Accommodation and Travel Stats
Rovaniemi: Tourism in a nutshell
Registered accommodation. All changes are relative to the same period a year ago.
52,300 bed nights in paid accommodation
Total of 52,300 bed nights (+7.7 %) were recorded in paid accommodation in Rovaniemi in September 2022. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 65 % and non-registered 35 %.
Between January and September, the number of paid bed nights was 602,000 (+79.1 %). Share of registered was 70 % and non-registered 30 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
34,000 registered bed nights
In September 2022, 34,000 registered bed nights were recorded in Rovaniemi (-6.7 %), of which 26,200 nights were spent by domestic visitors and 7,800 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights increased 14 percent. In total, registered bed nights decreased seven percent from last year's September.
Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).
22,300 nights (-17.6 %) were spend by leisure visitors and 11,700 nights (+24.9 %) by business visitors.
Between January and September, 202,000 registered bed nights (+1.5 %) were recorded for domestic visitors and 223,000 (+521.3 %) for foreigners in Rovaniemi, in total 424,000 (+81.1 %) registered nights.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
21,100 tourists arrived to registered accommodation
Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 79.0 percent were domestic, and 21.0 percent were from foreign countries.
During September, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.08) and foreigners 1.8 nights (-0.35).
Visitor days by region
Visitor days by city
Visitor days by postal code
Visitor nights by region
13,900 air travelers
The airport received a total of 13,900 passengers, which means air passenger arrivals increased 69 percent.
Of local passengers, 1.6 % arrived from abroad, thus the share of domestic passengers was 98.4 %.
In addition, there were 14,500 passengers departing the airport (+67.2 %), therefore the total number of trips via the airport was 28,400 (+68.2 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 2.7 million euro
Total accommodation sales in September were 2.7 million euro (+577,000). The share of Airbnb and Vrbo was 25.6 percent. Therefore, registered accommodation sales were 2.0 million euro (+251,000) and non-registered sales 701,000 euro (+326,000).
Total January-September sales were 38.0 million euro and they increased 22.4 million euro from the previous year.
|Adr (Non-Registered)||146 €||25.8 %||148 €||13.5 %|
|Adr (Registered)||104 €||13.4 %||148 €||45.2 %|
|Revpar (Non-Registered)||78 €||28.4 %||82 €||43.2 %|
|Bed Night (Registered)||60 €||22.3 %||73 €||42.6 %|
|Revpar (Registered)||41 €||13.2 %||67 €||129.2 %|
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
25 accommodation establishments (+1)
1,700 rooms (+41)
4,100 beds (+122)
Room utilization 38.8 % (-0.1)
Unsold rooms 1,000
Bed utilization 26.4 % (-2.2)
Airbnb and Vrbo
550 accommodation establishments (+122)
480 apartments (+100)
930 rooms (+230)
Apartment utilization 53.3 % (+1.1)
Unsold apartments 220