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.8 nights (-0.05) and foreigners 2.3 nights (-0.28).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

8,800 air travelers

The airport received a total of 8,800 passengers, which means air passenger arrivals increased 81 percent.

Of local passengers, 0.2 % arrived from abroad, thus the share of domestic passengers was 99.8 %.

In addition, there were 9,300 passengers departing the airport (+89.6 %), therefore the total number of trips via the airport was 18,100 (+85.6 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.3 million euro

Total accommodation sales in October were 2.3 million euro (+1.0 million). The share of Airbnb and Vrbo was 20.6 percent. Therefore, registered accommodation sales were 1.8 million euro (+930,000) and non-registered sales 475,000 euro (+84,300).

Total January-October sales were 17.9 million euro and they decreased 18.3 million euro from the previous year.

Average prices

= change at least 10 %
October 2021
Amount
Change jan-October 2021
Amount
Change
Adr (Non-Registered) 131 € 0.5 % 131 € -6.8 %
Adr (Registered) 112 € 29.4 % 103 € -35.1 %
Revpar (Non-Registered) 62 € 13.9 % 58 € -19.1 %
Bed Night (Registered) 54 € 12.5 % 52 € -35.2 %
Revpar (Registered) 37 € 67.9 % 30 € -57.2 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

23 accommodation establishments (+5)
1,600 rooms (+330)
3,900 beds (+750)

Room utilization 33.2 % (+7.6)
Unsold rooms 1,100
Bed utilization 27.8 % (+8.6)

Airbnb and Vrbo

450 accommodation establishments (-69)
390 apartments (-64)
740 rooms (-136)

Apartment utilization 47.5 % (+5.6)
Unsold apartments 210

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Socialblade, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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