Saariselkä
Accommodation and Travel Stats

October 2020

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,000
50 %
icon: finland 5,600
10 %
icon: foreign 330
94 %
Visitors icon
Visitors
icon: star 2,200
58 %
icon: finland 2,000
13 %
icon: foreign 163
94 %
Accommodation Sales icon
Accommodation Sales
icon: star 281,000 €
67 %
Average prices:
Night
47.10 €
24.30 €
Room
113.90 €
18.60 €
RevPAR
11.60 €
11.20 €
Capacity icon
Capacity
icon: establishment 10
9 %
icon: room 1,100
17 %
icon: bed 3,400
12 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

6,000 registered bed nights

In October 2020, 6,000 bed nights were recorded in Saariselkä (-49.7 %), of which 5,600 nights were spent by domestic visitors and 330 nights by foreigners. Domestic bed nights decreased 10 percent and foreign bed nights decreased 94 percent. In total, bed nights decreased 50 percent from last year's October.

5,200 nights (-44.1 %) were spend by leisure visitors and 810 nights (-69.3 %) by business visitors.

Between January and October, 118,000 bed nights (-18.4 %) were recorded for domestic visitors and 89,400 (-37.1 %) for foreigners in Saariselkä, in total 208,000 (-27.6 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.5 percent

Total of 1.1 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-14.8 %) were spent by domestic visitors and 79,700 nights (-81.7 %) by foreigners.

The market share of Saariselkä out of total bed nights was 0.5 % (-0.2 percentage points), out of domestic bed nights 0.5 % and foreign bed nights 0.4 %.

2,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all arrivals, 92.5 percent were domestic, and 7.5 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Saariselkä on average 2.8 nights (+0.09) and foreigners 2.0 nights (+0.05).

Ferry arrivals from different harbors

Accommodation sales 281,000 euro

Registered accommodation sales in October were 281,000 euro (-566,000).

Registered January-October sales were 16.0 million euro and they decreased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 114 € -14.1 %  147 € 10.0 %
Bed Night (Registered) 47 € -34.1 %  77 € 7.2 %
Revpar (Registered) 12 € -49.0 %  52 € -3.5 %

Tax free sales -41.6 % (January)

Tax free sales decreased 42 percent from the previous year.

(Russians +44.4 %, Chinese -19.1 %, Japanese +43.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-1)
1,100 rooms (-230)
3,400 beds (-480)

Room utilization 10.2 % (-7.0)
Unsold rooms 1,000

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Global Blue, Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Kelotie/Siula
99830 Saariselkä
inarisaariselka.fi

saariselka logo

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