Rovaniemi
Accommodation and Travel Stats

September 2022

Rovaniemi: Tourism in a nutshell

icon: star 34,000
7 %
icon: finland 26,200
12 %
icon: foreign 7,800
14 %
Top 3:
Germany
1,300
1 %
United States
670
69 %
Norway
540
5 %
icon: star 21,100
0 %
icon: finland 16,700
7 %
icon: foreign 4,400
37 %
Top 3:
Germany
770
2 %
United States
350
226 %
Norway
320
31 %
icon: star 2.0 mill. €
14 %
Average prices:
Night
60.00 €
10.90 €
Room
104.40 €
12.40 €
RevPAR
40.50 €
4.70 €
icon: establishment 25
4 %
icon: room 1,700
2 %
icon: bed 4,100
3 %
icon: room 39 %
0 %
icon: bed 26 %
8 %
icon: temperature 7.7 °C
1.6 °C
icon: rainfall 1 mm
50 mm
icon: Instagram followers 750
0 %
icon: Facebook followers 750
icon: Twitter followers 21
-1 %

34,000 registered bed nights

In September 2022, 34,000 registered bed nights were recorded in Rovaniemi (-6.7 %), of which 26,200 nights were spent by domestic visitors and 7,800 nights by foreigners. Registered domestic bed nights decreased 12 percent and registered foreign bed nights increased 14 percent. In total, registered bed nights decreased seven percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (1,300 nights).

22,300 nights (-17.6 %) were spend by leisure visitors and 11,700 nights (+24.9 %) by business visitors.

Between January and September, 202,000 registered bed nights (+1.5 %) were recorded for domestic visitors and 223,000 (+521.3 %) for foreigners in Rovaniemi, in total 424,000 (+81.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.8 percent

Total of 1.9 million registered bed nights (+16.0 %) were recorded in the whole country, of which 1.5 million nights (+3.9 %) were spent by domestic visitors and 405,000 nights (+98.6 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 1.8 % (-0.4 percentage points), out of domestic bed nights 1.8 % and foreign bed nights 1.9 %.

Market share in Lapland 14.7 percent

Total of 232,000 registered bed nights (-13.2 %) were recorded in Lapland, of which 204,000 nights (-17.0 %) were spent by domestic visitors and 27,400 nights (+31.5 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 14.7 %, out of domestic bed nights 12.8 % and foreign bed nights 28.4 %.

21,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased less than one percent compared to earlier year. Of all registered arrivals, 79.0 percent were domestic, and 21.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.6 nights (-0.08) and foreigners 1.8 nights (-0.35).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

13,900 air travelers

The airport received a total of 13,900 passengers, which means air passenger arrivals increased 69 percent.

Of local passengers, 1.6 % arrived from abroad, thus the share of domestic passengers was 98.4 %.

In addition, there were 14,500 passengers departing the airport (+67.2 %), therefore the total number of trips via the airport was 28,400 (+68.2 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 2.7 million euro

Total accommodation sales in September were 2.7 million euro (+577,000). The share of Airbnb and Vrbo was 25.6 percent. Therefore, registered accommodation sales were 2.0 million euro (+251,000) and non-registered sales 701,000 euro (+326,000).

Total January-September sales were 38.0 million euro and they increased 22.4 million euro from the previous year.

Average prices

= change at least 10 %
September 2022
Amount
Change jan-September 2022
Amount
Change
Adr (Non-Registered) 146 € 25.8 % 148 € 13.5 %
Adr (Registered) 104 € 13.4 % 148 € 45.2 %
Revpar (Non-Registered) 78 € 28.4 % 82 € 43.2 %
Bed Night (Registered) 60 € 22.3 % 73 € 42.6 %
Revpar (Registered) 41 € 13.2 % 67 € 129.2 %

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

25 accommodation establishments (+1)
1,700 rooms (+41)
4,100 beds (+122)

Room utilization 38.8 % (-0.1)
Unsold rooms 1,000
Bed utilization 26.4 % (-2.2)

Airbnb and Vrbo

550 accommodation establishments (+122)
480 apartments (+100)
930 rooms (+230)

Apartment utilization 53.3 % (+1.1)
Unsold apartments 220

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Airdna, Finavia, Finnish Meteorological Institute, Meteostat, Socialblade, Statistics Finland, Tak Research

Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

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