Saariselkä
Accommodation and Travel Stats

September 2021

Saariselkä: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 37,200
30 %
icon: finland 35,600
29 %
icon: foreign 1,500
55 %
Top 3:
Germany
240
314 %
Switzerland
197
2,089 %
Netherlands
82
4,000 %
Visitors icon
Visitors
icon: star 12,300
21 %
icon: finland 11,500
18 %
icon: foreign 790
75 %
Top 3:
Switzerland
141
2,720 %
Germany
111
405 %
Estonia
55
189 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.8 mill. €
45 %
Average prices:
Night
49.60 €
5.20 €
Room
96.60 €
13.20 €
RevPAR
50.10 €
15.40 €
Capacity icon
Capacity
icon: establishment 11
0 %
icon: room 1,400
3 %
icon: bed 3,900
1 %
utilization icon
Utilization
icon: room 52 %
24 %

Registered bed nights increased 30 percent

In September 2021, 37,200 registered bed nights were recorded in Saariselkä (+30.0 %), of which 35,600 nights were spent by domestic visitors and 1,500 nights by foreigners. Registered domestic bed nights increased 29 percent and registered foreign bed nights increased 55 percent. In total, registered bed nights increased 30 percent from last year's September.

Most foreign registered bed nights were recorded for travelers from Germany (240 nights).

32,100 nights (+29.0 %) were spend by leisure visitors and 5,100 nights (+37.0 %) by business visitors.

Between January and September, 158,000 registered bed nights (+40.5 %) were recorded for domestic visitors and 6,400 (-92.8 %) for foreigners in Saariselkä, in total 165,000 (-18.3 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 2.3 percent

Total of 1.6 million registered bed nights (+28.9 %) were recorded in the whole country, of which 1.4 million nights (+21.5 %) were spent by domestic visitors and 205,000 nights (+122.0 %) by foreigners.

The market share of Saariselkä out of total registered bed nights was 2.3 % (0.0 percentage points), out of domestic bed nights 2.6 % and foreign bed nights 0.8 %.

12,300 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 21 percent compared to earlier year. Of all registered arrivals, 93.6 percent were domestic, and 6.4 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Saariselkä on average 3.1 nights (+0.26) and foreigners 2.0 nights (-0.25).

Ferry arrivals from different harbors

Accommodation sales 1.8 million euro

Registered accommodation sales in September were 1.8 million euro (+575,000).

Registered January-September sales were 7.3 million euro and they decreased 8.5 million euro from the previous year.

Average prices

= change at least 10 %
September 2021
Amount
Change jan-September 2021
Amount
Change
Adr (Registered) 97 € 15.8 % 90 € -39.2 %
Revpar (Registered) 50 € 44.2 % 24 € -58.0 %
Bed Night (Registered) 50 € 11.8 % 44 € -43.5 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

11 accommodation establishments (+0)
1,400 rooms (+37)
3,900 beds (+42)

Room utilization 51.9 % (+10)
Unsold rooms 650

Registered room utilization for establishments

Global Google searches for "saariselkä + keyword"

Google searches for "saariselkä" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Statistics Finland

INARI-SAARISELKÄ MATKAILU OY
Sairaalantie 3 a
99800 Ivalo
inarisaariselka.fi

saariselka logo

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