Rovaniemi
Accommodation and Travel Stats

January 2023

text/custom_text_green.html

Rovaniemi has been awarded as "The Tourism Area of ​​the Year" in Finland in 2023*

Rovaniemi: Tourism in a nutshell

Total
icon: new 153,000
63 %
Registered Accommodation
icon: star 107,000
57 %
icon: finland 23,900
25 %
icon: foreign 83,200
70 %
Non-registered Accommodation
icon: star 46,100
77 %
Total
icon: new 68,000
74 %
Registered Accommodation
icon: star 46,000
72 %
icon: finland 12,700
36 %
icon: foreign 33,300
92 %
Non-registered Accommodation
icon: star 22,000
77 %
Total
icon: new 15.3 mill.
78 %
Registered Accommodation
icon: star 12.5 mill. €
78 %
Average prices:
Night
117.10 €
10.90 €
Room
238.60 €
27.00 €
RevPAR
196.60 €
75.60 €
Non-registered Accommodation
icon: star 2.7 mill.
78 %
Average prices:
Adr
229.90 €
38.70 €
RevPAR
144.70 €
40.70 €
Registered Accommodation
icon: establishment 29
12 %
icon: room 2,000
7 %
icon: bed 4,800
6 %
Non-registered Accommodation
icon: establishment 960
52 %
icon: room 1,600
49 %
Registered Accommodation
icon: room 82 %
44 %
icon: bed 73 %
48 %
Non-registered Accommodation
icon: entire place 63 %
16 %
Registered Accommodation
icon: star 2.3
9 %
icon: finland 1.9
8 %
icon: foreign 2.5
11 %

Paid bed nights

Registered bed nights increased 57 percent

In January 2023, 107,000 registered bed nights were recorded in Rovaniemi (+57.3 %), of which 23,900 nights were spent by domestic visitors and 83,200 nights by foreigners. Registered domestic bed nights increased 25 percent and registered foreign bed nights increased 70 percent. In total, registered bed nights increased 57 percent from last year's January.

81,500 nights (+40.8 %) were spend by leisure visitors and 25,600 nights (+150.6 %) by business visitors.

Registered bed nights

Registered bed nights by country of arrival

Market share 7.0 percent

Total of 1.5 million registered bed nights (+48.1 %) were recorded in the whole country, of which 994,000 nights (+43.8 %) were spent by domestic visitors and 535,000 nights (+56.6 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights was 7.0 % (+0.4 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 15.5 %.

Market share in Lapland 26.9 percent

Total of 397,000 registered bed nights (+27.3 %) were recorded in Lapland, of which 103,000 nights (+2.6 %) were spent by domestic visitors and 295,000 nights (+39.0 %) by foreigners.

The market share of Rovaniemi out of total registered bed nights in Lapland was 26.9 %, out of domestic bed nights 23.3 % and foreign bed nights 28.2 %.

Length of stay was 2.3 nights in registered accommodation

Length of stay in registered accommodation decreased nine percent compared to earlier year. In Rovaniemi, length of stay in January was on average 2.3 nights and in Finland 2.0 nights (-17.8 %).

During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights and foreigners 2.5 nights .

46,000 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 72 percent compared to earlier year. Of all registered arrivals, 27.7 percent were domestic, and 72.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (-0.16) and foreigners 2.5 nights (-0.32).

Visitors

Visitors by region

Visitors by city

Visitors by postal code

Visitor nights

Visitor nights by region

44,900 air travelers

The airport received a total of 44,900 passengers, which means air passenger arrivals increased 91 percent.

Of local passengers, 46.2 % arrived from abroad, thus the share of domestic passengers was 53.8 %.

In addition, there were 52,000 passengers departing the airport (+80.4 %), therefore the total number of trips via the airport was 97,000 (+85.0 %).

Arriving passengers (excl. transfers)

Arriving passengers from

Passengers on transfers from

Departing passengers to

Ferry arrivals from different harbors

Accommodation sales 15.3 million euro

Total accommodation sales in January were 15.3 million euro (+6.7 million). The share of Airbnb and Vrbo was 17.9 percent. Therefore, registered accommodation sales were 12.5 million euro (+5.3 million) and non-registered sales 2.7 million euro (+1.4 million).

Average prices

= change at least 10 %
January 2023
Amount
Change
Adr (Registered) 240 € 12.7 %
Adr (Non-Registered) 230 € 20.3 %
Revpar (Registered) 197 € 62.4 %
Revpar (Non-Registered) 145 € 39.2 %
Bed Night (Registered) 117 € 10.2 %

Total accommodation sales

Registered accommodation sales

Non-registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

29 accommodation establishments (+3)
2,000 rooms (+128)
4,800 beds (+280)

Room utilization 82.4 % (+25)
Unsold rooms 350
Bed utilization 72.7 % (+24)

Airbnb and Vrbo

960 accommodation establishments (+330)
840 apartments (+280)
1,600 rooms (+540)

Apartment utilization 62.9 % (+8.5)
Unsold apartments 310

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "rovaniemi + keyword"

Google searches for "rovaniemi" by search region

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Share this report

Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team


* SMAL, Suoma, TAK Research, Visit Finland

Sustainable Travel Finland -liikkeiden määrä paikkakunnalla on 12 kpl
Lue lisää STF-ohjelmasta




Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221 , kirjaamo@rovaniemi.fi , rovaniemi.fi

rovaniemi logo

More information available at the dashboard

Navigate

previous
next