Sala
Accommodation and Travel Stats

October 2019

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Sala: Tourism in a nutshell

Bed Nights icon
Bed Nights
icon: star 2,500
6 %
icon: sweden 2,000
3 %
icon: foreign 460
23 %
Top 3:
Netherlands
22
2,100 %
United States
19
30 %
Norway
13
86 %
Visitors icon
Visitors
icon: star 1,400
4 %
icon: sweden 1,200
9 %
icon: foreign 169
66 %
Accommodation Sales icon
Accommodation Sales
icon: star 1.4 mill. SEK
14 %
Average prices:
Night
564.20 SEK
39.30 SEK
Room
842.00 SEK
281.60 SEK
RevPAR
256.70 SEK
35.50 SEK
Capacity icon
Capacity
icon: establishment 8.0
14 %
icon: room 184
36 %
icon: bed 340
9 %
Weather icon
Weather
icon: temperature 5.5 °C
1.4 °C
icon: rainfall 78 mm
52 mm

Key indicators

Bed nights

Arrivals

Sales

Travel key indicators: the darker the square the larger the value.

Dark squares in the middle (vertically) mean the main season is in the summer. Dark squares on the top and the bottom mean the main season is in the winter. Gradually darkening squares from left to right signify growth over the years.

It is important to notice that the largest values (darkest squares) are not necessarily during the same months between different stats as this might reveal interesting details about travel and accommodation trends.

Temperature

Rainfall

Registered bed nights increased six percent

In October 2019, 2,500 bed nights were recorded in Sala (+5.9 %), of which 2,000 nights were spent by domestic visitors and 460 nights by foreigners. Domestic bed nights increased three percent and foreign bed nights increased 23 percent. In total, bed nights increased six percent from last year's October.

Most foreign bed nights were recorded for travelers from Netherlands (22 nights).

910 rooms (+144.3 %) were booked by leisure visitors and 740 rooms (+3.9 %) by business visitors.

Between January and October, 37,100 bed nights (+6.6 %) were recorded for domestic visitors and 4,400 (+48.2 %) for foreigners in Sala, in total 41,500 (+9.9 %) nights.

Registered bed nights

Bed nights by country of arrival

Market share 0.1 percent

Total of 4.1 million bed nights (+3.8 %) were recorded in the whole country, of which 3.1 million nights (+5.8 %) were spent by domestic visitors and 936,000 nights (-2.2 %) by foreigners.

The market share of Sala out of total bed nights was 0.1 % (0.0 percentage points), out of domestic bed nights 0.1 % and foreign bed nights 0.0 %.

1,400 tourists arrived to accommodation

Arrivals to registered accommodation decreased four percent compared to earlier year. Of all arrivals, 87.7 percent were domestic, and 12.3 percent were from foreign countries.

During October, domestic visitors stayed in registered accommodation in Sala on average 1.7 nights (+0.19) and foreigners 2.7 nights (-0.95).

Ferry arrivals from different harbors

Accommodation sales 1.4 million SEK

Registered accommodation sales in October were 1.4 million SEK (+169,000).

Registered January-October sales were 14.6 million SEK and they increased 1.9 million euro from the previous year.

Average prices

= change at least 10 %
October 2019
Amount
Change jan-October 2019
Amount
Change
Adr (Registered) 840 SEK -25.1 %  840 SEK -19.7 % 
Bed Night (Registered) 560 SEK 7.5 % 350 SEK 4.4 %
Revpar (Registered) 260 SEK -12.1 %  280 SEK -9.0 %

Registered accommodation sales

Average registered room price (ADR)

Capacity & Utilization

Registered Accommodation

8.0 accommodation establishments (+1)
184 rooms (+49)
340 beds (+28)

Room utilization 30.5 % (+4.5)
Unsold rooms 128
Bed utilization 25.6 % (+1.1)

Registered room utilization for establishments

Website's user sessions by language

Global Google searches for "sala + keyword"

Google searches for "sala" by search region

The occurrence of hashtags on Instagram

Hotel customer satisfaction by nationalities

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Sources: Statistics Sweden, Swedish Meteorological And Hydrological Institute

More information available in the dashboard

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