Saariselkä
Accommodation and Travel Stats

April 2021

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights (March)
icon: star 16,000
37 %
icon: finland 15,500
21 %
icon: foreign 510
96 %
Top 3:
Germany
157
91 %
Luxembourg
150
341 %
France
31
99 %
Visitors icon
Visitors (March)
icon: star 4,300
46 %
icon: finland 4,200
34 %
icon: foreign 111
98 %
Top 3:
France
21
93 %
Italy
11
92 %
Germany
9.0
98 %
Accommodation Sales icon
Accommodation Sales (March)
icon: star 872,000 €
59 %
Average prices:
Night
54.50 €
28.40 €
Room
112.20 €
36.70 €
RevPAR
23.30 €
37.30 €
Capacity icon
Capacity (March)
icon: establishment 11
0 %
icon: room 1,400
0 %
icon: bed 4,000
1 %
utilization icon
Utilization (March)
icon: room 0.21
49 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

16,000 registered bed nights (March)

In March 2021, 16,000 bed nights were recorded in Saariselkä (-36.9 %), of which 15,500 nights were spent by domestic visitors and 510 nights by foreigners. Domestic bed nights increased 21 percent and foreign bed nights decreased 96 percent. In total, bed nights decreased 37 percent from last year's March.

Most foreign bed nights were recorded for travelers from Germany (157 nights).

14,200 nights (-26.7 %) were spend by leisure visitors and 1,800 nights (-69.9 %) by business visitors.

Between January and March, 37,600 bed nights (+18.6 %) were recorded for domestic visitors and 1,700 (-98.0 %) for foreigners in Saariselkä, in total 39,300 (-66.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 1.9 percent (March)

Total of 863,000 bed nights (-13.3 %) were recorded in the whole country, of which 816,000 nights (+11.7 %) were spent by domestic visitors and 47,500 nights (-82.1 %) by foreigners.

The market share of Saariselkä out of total bed nights was 1.9 % (-0.7 percentage points), out of domestic bed nights 1.9 % and foreign bed nights 1.1 %.

4,300 tourists arrived to accommodation (March)

Arrivals to registered accommodation decreased 46 percent compared to earlier year. Of all arrivals, 97.4 percent were domestic, and 2.6 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Saariselkä on average 3.7 nights (-0.37) and foreigners 4.6 nights (+2.0).

Ferry arrivals from different harbors

Accommodation sales 872,000 euro (March)

Registered accommodation sales in March were 872,000 euro (-1.2 million).

Registered January-March sales were 2.0 million euro and they decreased 10.6 million euro from the previous year.

Average prices

= change at least 10 %
March 2021
Amount
Change jan-March 2021
Amount
Change
Adr (Registered) 112 € -24.7 % 100 € -49.9 %
Bed Night (Registered) 55 € -34.3 % 51 € -52.7 %
Revpar (Registered) 23 € -61.5 % 19 € -82.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization (March)

Registered Accommodation

11 accommodation establishments (+0)
1,400 rooms (+0)
4,000 beds (+41)

Room utilization 20.8 % (-20)
Unsold rooms 1,100

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

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