Saariselkä
Accommodation and Travel Stats

September 2021

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights (August)
icon: star 25,100
23 %
icon: finland 23,400
19 %
icon: foreign 1,700
117 %
Visitors icon
Visitors (August)
icon: star 10,900
20 %
icon: finland 9,800
13 %
icon: foreign 1,000
147 %
Accommodation Sales icon
Accommodation Sales (August)
icon: star 1.0 mill. €
38 %
Average prices:
Night
40.40 €
4.60 €
Room
79.00 €
7.80 €
RevPAR
26.20 €
5.50 €
Capacity icon
Capacity (August)
icon: establishment 11
22 %
icon: room 1,300
8 %
icon: bed 3,900
5 %
utilization icon
Utilization (August)
icon: room 33 %
14 %

Registered bed nights increased 23 percent (August)

In August 2021, 25,100 registered bed nights were recorded in Saariselkä (+22.8 %), of which 23,400 nights were spent by domestic visitors and 1,700 nights by foreigners. Registered domestic bed nights increased 19 percent and registered foreign bed nights increased 117 percent. In total, registered bed nights increased 23 percent from last year's August.

22,100 nights (+27.1 %) were spend by leisure visitors and 3,000 nights (-2.1 %) by business visitors.

Between January and August, 123,000 registered bed nights (+44.2 %) were recorded for domestic visitors and 4,800 (-94.5 %) for foreigners in Saariselkä, in total 128,000 (-26.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 1.2 percent (August)

Total of 2.1 million registered bed nights (+23.1 %) were recorded in the whole country, of which 1.8 million nights (+17.9 %) were spent by domestic visitors and 264,000 nights (+77.0 %) by foreigners.

The market share of Saariselkä out of total registered bed nights was 1.2 % (-0.0 percentage points), out of domestic bed nights 1.3 % and foreign bed nights 0.6 %.

10,900 tourists arrived to registered accommodation (August)

Arrivals to registered accommodation increased 20 percent compared to earlier year. Of all registered arrivals, 90.4 percent were domestic, and 9.6 percent were from foreign countries.

During August, domestic visitors stayed in registered accommodation in Saariselkä on average 2.4 nights (+0.12) and foreigners 1.6 nights (-0.23).

Ferry arrivals from different harbors

Accommodation sales 1.0 million euro (August)

Registered accommodation sales in August were 1.0 million euro (+281,000).

Registered January-August sales were 5.4 million euro and they decreased 9.1 million euro from the previous year.

Average prices

= change at least 10 %
August 2021
Amount
Change jan-August 2021
Amount
Change
Adr (Registered) 79 € 11.0 % 88 € -44.8 %
Bed Night (Registered) 40 € 12.7 % 42 € -49.2 %
Revpar (Registered) 26 € 26.7 % 20 € -66.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (August)

Registered Accommodation

11 accommodation establishments (+2)
1,300 rooms (+98)
3,900 beds (+167)

Room utilization 33.1 % (+4.1)
Unsold rooms 890

Registered room utilization for establishments

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

saariselka logo

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