Saariselkä
Accommodation and Travel Stats

September 2020

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 28,400
3 %
icon: finland 27,700
10 %
icon: foreign 660
84 %
Top 3:
Germany
58
62 %
Norway
30
80 %
Estonia
21
64 %
Visitors icon
Visitors
icon: star 10,200
1 %
icon: finland 9,900
26 %
icon: foreign 290
87 %
Top 3:
Germany
25
73 %
Estonia
21
62 %
Norway
21
81 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.3 mill. €
11 %
Average prices:
Night
44.40 €
3.90 €
Room
83.40 €
6.80 €
RevPAR
33.70 €
3.10 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 1,300
3 %
icon: bed 3,900
1 %

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

28,400 registered bed nights

In September 2020, 28,400 bed nights were recorded in Saariselkä (-3.1 %), of which 27,700 nights were spent by domestic visitors and 660 nights by foreigners. Domestic bed nights increased 10 percent and foreign bed nights decreased 84 percent. In total, bed nights decreased three percent from last year's September.

Most foreign bed nights were recorded for travelers from Germany (58 nights).

24,600 nights (-5.8 %) were spend by leisure visitors and 3,800 nights (+19.3 %) by business visitors.

Between January and September, 113,000 bed nights (-18.6 %) were recorded for domestic visitors and 88,700 (-35.0 %) for foreigners in Saariselkä, in total 202,000 (-26.7 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 2.3 percent

Total of 1.2 million bed nights (-32.3 %) were recorded in the whole country, of which 1.1 million nights (-12.3 %) were spent by domestic visitors and 87,000 nights (-83.1 %) by foreigners.

The market share of Saariselkä out of total bed nights was 2.3 % (+0.7 percentage points), out of domestic bed nights 2.4 % and foreign bed nights 0.8 %.

10,200 tourists arrived to accommodation

Arrivals to registered accommodation increased one percent compared to earlier year. Of all arrivals, 97.2 percent were domestic, and 2.8 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Saariselkä on average 2.8 nights (-0.39) and foreigners 2.3 nights (+0.47).

Ferry arrivals from different harbors

Accommodation sales 1.3 million euro

Registered accommodation sales in September were 1.3 million euro (-155,000).

Registered January-September sales were 15.7 million euro and they decreased 4.1 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 83 € -7.6 % 149 € 10.9 % 
Bed Night (Registered) 44 € -8.1 % 78 € 8.4 %
Revpar (Registered) 34 € -8.5 % 57 € -1.6 %

Tax free sales -41.6 % (January)

Tax free sales decreased 42 percent from the previous year.

(Russians +44.4 %, Chinese -19.1 %, Japanese +43.0 %)

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
1,300 rooms (-36)
3,900 beds (-46)

Room utilization 40.4 % (-0.4)
Unsold rooms 780

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Global Blue, Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Kelotie/Siula
99830 Saariselkä
inarisaariselka.fi

saariselka logo

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