Saariselkä
Accommodation and Travel Stats

October 2020

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 6,300
47 %
icon: finland 5,900
5 %
icon: foreign 330
94 %
Top 3:
United Kingdom
21
79 %
Belgium
12
50 %
India
12
94 %
Visitors icon
Visitors
icon: star 2,100
58 %
icon: finland 2,000
14 %
icon: foreign 163
94 %
Top 3:
Belgium
12
200 %
United Kingdom
9.0
84 %
France
5.0
77 %
Accommodation Sales icon
Accommodation Sales
icon: star 295,000 €
65 %
Average prices:
Night
47.10 €
24.30 €
Room
113.60 €
18.90 €
RevPAR
12.20 €
10.60 €
Capacity icon
Capacity
icon: establishment 10
9 %
icon: room 1,100
17 %
icon: bed 3,400
12 %
utilization icon
Utilization
icon: room 11 %
38 %

6,300 registered bed nights

In October 2020, 6,300 registered bed nights were recorded in Saariselkä (-47.1 %), of which 5,900 nights were spent by domestic visitors and 330 nights by foreigners. Registered domestic bed nights decreased five percent and registered foreign bed nights decreased 94 percent. In total, registered bed nights decreased 47 percent from last year's October.

Most foreign registered bed nights were recorded for travelers from United Kingdom (21 nights).

5,500 nights (-40.5 %) were spend by leisure visitors and 780 nights (-70.4 %) by business visitors.

Between January and October, 119,000 registered bed nights (-18.1 %) were recorded for domestic visitors and 89,400 (-37.1 %) for foreigners in Saariselkä, in total 208,000 (-27.5 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.6 percent

Total of 1.1 million registered bed nights (-32.6 %) were recorded in the whole country, of which 1.0 million nights (-15.3 %) were spent by domestic visitors and 80,200 nights (-81.6 %) by foreigners.

The market share of Saariselkä out of total registered bed nights was 0.6 % (-0.2 percentage points), out of domestic bed nights 0.6 % and foreign bed nights 0.4 %.

2,100 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 58 percent compared to earlier year. Of all registered arrivals, 92.4 percent were domestic, and 7.6 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Saariselkä on average 3.0 nights (+0.27) and foreigners 2.0 nights (+0.05).

Ferry arrivals from different harbors

Accommodation sales 295,000 euro

Registered accommodation sales in October were 295,000 euro (-552,000).

Registered January-October sales were 16.0 million euro and they decreased 4.6 million euro from the previous year.

Average prices

= change at least 10 %
October 2020
Amount
Change jan-October 2020
Amount
Change
Adr (Registered) 114 € -14.3 % 147 € 9.9 %
Bed Night (Registered) 47 € -34.1 % 77 € 7.1 %
Revpar (Registered) 12 € -46.7 % 53 € -3.4 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

10 accommodation establishments (-1)
1,100 rooms (-230)
3,400 beds (-480)

Room utilization 10.7 % (-6.5)
Unsold rooms 1,000

Registered room utilization for establishments

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

saariselka logo

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