Saimaa Region
Accommodation and Travel Stats

May 2022

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Saimaa Region: Tourism in a nutshell

icon: star 87,000
39 %
icon: finland 81,500
34 %
icon: foreign 5,500
253 %
Top 3:
Germany
770
376 %
Estonia
720
108 %
Russia
360
290 %
icon: star 46,900
44 %
icon: finland 44,800
40 %
icon: foreign 2,100
252 %
Top 3:
Germany
380
611 %
Russia
191
254 %
Sweden
181
277 %
icon: star 5.2 mill. €
64 %
Average prices:
Night
59.80 €
8.90 €
Room
100.80 €
4.20 €
RevPAR
45.40 €
17.00 €
icon: establishment 98
4 %
icon: room 3,900
3 %
icon: bed 11,100
4 %

Registered bed nights increased 39 percent

In May 2022, 87,000 registered bed nights were recorded in Saimaa Region (+39.2 %), of which 81,500 nights were spent by domestic visitors and 5,500 nights by foreigners. Registered domestic bed nights increased 34 percent and registered foreign bed nights increased 250 percent. In total, registered bed nights increased 39 percent from last year's May.

Most foreign registered bed nights were recorded for travelers from Germany (770 nights).

53,200 nights (+43.8 %) were spend by leisure visitors and 33,800 nights (+32.6 %) by business visitors.

Between January and May, 362,000 registered bed nights (+44.5 %) were recorded for domestic visitors and 18,900 (+220.0 %) for foreigners in Saimaa Region, in total 380,000 (+48.6 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 5.6 percent

Total of 1.5 million registered bed nights (+82.1 %) were recorded in the whole country, of which 1.2 million nights (+57.9 %) were spent by domestic visitors and 319,000 nights (+345.0 %) by foreigners.

The market share of Saimaa Region out of total registered bed nights was 5.6 % (-1.7 percentage points), out of domestic bed nights 6.6 % and foreign bed nights 1.7 %.

46,900 tourists arrived to registered accommodation

Arrivals to registered accommodation increased 44 percent compared to earlier year. Of all registered arrivals, 95.5 percent were domestic, and 4.5 percent were from foreign countries.

During May, domestic visitors stayed in registered accommodation in Saimaa Region on average 1.8 nights (-0.08) and foreigners 2.6 nights (+0.0).

Visitor days

Visitor days by region

Visitor days by city

Visitor days by postal code

Visitor nights

Visitor nights by region

Ferry arrivals from different harbors

Trips by Russian travelers over the eastern border increased 36 percent

A total of 32,800 Russians arrived in Finland over the eastern border crossings.

The share of southeastern border stations was 76.2 percent.

  • Vaalimaa: 15,300 (+117.0 %)
  • Nuijamaa: 9,300 (+27.1 %)
  • Imatra: 370 (-88.8 %)
  • Vainikkala (train): 5.0 (-75.0 %)
  • Niirala: 5,700 (+29.0 %)
  • Vartius: 1,900 (+59.0 %)
  • Kuusamo: 8.0 (+100.0 %)
  • Salla: 175 (+243.1 %)
  • Raja-Jooseppi: 63 (+152.0 %)

Accommodation sales 6.6 million euro

Total accommodation sales in May were 6.6 million euro (+1.7 million). The share of Airbnb and Vrbo was 20.9 percent. Therefore, registered accommodation sales were 5.2 million euro (+2.0 million) and non-registered sales 1.4 million euro (-344,000).

Total January-May sales were 24.5 million euro and they increased 5.6 million euro from the previous year.

Average prices

= change at least 10 %
May 2022
Amount
Change jan-May 2022
Amount
Change
Adr (Non-Registered) 156 € -4.8 % 147 € -7.2 %
Adr (Registered) 101 € 4.4 % 96 € 2.1 %
Revpar (Non-Registered) 80 € 1.9 % 66 € -12.7 %
Bed Night (Registered) 60 € 17.4 % 52 € 4.8 %
Revpar (Registered) 45 € 60.1 % 36 € 46.2 %

Duty-free invoice vouchers stamped at the border stations

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

98 accommodation establishments (-4)
3,900 rooms (-135)
11,100 beds (-400)

Room utilization 45.0 % (+16)
Unsold rooms 2,100

Airbnb and Vrbo

960 accommodation establishments (-173)
870 apartments (-176)
2,000 rooms (-480)

Apartment utilization 50.7 % (+4.2)
Unsold apartments 430

Registered room utilization for establishments

Website's user sessions by language

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Visitor count by attraction

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Sources: Airdna, Finnish Border Guard, Statistics Finland, Tak Research

Yhteistyössä Etelä-Karjalan liitto, Etelä-Savon Maakuntaliitto, goSaimaa Oy, Miksei Oy, Navitas Oy, Imatran kaupunki, Lappeenrannan kaupunki, Mikkelin kaupunki ja Savonlinnan kaupunki. Saimaa-alue käsittää Etelä-Karjalan, Etelä-Savon ja Varkauden seudun.

More information available at the dashboard

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