Saariselkä
Accommodation and Travel Stats

January 2021

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 11,300
75 %
icon: finland 10,600
33 %
icon: foreign 710
98 %
Visitors icon
Visitors
icon: star 3,200
83 %
icon: finland 3,000
23 %
icon: foreign 167
99 %
Accommodation Sales icon
Accommodation Sales
icon: star 552,000 €
89 %
Average prices:
Night
48.80 €
65.80 €
Room
89.80 €
128.20 €
RevPAR
15.10 €
107.90 €
Capacity icon
Capacity
icon: establishment 10
9 %
icon: room 1,300
6 %
icon: bed 3,800
4 %
utilization icon
Utilization
icon: room 0.17
70 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

11,300 registered bed nights

In January 2021, 11,300 bed nights were recorded in Saariselkä (-74.8 %), of which 10,600 nights were spent by domestic visitors and 710 nights by foreigners. Domestic bed nights increased 33 percent and foreign bed nights decreased 98 percent. In total, bed nights decreased 75 percent from last year's January.

9,400 nights (-70.6 %) were spend by leisure visitors and 1,900 nights (-85.4 %) by business visitors.

Registered bed nights

Bed nights by country of arrival

Market share 1.7 percent

Total of 681,000 bed nights (-59.2 %) were recorded in the whole country, of which 629,000 nights (-34.3 %) were spent by domestic visitors and 52,000 nights (-92.7 %) by foreigners.

The market share of Saariselkä out of total bed nights was 1.7 % (-1.0 percentage points), out of domestic bed nights 1.7 % and foreign bed nights 1.4 %.

3,200 tourists arrived to accommodation

Arrivals to registered accommodation decreased 83 percent compared to earlier year. Of all arrivals, 94.7 percent were domestic, and 5.3 percent were from foreign countries.

During January, domestic visitors stayed in registered accommodation in Saariselkä on average 3.6 nights (+0.26) and foreigners 4.3 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 552,000 euro

Registered accommodation sales in January were 552,000 euro (-4.6 million). Therefore, registered accommodation sales were 552,000 euro (-4.6 million) and non-registered sales euro.

Average prices

= change at least 10 %
January 2021
Amount
Change
Adr (Registered) 90 € -58.8 %
Bed Night (Registered) 49 € -57.4 %
Revpar (Registered) 15 € -87.7 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-1)
1,300 rooms (-79)
3,800 beds (-158)

Room utilization 16.8 % (-40)
Unsold rooms 1,100

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Kelotie/Siula
99830 Saariselkä
inarisaariselka.fi

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