Rovaniemi
Accommodation and Travel Stats
January 2023
Rovaniemi has been awarded as "The Tourism Area of the Year" in Finland in 2023*
Rovaniemi: Tourism in a nutshell
Registered & non-registered accommodation. All changes are relative to the same period a year ago.
153,000 bed nights in paid accommodation
Total of 153,000 bed nights (+62.7 %) were recorded in paid accommodation in Rovaniemi in January 2023. This figure includes bed nights at registered establishments as well as at AirBnB and Vrbo. The share of registered bed nights was 70 % and non-registered 30 %.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded. Non-registered bed nights statistics include bed nights from AirBnB and Vrbo.
Paid bed nights
Registered bed nights increased 57 percent
In January 2023, 107,000 registered bed nights were recorded in Rovaniemi (+57.3 %), of which 23,900 nights were spent by domestic visitors and 83,200 nights by foreigners. Registered domestic bed nights increased 25 percent and registered foreign bed nights increased 70 percent. In total, registered bed nights increased 57 percent from last year's January.
81,500 nights (+40.8 %) were spend by leisure visitors and 25,600 nights (+150.6 %) by business visitors.
Registered bed nights statistics include stats for registered accommodations: hotels, motels, guest houses, hostels, holiday villages and campsites. Establishments with fewer than 20 beds or caravan lots with an electrical connection point are excluded.
Registered bed nights
Registered bed nights by country of arrival
Length of stay was 2.3 nights in registered accommodation
Length of stay in registered accommodation decreased nine percent compared to earlier year. In Rovaniemi, length of stay in January was on average 2.3 nights and in Finland 2.0 nights (-17.8 %).
During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights and foreigners 2.5 nights .
46,000 tourists arrived to registered accommodation
Arrivals to registered accommodation increased 72 percent compared to earlier year. Of all registered arrivals, 27.7 percent were domestic, and 72.3 percent were from foreign countries.
During January, domestic visitors stayed in registered accommodation in Rovaniemi on average 1.9 nights (-0.16) and foreigners 2.5 nights (-0.32).
Visitors
Visitors by region
Visitors by city
Visitors by postal code
Visitor nights
Visitor nights by region
44,900 air travelers
The airport received a total of 44,900 passengers, which means air passenger arrivals increased 91 percent.
Of local passengers, 46.2 % arrived from abroad, thus the share of domestic passengers was 53.8 %.
In addition, there were 52,000 passengers departing the airport (+80.4 %), therefore the total number of trips via the airport was 97,000 (+85.0 %).
Arriving passengers (excl. transfers)
Arriving passengers from
Passengers on transfers from
Departing passengers to
Ferry arrivals from different harbors
International = International cruise ships
Accommodation sales 15.3 million euro
Total accommodation sales in January were 15.3 million euro (+6.7 million). The share of Airbnb and Vrbo was 17.9 percent. Therefore, registered accommodation sales were 12.5 million euro (+5.3 million) and non-registered sales 2.7 million euro (+1.4 million).
Average prices
January 2023
Amount |
Change | |
---|---|---|
Adr (Registered) | 240 € | 12.7 % |
Adr (Non-Registered) | 230 € | 20.3 % |
Revpar (Registered) | 197 € | 62.4 % |
Revpar (Non-Registered) | 145 € | 39.2 % |
Bed Night (Registered) | 117 € | 10.2 % |
Total accommodation sales
Registered accommodation sales
Non-registered accommodation sales
Average registered room price (ADR)
Capacity & Utilization
Registered Accommodation
29 accommodation establishments (+3)
2,000 rooms (+128)
4,800 beds (+280)
Room utilization 82.4 % (+25)
Unsold rooms 350
Bed utilization 72.7 % (+24)
Airbnb and Vrbo
960 accommodation establishments (+330)
840 apartments (+280)
1,600 rooms (+540)
Apartment utilization 62.9 % (+8.5)
Unsold apartments 310
Registered room utilization for establishments
Website's user sessions by language
Global Google searches for "rovaniemi + keyword"
Google searches for "rovaniemi" by search region
Key indicators
Bed nights
Arrivals
Sales
Temperature
Rainfall
Sources: Airdna, Finavia, Statistics Finland, Visitory Research Team
* SMAL, Suoma, TAK Research, Visit Finland
Sustainable Travel Finland -liikkeiden määrä paikkakunnalla on 12 kpl
Lue lisää
STF-ohjelmasta
Rovaniemen kaupunki
Elinkeinopalvelut
PL 8216
96101 Rovaniemi
(016) 3221
,
kirjaamo@rovaniemi.fi
,
rovaniemi.fi
More information available at the dashboard