Sala
Accommodation and Travel Stats

September 2020

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Sala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 3,400
7 %
icon: sweden 3,000
7 %
icon: foreign 400
5 %
Visitors icon
Visitors
icon: star 1,600
10 %
icon: sweden 1,500
10 %
icon: foreign 165
8 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.1 mill. SEK
27 %
Average prices:
Night
325.20 SEK
148.40 SEK
Room
768.90 SEK
87.50 SEK
RevPAR
217.10 SEK
54.90 SEK
Capacity icon
Capacity
icon: establishment 9.0
10 %
icon: room 169
8 %
icon: bed 300
10 %
utilization icon
Utilization
icon: room 28 %
11 %
icon: bed 38 %
20 %
Weather icon
Weather
icon: temperature 12.4 °C
1.1 °C
icon: rainfall 42 mm
26 mm

Registered bed nights increased seven percent

In September 2020, 3,400 registered bed nights were recorded in Sala (+6.5 %), of which 3,000 nights were spent by domestic visitors and 400 nights by foreigners. Registered domestic bed nights increased seven percent and registered foreign bed nights increased five percent. In total, registered bed nights increased seven percent from last year's September.

670 rooms (-6.7 %) were booked by leisure visitors and 740 rooms (-26.9 %) by business visitors.

Between January and September, 31,100 registered bed nights (-11.3 %) were recorded for domestic visitors and 2,800 (-28.5 %) for foreigners in Sala, in total 34,000 (-13.1 %) registered nights.

Registered bed nights

Registered bed nights by country of arrival

Market share 0.1 percent

Total of 3.1 million registered bed nights (-30.6 %) were recorded in the whole country, of which 2.7 million nights (-19.9 %) were spent by domestic visitors and 441,000 nights (-61.9 %) by foreigners.

The market share of Sala out of total registered bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.1 %.

1,600 tourists arrived to registered accommodation

Arrivals to registered accommodation decreased 10 percent compared to earlier year. Of all registered arrivals, 90.0 percent were domestic, and 10.0 percent were from foreign countries.

During September, domestic visitors stayed in registered accommodation in Sala on average 2.0 nights (+0.31) and foreigners 2.4 nights (+0.31).

Ferry arrivals from different harbors

Accommodation sales 1.1 million SEK

Registered accommodation sales in September were 1.1 million SEK (-401,000).

Registered January-September sales were 8.1 million SEK and they decreased 5.2 million euro from the previous year.

Average prices

= change at least 10 %
September 2020
Amount
Change jan-September 2020
Amount
Change
Adr (Registered) 770 SEK -10.2 % 800 SEK -5.4 %
Bed Night (Registered) 330 SEK -31.3 % 240 SEK -30.0 %
Revpar (Registered) 220 SEK -20.2 % 173 SEK -38.9 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

9.0 accommodation establishments (-1)
169 rooms (-15)
300 beds (-33)

Room utilization 28.2 % (-3.5)
Unsold rooms 121
Bed utilization 37.6 % (+6.3)

Registered room utilization for establishments

Global Google searches for "sala + keyword"

Google searches for "sala" by search region

The occurrence of hashtags on Instagram

The number of likes for posts with hashtags on Instagram

Accommodation customer satisfaction

Average customer satisfaction score on Booking.com given by accommodation customers in September was 7.37/10.

Accommodation customer satisfaction by nationalities

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

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Sources: Booking.Com, Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available at the dashboard

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