Saarijärvi-Viitasaari Region
Accommodation and Travel Stats

February 2020

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Saarijärvi-Viitasaari Region: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,700
8 %
icon: finland 6,500
7 %
icon: foreign 200
35 %
Top 3:
Germany
86
975 %
Poland
21
200 %
Estonia
16
63 %
Visitors icon
Visitors
icon: star 2,900
12 %
icon: finland 2,800
12 %
icon: foreign 96
6 %
Top 3:
Germany
46
1,050 %
Estonia
16
11 %
Russia
5.0
62 %
Accommodation Sales icon
Accommodation Sales
icon: star 258,000 €
2 %
Average prices:
Night
38.40 €
3.80 €
Room
88.20 €
2.30 €
RevPAR
39.50 €
1.60 €
Capacity icon
Capacity
icon: establishment 6.0
14 %
icon: room 220
5 %
icon: bed 590
6 %
utilization icon
Utilization
icon: room 0.45
6 %
icon: bed 0.39
6 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,700 registered bed nights

In February 2020, 6,700 bed nights were recorded in Saarijärvi-Viitasaari Region (-8.2 %), of which 6,500 nights were spent by domestic visitors and 200 nights by foreigners. Domestic bed nights decreased seven percent and foreign bed nights decreased 35 percent. In total, bed nights decreased eight percent from last year's February.

Most foreign bed nights were recorded for travelers from Germany (86 nights).

5,600 nights (-13.6 %) were spend by leisure visitors and 1,100 nights (+33.3 %) by business visitors.

Between January and February, 8,500 bed nights (-12.1 %) were recorded for domestic visitors and 2,100 (+12.4 %) for foreigners in Saarijärvi-Viitasaari Region, in total 10,600 (-8.1 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.4 percent

Total of 1.9 million bed nights (+7.0 %) were recorded in the whole country, of which 1.2 million nights (+10.2 %) were spent by domestic visitors and 611,000 nights (+1.2 %) by foreigners.

The market share of Saarijärvi-Viitasaari Region out of total bed nights was 0.4 % (-0.1 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.0 %.

2,900 tourists arrived to accommodation

Arrivals to registered accommodation decreased 12 percent compared to earlier year. Of all arrivals, 96.7 percent were domestic, and 3.3 percent were from foreign countries.

During February, domestic visitors stayed in registered accommodation in Saarijärvi-Viitasaari Region on average 2.3 nights (+0.14) and foreigners 2.1 nights (-0.94).

Ferry arrivals from different harbors

Accommodation sales 258,000 euro

Registered accommodation sales in February were 258,000 euro (+4,700).

Registered January-February sales were 394,000 euro and they decreased 16,300 euro from the previous year.

Average prices

= change at least 10 %
February 2020
Amount
Change jan-February 2020
Amount
Change
Adr (Registered) 88 € 2.6 % 86 €
Revpar (Registered) 40 € -3.8 % 29 €
Bed Night (Registered) 38 € 11.0 % 37 € 4.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

6.0 accommodation establishments (-1)
220 rooms (-11)
590 beds (-40)

Room utilization 44.8 % (-3.0)
Unsold rooms 124
Bed utilization 38.9 % (-2.3)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "saarijärvi-viitasaari region + keyword"

Google searches for "saarijärvi-viitasaari region" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Business Finland, Statistics Finland

More information available at the dashboard

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