Sala
Accommodation and Travel Stats

March 2020

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Sala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 1,700
19 %
icon: sweden 1,300
25 %
icon: foreign 320
29 %
Visitors icon
Visitors
icon: star 720
45 %
icon: sweden 650
48 %
icon: foreign 74
14 %
Accommodation Sales icon
Accommodation Sales
icon: star 781,000 SEK
21 %
Average prices:
Night
471.10 SEK
14.40 SEK
Room
714.60 SEK
5.80 SEK
RevPAR
145.60 SEK
42.60 SEK
Capacity icon
Capacity
icon: establishment 7.0
0 %
icon: room 173
0 %
icon: bed 310
0 %
utilization icon
Utilization
icon: room 0.2
22 %
icon: bed 0.17
19 %
Weather icon
Weather
icon: temperature 2.3 °C
1.1 °C
icon: rainfall 25 mm
27 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

1,700 registered bed nights

In March 2020, 1,700 bed nights were recorded in Sala (-19.0 %), of which 1,300 nights were spent by domestic visitors and 320 nights by foreigners. Domestic bed nights decreased 25 percent and foreign bed nights increased 29 percent. In total, bed nights decreased 19 percent from last year's March.

400 rooms (-38.3 %) were booked by leisure visitors and 690 rooms (-4.8 %) by business visitors.

Between January and March, 4,200 bed nights (-26.0 %) were recorded for domestic visitors and 840 (+80.8 %) for foreigners in Sala, in total 5,100 (-18.0 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 2.8 million bed nights (-37.8 %) were recorded in the whole country, of which 2.4 million nights (-33.7 %) were spent by domestic visitors and 405,000 nights (-54.3 %) by foreigners.

The market share of Sala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

720 tourists arrived to accommodation

Arrivals to registered accommodation decreased 45 percent compared to earlier year. Of all arrivals, 89.7 percent were domestic, and 10.3 percent were from foreign countries.

During March, domestic visitors stayed in registered accommodation in Sala on average 2.1 nights (+0.63) and foreigners 4.3 nights (+0.49).

Ferry arrivals from different harbors

Accommodation sales 781,000 SEK

Registered accommodation sales in March were 781,000 SEK (-212,000).

Registered January-March sales were 2.5 million SEK and they decreased 756,000 euro from the previous year.

Average prices

= change at least 10 %
March 2020
Amount
Change jan-March 2020
Amount
Change
Adr (Registered) 710 SEK -0.8 % 750 SEK -5.8 %
Bed Night (Registered) 470 SEK -3.0 % 490 SEK -6.6 %
Revpar (Registered) 146 SEK -22.6 % 180 SEK -25.3 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

7.0 accommodation establishments (+0)
173 rooms (+0)
310 beds (+0)

Room utilization 20.4 % (-5.8)
Unsold rooms 138
Bed utilization 17.4 % (-4.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sala + keyword"

Google searches for "sala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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